Pottery Audience in United States

Pottery has an estimated audience of 22,250,367 people in United States. 70.5% are female, 29.5% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Pottery fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Pottery audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pottery fans

Demographic split for Pottery audience in United States
MetricValue
Female70.5%
Male29.5%
Average age42.3
Estimated audience size22,250,367

Audience persona

The typical Pottery fan in United States is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Pottery in United States
RegionReachAffinity
California2,880,1221.18×
Texas2,196,4691.15×
Florida1,734,8001.15×
New York1,495,0671.2×
North Carolina869,2581.3×
Illinois867,2771.17×
Pennsylvania803,5211.07×
Washington713,7541.6×
Georgia694,9151.01×
Virginia640,5311.18×
Tennessee629,2321.41×
Michigan606,1731.04×
Ohio587,9210.86×
New Jersey581,6961.03×
Massachusetts541,6661.24×
Arizona420,4730.93×
Indiana408,1211×
Colorado390,9871.11×
Maryland363,3420.95×
Missouri358,0911×
Wisconsin307,0700.92×
South Carolina306,0990.91×
Minnesota295,7890.93×
Oregon262,4101.03×
Connecticut260,0541.17×
Kentucky247,5240.89×
Louisiana230,5560.8×
Utah209,2671.05×
Alabama207,7980.67×
Nevada201,4670.94×
Oklahoma176,4150.71×
Arkansas163,5300.89×
Mississippi158,6940.87×
Kansas150,4760.86×
Iowa130,6040.71×
New Mexico121,8181.09×
Idaho115,2271.03×
New Hampshire109,8131.25×
Maine103,2721.3×
Nebraska94,8890.85×
Hawaii88,7580.93×
Washington, District of Columbia80,3151.2×
West Virginia73,4330.71×
Rhode Island69,0890.98×
Vermont57,0221.46×
Montana51,8930.84×
Delaware43,1760.7×
Alaska38,0530.8×
South Dakota28,5280.55×
Wyoming27,6400.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pottery audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage22.5×Cars & Mobility
MSN3.11×News
Charles, Prince of Wales18.87×Politics & Society
Do it yourself (DIY)2.44×Home & Garden
Honda HR-V15×Cars & Mobility
Staples (Canada)2.94×Business & Career
Hobby Lobby2.15×Home & Garden
Cutlery4.5×Home & Garden
Houston Astros4.26×Sports
Pre-school playgroup16.76×Kids & Family
Etsy2.29×Fashion & Accessoires
Jack Black5.8×Movies & TV
Art exhibition3.3×Arts & Culture
Livemusic2.51×Music & Radio
Great Clips2.84×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pottery audience
TraitClusterScore
SustainabilityBALANCE1.58
Design AffinityPREMIUM1.53
ExtroversionTHRILL1.49
DIY MentalityTHRILL1.47
MindfulnessBALANCE1.37
CreativityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Pottery
CountryShare
United States21.8%
Japan10.4%
United Kingdom6.1%

See Pottery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pottery have in United States?

Pottery has an estimated audience of 22,250,367 people in United States, concentrated in California and Texas.

What is the gender split and age of Pottery fans?

70.5% of Pottery fans are female, 29.5% are male, with an average age of 42.3 years.

Which brands do Pottery fans like most?

Pottery fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Pottery fans live in United States?

Pottery fans in United States are most concentrated in California (reach 2,880,122), Texas (reach 2,196,469), and Florida (reach 1,734,800). These three regions account for the largest share of the active audience.

What other brands do Pottery fans also like?

Beyond Pottery itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.