Rascasse Audience Intelligence

Cleanliness Audience in Brazil

A data profile of the people who buy, follow and care about Cleanliness in Brazil — modelled from more than twelve digital signal sources. Cleanliness has an estimated audience of 5,387,366 people in Brazil.

#841among Topic in Brazil#72in Home & Garden

The average Cleanliness fan in Brazil is 42.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleanliness profile in Brazil.

Audience size
5.4M
in Brazil
Gender
68.9%♀
31.1% male
Age
42.0
average years
Country rank
#1239
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleanliness fans

68.9% are female, 31.1% are male, average age 42.0.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Cleanliness audience in Brazil
MetricValue
Female68.9%
Male31.1%
Average age42.0
Estimated audience size5,387,366
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Cleanliness audience in Brazil
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4921%
50+27%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Cleanliness audience comes from Brazil.

Worldwide audience distribution share by country for Cleanliness
CountryShare
United States13.0%
Japan8.0%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleanliness audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Cleanliness fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~20K1.10×
02Alagoas~80K1.04×
03Mato Grosso do Sul~80K1.04×
04Piauí~80K1.04×
05Sergipe~60K1.03×
06Tocantins~40K1.02×
07Paraíba~100K1.01×
08Rio Grande do Norte~90K1.01×
09Rondônia~50K1.01×
10Amapá~20K1.01×
11Acre~20K1.00×
12Maranhão~100K0.99×
13Mato Grosso~100K0.99×
14Amazonas~90K0.99×
15Rio de Janeiro~500K0.98×
16Espírito Santo~100K0.97×
17Federal District~90K0.97×
18Pará~200K0.96×
19Paraná~300K0.95×
20Pernambuco~200K0.95×
21Santa Catarina~200K0.94×
22Ceará~200K0.94×
23Goiás~200K0.94×
24Bahia~300K0.92×
25Rio Grande do Sul~300K0.91×
26São Paulo~1M0.88×
27Minas Gerais~500K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Brazil

See Cleanliness audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Cleanliness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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