A data profile of the people who buy, follow and care about Cleanliness in France — modelled from more than twelve digital signal sources. Cleanliness has an estimated audience of 3,239,069 people in France.
The average Cleanliness fan in France is 44.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Cleaning, Spring cleaning, Housekeeping, with strongest over-indexing on Cleaning (66.4× the country average).
Demographically, the Cleanliness audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cleanliness fan in France is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Cleaning.
The key figures that characterise the Cleanliness profile in France.
57.3% are female, 42.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.6 |
| Estimated audience size | 3,239,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Cleanliness audience comes from France.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 8.0% |
| Italy | 6.8% |
Where the Cleanliness audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.44× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.17× | |
| 03 | Corsica | ~20K | 1.06× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.01× | |
| 05 | Hauts-de-France | ~300K | 1.01× | |
| 06 | Occitanie | ~300K | 0.99× | |
| 07 | Centre-Val de Loire | ~100K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 09 | Normandy | ~200K | 0.96× | |
| 10 | Grand Est | ~200K | 0.95× | |
| 11 | Pays de la Loire | ~200K | 0.95× | |
| 12 | Brittany | ~100K | 0.95× | |
| 13 | Nouvelle-Aquitaine | ~300K | 0.93× |
The strongest cross-interests of the Cleanliness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleaning | Home & Garden | 66.40× | ||
| 02 | Window cleaner | Home & Garden | 64.23× | ||
| 03 | Floor cleaning | Home & Garden | 39.92× | ||
| 04 | Cleaner | Business & Career | 39.29× | ||
| 05 | Spring cleaning | Home & Garden | 37.19× | ||
| 06 | Respiratory system | Health | 25.58× | ||
| 07 | Housekeeping | Travel & Leisure | 22.87× | ||
| 08 | Pressure washer | Home & Garden | 17.39× | ||
| 09 | Dust | Home & Garden | 10.76× | ||
| 10 | Household | Home & Garden | 5.45× | ||
| 11 | Entertainment | Movies & TV | 3.15× | ||
| 12 | Food and drink | Food & Beverages | 2.80× | ||
| 13 | Food | Food & Beverages | 2.80× | ||
| 14 | Reading | Literature | 2.80× | ||
| 15 | Consumer electronics | Technology & Electronics | 2.80× | ||
| 16 | Fitness and wellness | Sports | 2.58× | ||
| 17 | Music | Business & Career | 2.45× | ||
| 18 | Movies | Movies & TV | 2.45× | ||
| 19 | Shopping | Shopping | 2.40× | ||
| 20 | Sports and outdoors | Sports | 2.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.14× | |
| Quality Awareness | PREMIUM | 1.96× | |
| Design Affinity | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Individualism | JOY | 0.92× | |
| Travelling | THRILL | 1.02× |
Cleanliness has an estimated audience of 3,239,069 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.3% of Cleanliness fans are female, 42.7% are male, with an average age of 44.6 years.
Cleanliness fans show strongest brand affinity for Cleaning (66.4×), Spring cleaning (37.19×), and Housekeeping (22.87×) over the country average.
Cleanliness fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cleanliness itself, the audience over-indexes on Spring cleaning (37.19×), Housekeeping (22.87×), Cleaner (39.29×), and Entertainment (3.15×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cleanliness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.