A data profile of the people who buy, follow and care about Household goods in France — modelled from more than twelve digital signal sources. Household goods has an estimated audience of 3,002,456 people in France.
The average Household goods fan in France is 47.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Home and garden, Cleaning, Laundry, with strongest over-indexing on Home and garden (7.74× the country average).
Demographically, the Household goods audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Household goods fan in France is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for Home and garden.
The key figures that characterise the Household goods profile in France.
64.3% are female, 35.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 47.2 |
| Estimated audience size | 3,002,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Household goods audience comes from France.
| Country | Share |
|---|---|
| United States | 19.1% |
| United Kingdom | 7.8% |
| Australia | 4.0% |
Where the Household goods audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~200K | 1.05× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.05× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.04× | |
| 04 | Brittany | ~200K | 1.04× | |
| 05 | Centre-Val de Loire | ~100K | 1.02× | |
| 06 | Île-de-France | ~500K | 1.01× | |
| 07 | Pays de la Loire | ~200K | 1.00× | |
| 08 | Grand Est | ~200K | 0.99× | |
| 09 | Hauts-de-France | ~300K | 0.98× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.98× | |
| 11 | Occitanie | ~300K | 0.98× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.95× | |
| 13 | Corsica | 0.00× |
The strongest cross-interests of the Household goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LED stage lighting | Topic | 100.57× | ||
| 02 | Alessi (Italian company) | Home & Garden | 41.56× | ||
| 03 | Window shutter | Home & Garden | 28.40× | ||
| 04 | Clothes dryer | Home & Garden | 25.13× | ||
| 05 | Cleaning | Home & Garden | 23.90× | ||
| 06 | Laundry | Home & Garden | 23.30× | ||
| 07 | Soundproofing | Home & Garden | 21.27× | ||
| 08 | Spring cleaning | Home & Garden | 19.12× | ||
| 09 | Wireless speakers | Technology & Electronics | 16.56× | ||
| 10 | Kitchen utensil | Home & Garden | 15.85× | ||
| 11 | Microwave oven | Home & Garden | 13.66× | ||
| 12 | Cross-stitch | Home & Garden | 13.13× | ||
| 13 | Washing machine | Home & Garden | 12.41× | ||
| 14 | Household | Home & Garden | 9.16× | ||
| 15 | Kitchenware | Home & Garden | 8.03× | ||
| 16 | Home and garden | Home & Garden | 7.74× | ||
| 17 | Entertainment | Movies & TV | 3.47× | ||
| 18 | Food and drink | Food & Beverages | 3.09× | ||
| 19 | Reading | Literature | 3.09× | ||
| 20 | Fitness and wellness | Sports | 2.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.08× | |
| Design Affinity | PREMIUM | 3.33× | |
| Luxury Orientation | PREMIUM | 2.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.99× | |
| Tradition | CONSERVATISM | 1.13× |
Household goods has an estimated audience of 3,002,456 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
64.3% of Household goods fans are female, 35.7% are male, with an average age of 47.2 years.
Household goods fans show strongest brand affinity for Home and garden (7.74×), Cleaning (23.9×), and Laundry (23.3×) over the country average.
Household goods fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Household goods itself, the audience over-indexes on Cleaning (23.9×), Laundry (23.3×), Kitchen utensil (15.85×), and Clothes dryer (25.13×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Household goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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