Rascasse Audience Intelligence

Pottery Audience in United States

A data profile of the people who buy, follow and care about Pottery in United States — modelled from more than twelve digital signal sources. Pottery has an estimated audience of 22,250,367 people in United States.

#984among Topic in United States#109in Home & Garden

The average Pottery fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Cutlery, Ceramic art, with strongest over-indexing on Do it yourself (DIY) (2.01× the country average).

Demographically, the Pottery audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pottery fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pottery profile in United States.

Audience size
22.3M
in United States
Gender
70.5%♀
29.5% male
Age
42.3
average years
Country rank
#1436
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pottery fans

70.5% are female, 29.5% are male, average age 42.3.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Pottery audience in United States
MetricValue
Female70.5%
Male29.5%
Average age42.3
Estimated audience size22,250,367
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Pottery audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Pottery audience comes from United States.

Worldwide audience distribution share by country for Pottery
CountryShare
United States21.8%
Japan10.4%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Pottery fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~60K1.49×
02Washington~700K1.47×
03Maine~100K1.38×
04Tennessee~600K1.32×
05North Carolina~800K1.24×
06New Hampshire~100K1.24×
07New Mexico~100K1.16×
08Connecticut~300K1.15×
09Virginia~600K1.12×
10Massachusetts~500K1.12×
11Idaho~100K1.10×
12Washington, District of Columbia~70K1.10×
13California~2.5M1.09×
14New York~1.5M1.08×
15Texas~2M1.07×
16Illinois~800K1.07×
17Florida~1.5M1.05×
18Utah~200K1.05×
19Pennsylvania~800K1.03×
20Colorado~400K1.03×
21Maryland~400K1.02×
22Oregon~300K1.01×
23Michigan~600K1.00×
24New Jersey~600K1.00×
25Nebraska~100K0.99×
26Alaska~50K0.99×
27Indiana~400K0.98×
28Hawaii~90K0.98×
29Rhode Island~70K0.98×
30Wyoming~30K0.98×
31Missouri~300K0.97×
32Georgia~700K0.96×
33Nevada~200K0.95×
34Arizona~400K0.94×
35Arkansas~200K0.94×
36Minnesota~300K0.92×
37Montana~60K0.92×
38South Carolina~300K0.91×
39Wisconsin~300K0.91×
40Kentucky~200K0.89×
41Ohio~600K0.88×
42Mississippi~200K0.88×
43Kansas~200K0.88×
44Louisiana~200K0.83×
45West Virginia~80K0.78×
46South Dakota~40K0.78×
47Iowa~100K0.77×
48Delaware~50K0.76×
49Alabama~200K0.74×
50Oklahoma~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Pottery, United States
0.72×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pottery audience
#·InterestCategoryAffinity×
01Ceramic artArts & Culture6.19×
02CutleryHome & Garden5.06×
03PorcelainHome & Garden3.64×
04Non-alcoholic beverageFood & Beverages2.61×
05Handmade jewelryFashion & Accessoires2.49×
06DoughFood & Beverages2.42×
07Millie Bobby BrownMovies & TV2.35×
08Art exhibitionArts & Culture2.28×
09Fine artBusiness & Career2.08×
10CabinetryHome & Garden2.03×
11Vintage clothingFashion & Accessoires2.02×
12Do it yourself (DIY)Home & Garden2.01×
13MuseumArts & Culture1.96×
14Contemporary artArts & Culture1.95×
15Organic farmingFood & Beverages1.86×
16EtsyFashion & Accessoires1.79×
17DrawingHome & Garden1.75×
18Local foodFood & Beverages1.64×
19TrousersFashion & Accessoires1.63×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pottery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.58×
DIY MentalityTHRILL1.57×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pottery audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.91×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pottery have in United States?

Pottery has an estimated audience of 22,250,367 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pottery fans?

70.5% of Pottery fans are female, 29.5% are male, with an average age of 42.3 years.

03

Which brands do Pottery fans like most?

Pottery fans show strongest brand affinity for Do it yourself (DIY) (2.01×), Cutlery (5.06×), and Ceramic art (6.19×) over the country average.

04

Where do Pottery fans live in United States?

Pottery fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pottery fans also like?

Beyond Pottery itself, the audience over-indexes on Cutlery (5.06×), Ceramic art (6.19×), Fine art (2.08×), and Etsy (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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