Household goods Audience in United States

Household goods logo

Household goods has an estimated audience of 16,471,913 people in United States. 66.0% are female, 34.0% are male, average age 44.2. Top regions: Massachusetts, California, Texas. Top brand affinities: Rural King, Electronics, Hobby Lobby, Hand tool, Menards.

The average Household goods fan in United States is 44.2 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include Rural King, Electronics, Hobby Lobby, with strongest over-indexing on Rural King (4.14× the country average). Demographically, the Household goods audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Household goods fans

Demographic split for Household goods audience in United States
MetricValue
Female66.0%
Male34.0%
Average age44.2
Estimated audience size16,471,913

Audience persona

The typical Household goods fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Rural King.

Top regions in United States

Top regions ranked by reach for Household goods in United States
RegionReachAffinity
Massachusetts4,950,00016.23×
California1,478,2930.82×
Texas992,1040.7×
New York854,0880.93×
Florida701,3320.63×
Virginia438,2971.09×
Illinois410,9880.75×
Washington373,3661.13×
Georgia306,4400.6×
North Carolina289,6360.58×
Pennsylvania260,8230.47×
New Jersey228,7080.55×
Ohio200,5490.4×
Colorado192,0160.74×
Hawaii189,7742.68×
Maryland189,3900.67×
Arizona167,6620.5×
Michigan161,3570.37×
South Carolina137,0120.55×
Tennessee134,9330.41×
Connecticut131,9220.8×
Oregon126,8000.67×
Missouri126,4120.48×
Indiana109,7630.36×
Minnesota104,5100.44×
Louisiana103,7440.49×
Alabama103,0080.45×
Kansas97,8700.75×
Kentucky93,1160.45×
New Hampshire92,5971.43×
Wisconsin81,6090.33×
Oklahoma81,0980.44×
Nevada69,3570.44×
Mississippi66,1190.49×
Rhode Island53,6481.02×
Washington, District of Columbia52,8591.07×
Arkansas51,8290.38×
New Mexico48,9650.59×
Utah47,8960.32×
Iowa45,0480.33×
West Virginia38,5300.5×
Alaska38,4501.09×
Nebraska36,2690.44×
Idaho35,5810.43×
Montana33,5190.73×
South Dakota33,0840.87×
North Dakota32,2130.95×
Wyoming31,1691.28×
Maine30,6380.52×
Vermont30,1521.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Household goods audience
BrandAffinityCategory
Rural King4.14×Home & Garden
Electronics1.71×Technology & Electronics
Hobby Lobby1.53×Home & Garden
Hand tool2.04×Home & Garden
Menards1.85×Home & Garden
Food storage container3.46×Home & Garden
Household1.51×Home & Garden
Collectable1.85×Kids & Family
Auction1.58×Shopping
Kitchenware1.66×Home & Garden
Ace Hardware1.58×Home & Garden
Power tool1.63×Home & Garden
Kitchen utensil1.95×Home & Garden
Chair1.51×Home & Garden
Cleaning2.04×Home & Garden
Antique furniture2.97×Home & Garden
Housekeeping1.63×Travel & Leisure
Wholesale1.73×Fashion & Accessoires
Ollie's Bargain Outlet3.18×Shopping
Bedding1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Household goods audience
TraitClusterScore
Family OrientationCONSERVATISM2.05
Price SensitivityPREMIUM1.62
Design AffinityPREMIUM1.61
IndulgenceJOY1.52
Quality AwarenessPREMIUM1.47
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Household goods
CountryShare
United States19.1%
United Kingdom7.8%
Australia4.0%

See Household goods audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Household goods have in United States?

Household goods has an estimated audience of 16,471,913 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Household goods fans?

66.0% of Household goods fans are female, 34.0% are male, with an average age of 44.2 years.

Which brands do Household goods fans like most?

Household goods fans show strongest brand affinity for Rural King (4.14×), Electronics (1.71×), and Hobby Lobby (1.53×) over the country average.

Where do Household goods fans live in United States?

Household goods fans in United States are most concentrated in Massachusetts (reach 4,950,000), California (reach 1,478,293), and Texas (reach 992,104). These three regions account for the largest share of the active audience.

What other brands do Household goods fans also like?

Beyond Household goods itself, the audience over-indexes on Electronics (1.71×), Hobby Lobby (1.53×), Hand tool (2.04×), and Menards (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Household goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.