A data profile of the people who buy, follow and care about Plant in India — modelled from more than twelve digital signal sources. Plant has an estimated audience of 9,025,385 people in India.
Plant has an estimated audience of 9,025,385 people in India. 33.1% are female, 66.9% are male, average age 34.7. Top brand affinities: Flower, Vegetable, Bonsai, Habitat, Cabinetry.
Top brand affinities include Flower, Vegetable, Bonsai, with strongest over-indexing on Flower (2.27× the country average).
Demographically, the Plant audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Plant fan in India is more male, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Flower.
The key figures that characterise the Plant profile in India.
33.1% are female, 66.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 34.7 |
| Estimated audience size | 9,025,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Plant audience comes from India.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonsai | Home & Garden | 5.97× | ||
| 02 | Botanical garden | Home & Garden | 4.81× | ||
| 03 | Habitat | Shopping | 4.58× | ||
| 04 | Flower bouquet | Home & Garden | 4.09× | ||
| 05 | Horticulture | Home & Garden | 3.41× | ||
| 06 | Forestry | Home & Garden | 2.70× | ||
| 07 | Flower | Home & Garden | 2.27× | ||
| 08 | Vegetable | Food & Beverages | 2.12× | ||
| 09 | Fertilizer | Home & Garden | 1.88× | ||
| 10 | Sweepstakes | Games | 1.84× | ||
| 11 | Mother's Day | Kids & Family | 1.82× | ||
| 12 | Cabinetry | Home & Garden | 1.81× | ||
| 13 | Leather | Fashion & Accessoires | 1.72× | ||
| 14 | Pajamas | Fashion & Accessoires | 1.65× | ||
| 15 | Seafood | Food & Beverages | 1.64× | ||
| 16 | Genetics | Kids & Family | 1.63× | ||
| 17 | Pizza | Food & Beverages | 1.60× | ||
| 18 | Crochet | Home & Garden | 1.60× | ||
| 19 | Innovation | Business & Career | 1.52× | ||
| 20 | Gardening | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Quality Awareness | PREMIUM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.73× | |
| Family Orientation | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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