Food storage container Audience in United States

Food storage container has an estimated audience of 9,350,701 people in United States. 69.1% are female, 30.9% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Back to the Future, Feyenoord, Kitchenware, MSN, Child development.

The average Food storage container fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Back to the Future, Feyenoord, Kitchenware, with strongest over-indexing on Back to the Future (24.8× the country average). Demographically, the Food storage container audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Food storage container fans

Demographic split for Food storage container audience in United States
MetricValue
Female69.1%
Male30.9%
Average age46.1
Estimated audience size9,350,701

Audience persona

The typical Food storage container fan in United States is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Back to the Future.

Top regions in United States

Top regions ranked by reach for Food storage container in United States
RegionReachAffinity
California1,050,5921.02×
Texas876,2211.09×
Florida581,6440.92×
New York517,0900.99×
Pennsylvania326,8001.04×
Illinois322,1471.03×
Ohio310,2501.08×
North Carolina302,9871.08×
Michigan297,2971.22×
Georgia296,0191.03×
Virginia236,3901.04×
New Jersey231,5600.97×
Tennessee198,4401.06×
Washington190,1791.01×
Missouri184,4291.22×
Indiana184,3201.08×
Massachusetts183,9161×
Arizona181,3960.95×
Maryland167,4151.04×
Wisconsin153,8831.09×
South Carolina151,2151.07×
Kentucky140,4921.2×
Minnesota139,9931.04×
Alabama134,0001.03×
Colorado133,1880.9×
Louisiana126,1391.05×
Oregon110,2711.03×
Oklahoma108,9811.05×
Connecticut100,2161.07×
Utah96,6261.15×
Arkansas78,3261.02×
Kansas76,7031.04×
Iowa74,2680.96×
Nevada73,0530.81×
Mississippi69,7320.91×
Idaho55,2991.18×
Nebraska49,3841.05×
New Mexico43,0180.92×
West Virginia42,6790.98×
New Hampshire36,8011×
Hawaii32,6880.81×
Maine32,3580.97×
Montana25,9031×
Delaware25,2230.98×
Washington, District of Columbia23,4880.84×
Rhode Island23,1640.78×
South Dakota19,0330.88×
North Dakota16,8730.88×
Alaska16,5080.83×
Vermont15,0160.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food storage container audience
BrandAffinityCategory
Back to the Future24.8×Movies & TV
Feyenoord65.24×Sports
Kitchenware6.38×Home & Garden
MSN4.45×News
Child development7.85×Business & Career
Hobby Lobby3.13×Home & Garden
Mothercare9.02×Kids & Family
Deutsche Eishockey Liga27.87×Sports
Household goods5.43×Home & Garden
Staples (Canada)3.59×Business & Career
Great Clips3.81×Beauty & Wellness
Nordstrom rack2.97×Fashion & Accessoires
PSV Eindhoven22.14×Sports
IKEA2.56×Home & Garden
Garage door opener22.16×Home & Garden
Countertop3.44×Home & Garden
Lowe's1.98×Shopping
Microwave oven3.51×Home & Garden
Google Flights3.06×Travel & Leisure
Kitchen knife5.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food storage container audience
TraitClusterScore
Price SensitivityPREMIUM2.76
Family OrientationCONSERVATISM1.84
Design AffinityPREMIUM1.83
DIY MentalityTHRILL1.67
Quality AwarenessPREMIUM1.65
Convenience OrientationPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Food storage container
CountryShare
United States56.1%
United Kingdom11.8%
Canada6.3%

See Food storage container audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Food storage container have in United States?

Food storage container has an estimated audience of 9,350,701 people in United States, concentrated in California and Texas.

What is the gender split and age of Food storage container fans?

69.1% of Food storage container fans are female, 30.9% are male, with an average age of 46.1 years.

Which brands do Food storage container fans like most?

Food storage container fans show strongest brand affinity for Back to the Future (24.8×), Feyenoord (65.24×), and Kitchenware (6.38×) over the country average.

Where do Food storage container fans live in United States?

Food storage container fans in United States are most concentrated in California (reach 1,050,592), Texas (reach 876,221), and Florida (reach 581,644). These three regions account for the largest share of the active audience.

What other brands do Food storage container fans also like?

Beyond Food storage container itself, the audience over-indexes on Feyenoord (65.24×), Kitchenware (6.38×), MSN (4.45×), and Child development (7.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food storage container. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.