A data profile of the people who buy, follow and care about Public transport in Spain — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 3,328,736 people in Spain.
The average Public transport fan in Spain is 46.2 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include BBVA, Moovit, Dailymotion, with strongest over-indexing on BBVA (5.68× the country average).
Demographically, the Public transport audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Public transport fan in Spain is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for BBVA.
The key figures that characterise the Public transport profile in Spain.
42.1% are female, 57.9% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 46.2 |
| Estimated audience size | 3,328,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Public transport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 2.27× | |
| 02 | La Rioja | ~20K | 1.06× | |
| 03 | Canary Islands | ~200K | 1.02× | |
| 04 | Cantabria | ~40K | 1.00× | |
| 05 | Comunidad Valenciana | ~400K | 0.99× | |
| 06 | Navarre | ~40K | 0.99× | |
| 07 | Region of Murcia | ~100K | 0.98× | |
| 08 | Balearic Islands | ~90K | 0.98× | |
| 09 | Extremadura | ~70K | 0.98× | |
| 10 | Community of Madrid | ~500K | 0.97× | |
| 11 | Aragon | ~80K | 0.97× | |
| 12 | Castilla-La Mancha | ~100K | 0.95× | |
| 13 | Principality of Asturias | ~70K | 0.95× | |
| 14 | Castile and León | ~100K | 0.92× | |
| 15 | Andalusia | ~600K | 0.91× | |
| 16 | Basque Autonomous Country | ~100K | 0.89× | |
| 17 | Galicia | ~100K | 0.87× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moovit | Technology & Electronics | 59.74× | ||
| 02 | Dailymotion | Movies & TV | 17.55× | ||
| 03 | Creative Commons | Technology & Electronics | 5.81× | ||
| 04 | BBVA | Business & Career | 5.68× | ||
| 05 | Soldering iron | Home & Garden | 5.61× | ||
| 06 | Television set | Technology & Electronics | 4.67× | ||
| 07 | Airport | Travel & Leisure | 4.23× | ||
| 08 | El Mundo (Colombia) | News | 4.03× | ||
| 09 | Últimas Noticias | News | 3.67× | ||
| 10 | Ouigo | Cars & Mobility | 3.65× | ||
| 11 | Wikipedia | Internet & Social Media | 3.30× | ||
| 12 | Noticias (magazine) | Website / Newspaper / Magazine | 2.59× | ||
| 13 | IBEX 35 | Business & Career | 2.18× | ||
| 14 | Automobiles | Cars & Mobility | 2.13× | ||
| 15 | Basketball | Sports | 2.02× | ||
| 16 | Pop music | Music & Radio | 1.90× | ||
| 17 | Europe | Travel & Leisure | 1.79× | ||
| 18 | DIRECTV Sports | Movies & TV | 1.77× | ||
| 19 | Soccer | Sports | 1.60× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.23× | |
| Need for Security | CONSERVATISM | 2.23× | |
| Convenience Orientation | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Creativity | OPEN | 1.02× | |
| Sports Activity | POWER | 1.11× |
Public transport has an estimated audience of 3,328,736 people in Spain, concentrated in Catalonia and Andalusia.
42.1% of Public transport fans are female, 57.9% are male, with an average age of 46.2 years.
Public transport fans show strongest brand affinity for BBVA (5.68×), Moovit (59.74×), and Dailymotion (17.55×) over the country average.
Public transport fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on Moovit (59.74×), Dailymotion (17.55×), Creative Commons (5.81×), and Soldering iron (5.61×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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