A data profile of the people who buy, follow and care about Houseplant in United Kingdom — modelled from more than twelve digital signal sources. Houseplant has an estimated audience of 5,077,681 people in United Kingdom.
The average Houseplant fan in United Kingdom is 44.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Simple living, Flower garden, Decoration, with strongest over-indexing on Simple living (8.75× the country average).
Demographically, the Houseplant audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Houseplant fan in United Kingdom is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Simple living.
The key figures that characterise the Houseplant profile in United Kingdom.
65.9% are female, 34.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.9 |
| Estimated audience size | 5,077,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Houseplant audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 16.3% |
| Germany | 6.0% |
Where the Houseplant audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.31× | |
| 02 | England | ~4M | 1.23× | |
| 03 | South East | ~800K | 1.16× | |
| 04 | Yorkshire and the Humber | ~500K | 1.16× | |
| 05 | South West | ~500K | 1.09× | |
| 06 | Wales | ~300K | 1.09× | |
| 07 | East of England | ~500K | 0.99× | |
| 08 | North East | ~200K | 0.95× | |
| 09 | Scotland | ~400K | 0.89× | |
| 10 | East Midlands | ~300K | 0.89× | |
| 11 | Northern Ireland | ~100K | 0.82× | |
| 12 | North West | ~300K | 0.52× |
The strongest cross-interests of the Houseplant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gardeners' World | Movies & TV | 8.85× | ||
| 02 | Simple living | Politics & Society | 8.75× | ||
| 03 | Floral design | Home & Garden | 8.61× | ||
| 04 | BBC Gardeners' World | Home & Garden | 7.22× | ||
| 05 | Flower garden | Home & Garden | 7.21× | ||
| 06 | Decoration | Home & Garden | 6.85× | ||
| 07 | Succulent plant | Home & Garden | 6.30× | ||
| 08 | Handmade | Home & Garden | 5.17× | ||
| 09 | Flower bouquet | Home & Garden | 5.09× | ||
| 10 | Pottery | Home & Garden | 4.95× | ||
| 11 | Textile arts | Arts & Culture | 4.76× | ||
| 12 | Gardener | Home & Garden | 4.68× | ||
| 13 | Ornamental plant | Home & Garden | 4.35× | ||
| 14 | Plant nursery | Home & Garden | 4.24× | ||
| 15 | Architecture & Design | Business & Career | 3.92× | ||
| 16 | Pet store | Pets & Animals | 3.68× | ||
| 17 | Flowering plant | Home & Garden | 3.47× | ||
| 18 | Landscape design | Business & Career | 3.35× | ||
| 19 | Handicraft | Home & Garden | 2.51× | ||
| 20 | Plant | Home & Garden | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.22× | |
| Creativity | OPEN | 1.79× | |
| Pet Ownership | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.86× |
Houseplant has an estimated audience of 5,077,681 people in United Kingdom, concentrated in England and South East.
65.9% of Houseplant fans are female, 34.1% are male, with an average age of 44.9 years.
Houseplant fans show strongest brand affinity for Simple living (8.75×), Flower garden (7.21×), and Decoration (6.85×) over the country average.
Houseplant fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Houseplant itself, the audience over-indexes on Flower garden (7.21×), Decoration (6.85×), Floral design (8.61×), and Pottery (4.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Houseplant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.