Cutlery Audience in United States

Cutlery logo

Cutlery has an estimated audience of 13,427,740 people in United States. 66.7% are female, 33.3% are male, average age 46.7. Top regions: California, Texas, New York. Top brand affinities: Tableware, Kitchen utensil, Porcelain, Pottery, Oven.

The average Cutlery fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tableware, Kitchen utensil, Porcelain, with strongest over-indexing on Tableware (8.11× the country average). Demographically, the Cutlery audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cutlery fans

Demographic split for Cutlery audience in United States
MetricValue
Female66.7%
Male33.3%
Average age46.7
Estimated audience size13,427,740

Audience persona

The typical Cutlery fan in United States is more female, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Tableware.

Top regions in United States

Top regions ranked by reach for Cutlery in United States
RegionReachAffinity
California2,183,8101.48×
Texas1,446,4331.25×
New York984,2191.31×
Florida965,7451.06×
Georgia478,0091.16×
Illinois454,9001.02×
North Carolina411,9351.02×
Pennsylvania400,0300.88×
New Jersey376,6181.1×
Virginia357,7751.09×
Ohio344,5270.83×
Washington330,3651.23×
Michigan316,1660.9×
Massachusetts311,7291.18×
Arizona270,3800.99×
Tennessee260,3670.97×
Maryland259,7091.12×
Hawaii249,4654.32×
Indiana204,8300.83×
Missouri201,2700.93×
Colorado198,8130.94×
South Carolina175,5540.87×
Alabama170,2910.91×
Minnesota168,5160.88×
Wisconsin162,7310.81×
Oregon161,9411.05×
Louisiana157,0220.91×
Nevada145,1511.12×
Kentucky140,4550.83×
Connecticut130,1300.97×
Oklahoma121,2850.81×
Utah120,6401×
Mississippi100,9160.91×
Arkansas96,6250.87×
Iowa92,5340.84×
Kansas88,9210.84×
Washington, District of Columbia59,5281.47×
New Mexico59,4370.88×
Idaho50,4340.75×
Nebraska50,0400.74×
West Virginia37,9530.61×
New Hampshire36,9920.7×
Rhode Island35,3520.83×
Maine35,3300.73×
Montana28,9900.78×
Delaware26,3820.71×
Alaska24,9410.87×
Vermont18,8340.8×
North Dakota18,5740.67×
South Dakota17,8840.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cutlery audience
BrandAffinityCategory
Tableware8.11×Food & Beverages
Kitchen utensil6.21×Home & Garden
Porcelain7.73×Home & Garden
Pottery5.06×Home & Garden
Oven3.48×Home & Garden
Frying pan5.21×Home & Garden
Cookware and bakeware4.16×Home & Garden
Macy's2.73×Shopping
Kohl's2.54×Shopping
Dishwasher6.16×Home & Garden
Old Navy2.46×Fashion & Accessoires
Kitchen stove3.57×Home & Garden
Family1.63×Kids & Family
Microwave oven3.96×Home & Garden
Lowe's2.19×Shopping
Countertop3.75×Home & Garden
United States1.63×Travel & Leisure
Design1.53×Home & Garden
Business1.54×Business & Career
Window3.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cutlery audience
TraitClusterScore
Luxury OrientationPREMIUM3.33
Risk AppetiteTHRILL1.6
IndulgenceJOY1.53
Quality AwarenessPREMIUM1.42
PatriotismCONSERVATISM1.38
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Cutlery
CountryShare
United States25.1%
Japan5.3%
France4.8%

See Cutlery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cutlery have in United States?

Cutlery has an estimated audience of 13,427,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Cutlery fans?

66.7% of Cutlery fans are female, 33.3% are male, with an average age of 46.7 years.

Which brands do Cutlery fans like most?

Cutlery fans show strongest brand affinity for Tableware (8.11×), Kitchen utensil (6.21×), and Porcelain (7.73×) over the country average.

Where do Cutlery fans live in United States?

Cutlery fans in United States are most concentrated in California (reach 2,183,810), Texas (reach 1,446,433), and New York (reach 984,219). These three regions account for the largest share of the active audience.

What other brands do Cutlery fans also like?

Beyond Cutlery itself, the audience over-indexes on Kitchen utensil (6.21×), Porcelain (7.73×), Pottery (5.06×), and Oven (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cutlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.