Rascasse Audience Intelligence

Cutlery Audience in United States

A data profile of the people who buy, follow and care about Cutlery in United States — modelled from more than twelve digital signal sources. Cutlery has an estimated audience of 13,427,740 people in United States.

#1766among Topic in United States#195in Home & Garden

The average Cutlery fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tableware, Kitchen utensil, Porcelain, with strongest over-indexing on Tableware (8.11× the country average).

Demographically, the Cutlery audience skews more female with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cutlery fan in United States is more female, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Tableware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cutlery profile in United States.

Audience size
13.4M
in United States
Gender
66.7%♀
33.3% male
Age
46.7
average years
Country rank
#2640
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cutlery fans

66.7% are female, 33.3% are male, average age 46.7.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Cutlery audience in United States
MetricValue
Female66.7%
Male33.3%
Average age46.7
Estimated audience size13,427,740
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Cutlery audience in United States
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4925%
50+38%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Cutlery audience comes from United States.

Worldwide audience distribution share by country for Cutlery
CountryShare
United States25.0%
Japan5.3%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cutlery audience in United States is strongest.

Fig. 05

Top regions by affinity

Cutlery fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K4.13×
02California~2M1.41×
03Washington, District of Columbia~50K1.35×
04New York~900K1.25×
05Washington~300K1.18×
06Texas~1.5M1.17×
07Massachusetts~300K1.14×
08Nevada~100K1.12×
09Georgia~500K1.10×
10Maryland~300K1.09×
11New Jersey~400K1.07×
12Florida~900K1.04×
13Virginia~300K1.04×
14Oregon~200K1.00×
15North Carolina~400K0.99×
16Arizona~300K0.99×
17Connecticut~100K0.99×
18Alaska~30K0.97×
19Illinois~400K0.96×
20Missouri~200K0.96×
21Utah~100K0.96×
22New Mexico~60K0.96×
23Tennessee~300K0.95×
24Louisiana~200K0.95×
25Alabama~200K0.94×
26Mississippi~100K0.94×
27Vermont~20K0.92×
28Michigan~300K0.91×
29Colorado~200K0.91×
30Arkansas~100K0.91×
31Rhode Island~40K0.91×
32Kansas~100K0.90×
33Kentucky~100K0.88×
34Montana~30K0.88×
35Minnesota~200K0.87×
36Oklahoma~100K0.87×
37Maine~40K0.87×
38Pennsylvania~400K0.86×
39Indiana~200K0.86×
40South Carolina~200K0.86×
41Idaho~60K0.86×
42North Dakota~20K0.85×
43Iowa~90K0.84×
44Delaware~30K0.84×
45New Hampshire~40K0.83×
46Ohio~300K0.82×
47Nebraska~60K0.82×
48South Dakota~30K0.82×
49West Virginia~50K0.81×
50Wisconsin~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Cutlery, United States
0.80×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cutlery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cutlery audience
#·InterestCategoryAffinity×
01TablewareFood & Beverages8.11×
02PorcelainHome & Garden7.73×
03Kitchen utensilHome & Garden6.21×
04DishwasherHome & Garden6.16×
05Frying panHome & Garden5.21×
06PotteryHome & Garden5.06×
07Cookware and bakewareHome & Garden4.16×
08Microwave ovenHome & Garden3.96×
09WindowHome & Garden3.79×
10CountertopHome & Garden3.75×
11Kitchen stoveHome & Garden3.57×
12OvenHome & Garden3.48×
13Macy'sShopping2.73×
14Kohl'sShopping2.54×
15Old NavyFashion & Accessoires2.46×
16PinterestInternet & Social Media1.96×
17FamilyKids & Family1.63×
18United StatesTravel & Leisure1.63×
19BusinessBusiness & Career1.54×
20DesignHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cutlery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cutlery audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.98×
CreativityOPEN1.82×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cutlery audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
Urban LifestyleOPEN1.19×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cutlery have in United States?

Cutlery has an estimated audience of 13,427,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cutlery fans?

66.7% of Cutlery fans are female, 33.3% are male, with an average age of 46.7 years.

03

Which brands do Cutlery fans like most?

Cutlery fans show strongest brand affinity for Tableware (8.11×), Kitchen utensil (6.21×), and Porcelain (7.73×) over the country average.

04

Where do Cutlery fans live in United States?

Cutlery fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cutlery fans also like?

Beyond Cutlery itself, the audience over-indexes on Kitchen utensil (6.21×), Porcelain (7.73×), Pottery (5.06×), and Oven (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cutlery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cutlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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