Rascasse Audience Intelligence

Food storage container Audience in United States

A data profile of the people who buy, follow and care about Food storage container in United States — modelled from more than twelve digital signal sources. Food storage container has an estimated audience of 9,350,701 people in United States.

#2416among Topic in United States#278in Home & Garden

The average Food storage container fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, IKEA, Child development, with strongest over-indexing on Microwave oven (6.09× the country average).

Demographically, the Food storage container audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food storage container fan in United States is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food storage container profile in United States.

Audience size
9.4M
in United States
Gender
69.1%♀
30.9% male
Age
46.1
average years
Country rank
#3829
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food storage container fans

69.1% are female, 30.9% are male, average age 46.1.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Food storage container audience in United States
MetricValue
Female69.1%
Male30.9%
Average age46.1
Estimated audience size9,350,701
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Food storage container audience in United States
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4926%
50+34%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Food storage container audience comes from United States.

Worldwide audience distribution share by country for Food storage container
CountryShare
United States56.1%
United Kingdom11.8%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food storage container audience in United States is strongest.

Fig. 05

Top regions by affinity

Food storage container fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~50K1.14×
02Michigan~300K1.13×
03Missouri~200K1.11×
04Utah~90K1.10×
05Kentucky~100K1.08×
06Wisconsin~100K1.06×
07Minnesota~100K1.06×
08Louisiana~100K1.06×
09Connecticut~100K1.06×
10Kansas~80K1.06×
11Montana~30K1.06×
12Oregon~100K1.05×
13Pennsylvania~300K1.04×
14Ohio~300K1.04×
15South Carolina~100K1.04×
16Indiana~200K1.03×
17Arkansas~80K1.03×
18Maine~30K1.03×
19Texas~800K1.02×
20North Carolina~300K1.02×
21Maryland~200K1.02×
22Nebraska~50K1.02×
23New Hampshire~40K1.02×
24Illinois~300K1.01×
25Tennessee~200K1.01×
26Alabama~100K1.01×
27West Virginia~40K1.01×
28Oklahoma~100K1.00×
29Vermont~20K1.00×
30California~1M0.99×
31Georgia~300K0.99×
32Massachusetts~200K0.99×
33Iowa~80K0.99×
34Hawaii~40K0.99×
35South Dakota~20K0.98×
36Virginia~200K0.97×
37Washington~200K0.97×
38New Mexico~50K0.97×
39Delaware~30K0.97×
40North Dakota~20K0.97×
41New Jersey~200K0.96×
42Arizona~200K0.96×
43New York~500K0.95×
44Mississippi~70K0.95×
45Alaska~20K0.94×
46Colorado~100K0.92×
47Rhode Island~30K0.91×
48Florida~500K0.86×
49Nevada~80K0.86×
50Washington, District of Columbia~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Food storage container, United States
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food storage container audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food storage container audience
#·InterestCategoryAffinity×
01Garage door openerHome & Garden20.38×
02Microwave ovenHome & Garden6.09×
03Child developmentBusiness & Career5.88×
04Kitchen knifeHome & Garden5.25×
05CutleryHome & Garden5.13×
06KitchenwareHome & Garden4.05×
07IKEAHome & Garden3.60×
08Nordstrom rackFashion & Accessoires2.62×
09Home AppliancesHome & Garden2.61×
10HandbagsFashion & Accessoires2.49×
11VeganismFood & Beverages2.19×
12Hobby LobbyHome & Garden2.09×
13Beauty salonsBeauty & Wellness1.96×
14EBayShopping1.95×
15Home improvementHome & Garden1.93×
16FurnitureHome & Garden1.93×
17RecipesFood & Beverages1.91×
18PinterestInternet & Social Media1.86×
19WalmartShopping1.70×
20CookingFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food storage container audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food storage container audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.48×
IndulgenceJOY2.10×
Design AffinityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food storage container audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
SustainabilityBALANCE0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food storage container have in United States?

Food storage container has an estimated audience of 9,350,701 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food storage container fans?

69.1% of Food storage container fans are female, 30.9% are male, with an average age of 46.1 years.

03

Which brands do Food storage container fans like most?

Food storage container fans show strongest brand affinity for Microwave oven (6.09×), IKEA (3.6×), and Child development (5.88×) over the country average.

04

Where do Food storage container fans live in United States?

Food storage container fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Food storage container fans also like?

Beyond Food storage container itself, the audience over-indexes on IKEA (3.6×), Child development (5.88×), Kitchenware (4.05×), and Home Appliances (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Food storage container audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food storage container. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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