A data profile of the people who buy, follow and care about Cleanliness in Spain — modelled from more than twelve digital signal sources. Cleanliness has an estimated audience of 3,039,797 people in Spain.
The average Cleanliness fan in Spain is 47.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Commercial cleaning, Cleaning, Spring cleaning, with strongest over-indexing on Commercial cleaning (18.87× the country average).
Demographically, the Cleanliness audience skews more female with an average age of 47.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cleanliness fan in Spain is more female, around 47.3 years old, with strong DIY Mentality tendencies and a notable affinity for Commercial cleaning.
The key figures that characterise the Cleanliness profile in Spain.
67.2% are female, 32.8% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 47.3 |
| Estimated audience size | 3,039,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Cleanliness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 8.0% |
| Italy | 6.8% |
Where the Cleanliness audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.24× | |
| 02 | Cantabria | ~40K | 1.06× | |
| 03 | Navarre | ~40K | 1.05× | |
| 04 | Extremadura | ~70K | 1.03× | |
| 05 | Principality of Asturias | ~70K | 0.99× | |
| 06 | Region of Murcia | ~100K | 0.98× | |
| 07 | Balearic Islands | ~80K | 0.98× | |
| 08 | Aragon | ~80K | 0.97× | |
| 09 | Castilla-La Mancha | ~100K | 0.95× | |
| 10 | Basque Autonomous Country | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Castile and León | ~100K | 0.94× | |
| 13 | Community of Madrid | ~500K | 0.93× | |
| 14 | Galicia | ~100K | 0.92× | |
| 15 | Catalonia | ~500K | 0.91× | |
| 16 | Comunidad Valenciana | ~300K | 0.90× | |
| 17 | Andalusia | ~500K | 0.87× |
The strongest cross-interests of the Cleanliness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial cleaning | Business & Career | 18.87× | ||
| 02 | Carpet cleaning | Home & Garden | 18.28× | ||
| 03 | Floor cleaning | Home & Garden | 17.05× | ||
| 04 | Spring cleaning | Home & Garden | 16.48× | ||
| 05 | Cleaning agent | Home & Garden | 15.94× | ||
| 06 | Cleaner | Business & Career | 15.79× | ||
| 07 | Air filter | Home & Garden | 13.94× | ||
| 08 | Cleaning | Home & Garden | 13.53× | ||
| 09 | Air purifier | Home & Garden | 11.58× | ||
| 10 | Thermal comfort | Home & Garden | 11.56× | ||
| 11 | Dust | Home & Garden | 10.96× | ||
| 12 | Housekeeping | Travel & Leisure | 10.94× | ||
| 13 | Household goods | Home & Garden | 8.88× | ||
| 14 | Clothes dryer | Home & Garden | 7.01× | ||
| 15 | Laundry | Home & Garden | 6.75× | ||
| 16 | Washing machine | Home & Garden | 5.51× | ||
| 17 | Anime convention | Literature | 5.40× | ||
| 18 | Air conditioning | Technology & Electronics | 4.36× | ||
| 19 | Carrefour Express | Shopping | 3.41× | ||
| 20 | Online shopping | Shopping | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.33× | |
| Quality Awareness | PREMIUM | 2.07× | |
| Indulgence | JOY | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.02× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Patriotism | CONSERVATISM | 1.05× |
Cleanliness has an estimated audience of 3,039,797 people in Spain, concentrated in Andalusia and Catalonia.
67.2% of Cleanliness fans are female, 32.8% are male, with an average age of 47.3 years.
Cleanliness fans show strongest brand affinity for Commercial cleaning (18.87×), Cleaning (13.53×), and Spring cleaning (16.48×) over the country average.
Cleanliness fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cleanliness itself, the audience over-indexes on Cleaning (13.53×), Spring cleaning (16.48×), Housekeeping (10.94×), and Carpet cleaning (18.28×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cleanliness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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