A data profile of the people who buy, follow and care about Pottery in United Kingdom — modelled from more than twelve digital signal sources. Pottery has an estimated audience of 6,246,404 people in United Kingdom.
The average Pottery fan in United Kingdom is 44.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include Houseplant, Do it yourself (DIY), Fine art, with strongest over-indexing on Houseplant (4.95× the country average).
Demographically, the Pottery audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pottery fan in United Kingdom is more female, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Houseplant.
The key figures that characterise the Pottery profile in United Kingdom.
69.5% are female, 30.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.9 |
| Estimated audience size | 6,246,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Pottery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 10.4% |
| United Kingdom | 6.1% |
Where the Pottery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~1M | 1.82× | |
| 02 | Wales | ~500K | 1.43× | |
| 03 | West Midlands | ~400K | 1.34× | |
| 04 | South East | ~900K | 1.07× | |
| 05 | Scotland | ~600K | 1.03× | |
| 06 | England | ~4.5M | 0.95× | |
| 07 | Yorkshire and the Humber | ~500K | 0.95× | |
| 08 | North East | ~200K | 0.89× | |
| 09 | South West | ~400K | 0.79× | |
| 10 | East Midlands | ~300K | 0.77× | |
| 11 | Northern Ireland | ~100K | 0.64× | |
| 12 | North West | ~300K | 0.48× |
The strongest cross-interests of the Pottery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houseplant | Home & Garden | 4.95× | ||
| 02 | British Museum | Arts & Culture | 2.99× | ||
| 03 | Art exhibition | Arts & Culture | 2.29× | ||
| 04 | Art museum | Arts & Culture | 2.23× | ||
| 05 | Etsy | Fashion & Accessoires | 2.17× | ||
| 06 | Fine art | Business & Career | 2.11× | ||
| 07 | Kitchenware | Home & Garden | 2.04× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.03× | ||
| 09 | Sewing | Home & Garden | 2.02× | ||
| 10 | Uniqlo | Shopping | 2.01× | ||
| 11 | Museum | Arts & Culture | 1.99× | ||
| 12 | Volunteering | Politics & Society | 1.97× | ||
| 13 | Philanthropy | Arts & Culture | 1.94× | ||
| 14 | Local food | Food & Beverages | 1.92× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 1.85× | ||
| 16 | Wikipedia | Internet & Social Media | 1.69× | ||
| 17 | Ryanair | Travel & Leisure | 1.63× | ||
| 18 | Hobby | Home & Garden | 1.56× | ||
| 19 | Renovation | Home & Garden | 1.54× | ||
| 20 | Nonprofit organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.64× | |
| DIY Mentality | THRILL | 1.63× | |
| Design Affinity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Social Media Usage | JOY | 0.93× | |
| Luxury Orientation | PREMIUM | 0.93× |
Pottery has an estimated audience of 6,246,404 people in United Kingdom, concentrated in England and East of England.
69.5% of Pottery fans are female, 30.5% are male, with an average age of 44.9 years.
Pottery fans show strongest brand affinity for Houseplant (4.95×), Do it yourself (DIY) (2.03×), and Fine art (2.11×) over the country average.
Pottery fans in United Kingdom are most concentrated in England (reach ~4.5M), East of England (reach ~1M), and South East (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pottery itself, the audience over-indexes on Do it yourself (DIY) (2.03×), Fine art (2.11×), Volunteering (1.97×), and Etsy (2.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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