Plant Audience in United Kingdom
Plant has an estimated audience of 17,133,463 people in United Kingdom. 64.6% are female, 35.4% are male, average age 45.9. Top regions: England, South East, East of England. Top brand affinities: Hobby, Weddings, Distilled beverage, Aldi, WhatsApp.
The average Plant fan in United Kingdom is 45.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Hobby, Weddings, Distilled beverage, with strongest over-indexing on Hobby (1.86× the country average). Demographically, the Plant audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 45.9 |
| Estimated audience size | 17,133,463 |
Audience persona
The typical Plant fan in United Kingdom is more female, around 45.9 years old, with strong Individualism tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,850,097 | 1.03× |
| South East | 2,340,044 | 1.02× |
| East of England | 1,857,908 | 1.19× |
| Yorkshire and the Humber | 1,755,388 | 1.28× |
| Scotland | 1,560,315 | 1.01× |
| South West | 1,263,765 | 0.9× |
| Wales | 1,159,519 | 1.19× |
| West Midlands | 997,848 | 1.36× |
| East Midlands | 957,981 | 0.79× |
| North West | 812,770 | 0.44× |
| North East | 684,337 | 1.03× |
| Northern Ireland | 405,851 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.86× | Home & Garden |
| Weddings | 1.82× | Kids & Family |
| Distilled beverage | 1.67× | Food & Beverages |
| Aldi | 1.51× | Shopping |
| 1.62× | Internet & Social Media | |
| Expensive Taste | 2.07× | Business & Career |
| TripAdvisor | 1.64× | Travel & Leisure |
| Vegetable | 1.54× | Food & Beverages |
| Purchase discount | 2.93× | Shopping |
| Refrigerator | 1.78× | Home & Garden |
| Crossword | 1.95× | Games |
| Home business | 2.97× | Business & Career |
| Mango | 2.98× | Shopping |
| Betfair | 1.75× | Games |
| Ornamental plant | 2.02× | Home & Garden |
| Luxury yacht | 2.22× | Travel & Leisure |
| Mobile home | 1.81× | Cars & Mobility |
| Smyths Toys Superstores | 3.4× | Shopping |
| Real property | 1.92× | Home & Garden |
| Houseplant | 2.06× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.25 |
| Design Affinity | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.18 |
| Indulgence | JOY | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Plant have in United Kingdom?
Plant has an estimated audience of 17,133,463 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Plant fans?
64.6% of Plant fans are female, 35.4% are male, with an average age of 45.9 years.
Which brands do Plant fans like most?
Plant fans show strongest brand affinity for Hobby (1.86×), Weddings (1.82×), and Distilled beverage (1.67×) over the country average.
Where do Plant fans live in United Kingdom?
Plant fans in United Kingdom are most concentrated in England (reach 12,850,097), South East (reach 2,340,044), and East of England (reach 1,857,908). These three regions account for the largest share of the active audience.
What other brands do Plant fans also like?
Beyond Plant itself, the audience over-indexes on Weddings (1.82×), Distilled beverage (1.67×), Aldi (1.51×), and WhatsApp (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.