A data profile of the people who buy, follow and care about Smart device in Spain — modelled from more than twelve digital signal sources. Smart device has an estimated audience of 2,358,991 people in Spain.
The average Smart device fan in Spain is 44.4 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Home automation, Mobile device, Blender, with strongest over-indexing on Home automation (15.26× the country average).
Demographically, the Smart device audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Smart device fan in Spain is balanced, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Home automation.
The key figures that characterise the Smart device profile in Spain.
45.5% are female, 54.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 44.4 |
| Estimated audience size | 2,358,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Smart device audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.5% |
| India | 6.8% |
| Italy | 5.8% |
Where the Smart device audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.31× | |
| 02 | Cantabria | ~30K | 1.09× | |
| 03 | Navarre | ~30K | 1.08× | |
| 04 | Extremadura | ~50K | 1.05× | |
| 05 | Principality of Asturias | ~60K | 1.01× | |
| 06 | Region of Murcia | ~80K | 0.99× | |
| 07 | Aragon | ~60K | 0.99× | |
| 08 | Castilla-La Mancha | ~90K | 0.97× | |
| 09 | Balearic Islands | ~60K | 0.97× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~80K | 0.94× | |
| 14 | Comunidad Valenciana | ~200K | 0.88× | |
| 15 | Andalusia | ~400K | 0.84× | |
| 16 | Catalonia | ~400K | 0.84× | |
| 17 | Community of Madrid | ~300K | 0.81× |
The strongest cross-interests of the Smart device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home automation | Technology & Electronics | 15.26× | ||
| 02 | Blender | Home & Garden | 14.27× | ||
| 03 | Internet of Things | Business & Career | 12.53× | ||
| 04 | Kitchen stove | Home & Garden | 9.97× | ||
| 05 | Television set | Technology & Electronics | 8.19× | ||
| 06 | Laundry | Home & Garden | 7.84× | ||
| 07 | Vacuum | Politics & Society | 7.79× | ||
| 08 | Computer engineering | Business & Career | 7.69× | ||
| 09 | Kitchenware | Home & Garden | 7.16× | ||
| 10 | Stove | Home & Garden | 6.98× | ||
| 11 | Mobile device | Technology & Electronics | 6.85× | ||
| 12 | Software development | Business & Career | 6.69× | ||
| 13 | High tech | Technology & Electronics | 5.63× | ||
| 14 | Cleanliness | Home & Garden | 5.09× | ||
| 15 | Housekeeping | Travel & Leisure | 4.90× | ||
| 16 | Information technology | Business & Career | 4.29× | ||
| 17 | Artificial intelligence | Technology & Electronics | 4.24× | ||
| 18 | Emerging technologies | Technology & Electronics | 4.23× | ||
| 19 | Household | Home & Garden | 3.63× | ||
| 20 | Renovation | Home & Garden | 3.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.99× | |
| DIY Mentality | THRILL | 1.64× | |
| Early Adopter Mentality | POWER | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.52× | |
| Sustainability | BALANCE | 0.73× | |
| Sports Activity | POWER | 0.75× |
Smart device has an estimated audience of 2,358,991 people in Spain, concentrated in Andalusia and Catalonia.
45.5% of Smart device fans are female, 54.5% are male, with an average age of 44.4 years.
Smart device fans show strongest brand affinity for Home automation (15.26×), Mobile device (6.85×), and Blender (14.27×) over the country average.
Smart device fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Smart device itself, the audience over-indexes on Mobile device (6.85×), Blender (14.27×), Television set (8.19×), and Kitchen stove (9.97×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Smart device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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