A data profile of the people who buy, follow and care about Television set in Spain — modelled from more than twelve digital signal sources. Television set has an estimated audience of 2,543,678 people in Spain.
Television set has an estimated audience of 2,543,678 people in Spain. 50.1% are female, 49.9% are male, average age 47.1. Top brand affinities: Wearable computer, Activity tracker, Smart device, Jessica Alba, Hisense.
Top brand affinities include Wearable computer, Activity tracker, Smart device, with strongest over-indexing on Wearable computer (69.07× the country average).
Demographically, the Television set audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Television set fan in Spain is balanced, around 47.1 years old, with strong Individualism tendencies and a notable affinity for Wearable computer.
The key figures that characterise the Television set profile in Spain.
50.1% are female, 49.9% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 47.1 |
| Estimated audience size | 2,543,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Television set audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.0% |
| Brazil | 5.6% |
The strongest cross-interests of the Television set audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wearable computer | Technology & Electronics | 69.07× | ||
| 02 | Activity tracker | Technology & Electronics | 23.91× | ||
| 03 | Hisense | Technology & Electronics | 19.73× | ||
| 04 | Las Vegas Raiders | Sports | 14.76× | ||
| 05 | Jessica Alba | Movies & TV | 14.41× | ||
| 06 | Wireless speakers | Technology & Electronics | 12.06× | ||
| 07 | OLED | Technology & Electronics | 10.74× | ||
| 08 | Individualism | Politics & Society | 9.36× | ||
| 09 | Smart device | Technology & Electronics | 8.19× | ||
| 10 | Internet service provider | Technology & Electronics | 7.01× | ||
| 11 | Deportivo Alavés | Sports | 6.16× | ||
| 12 | Adam Sandler | Movies & TV | 5.84× | ||
| 13 | Smart TV | Technology & Electronics | 4.74× | ||
| 14 | Public transport | Cars & Mobility | 4.67× | ||
| 15 | Refrigerator | Home & Garden | 4.59× | ||
| 16 | HVAC | Home & Garden | 4.11× | ||
| 17 | Political science | Business & Career | 3.55× | ||
| 18 | MSN | News | 2.26× | ||
| 19 | IBEX 35 | Business & Career | 2.08× | ||
| 20 | Home Appliances | Home & Garden | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 5.64× | |
| Community Orientation | OPEN | 1.92× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Television set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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