A data profile of the people who buy, follow and care about Household in France — modelled from more than twelve digital signal sources. Household has an estimated audience of 4,755,891 people in France.
Household has an estimated audience of 4,755,891 people in France. 59.0% are female, 41.0% are male, average age 46.1. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Home Appliances, Household goods.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (189.22× the country average).
Demographically, the Household audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Household fan in France is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Household profile in France.
59.0% are female, 41.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 46.1 |
| Estimated audience size | 4,755,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Household audience comes from France.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 189.22× | ||
| 02 | Christmas Gift | Kids & Family | 25.34× | ||
| 03 | Christmas tree | Kids & Family | 15.69× | ||
| 04 | Kitchen garden | Home & Garden | 13.66× | ||
| 05 | Dentistry | Business & Career | 10.79× | ||
| 06 | Floral design | Home & Garden | 10.42× | ||
| 07 | Breast Cancer awareness | Health | 9.98× | ||
| 08 | Household goods | Home & Garden | 9.16× | ||
| 09 | Dishwasher | Home & Garden | 8.52× | ||
| 10 | Zoom lens | Technology & Electronics | 7.75× | ||
| 11 | Hormone | Health | 7.69× | ||
| 12 | Sustainable products | Politics & Society | 6.57× | ||
| 13 | Homeschooling | Politics & Society | 6.52× | ||
| 14 | Home Appliances | Home & Garden | 5.73× | ||
| 15 | Cleanliness | Home & Garden | 5.45× | ||
| 16 | Permanent residency | Business & Career | 3.98× | ||
| 17 | Kitchen | Home & Garden | 3.60× | ||
| 18 | Apartment | Business & Career | 2.99× | ||
| 19 | EBay | Shopping | 2.22× | ||
| 20 | Home improvement | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.95× | |
| Mindfulness | BALANCE | 2.03× | |
| Convenience Orientation | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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