A data profile of the people who buy, follow and care about Plant in Denmark — modelled from more than twelve digital signal sources. Plant has an estimated audience of 1,835,096 people in Denmark.
Plant has an estimated audience of 1,835,096 people in Denmark. 64.0% are female, 36.0% are male, average age 46.5. Top brand affinities: Flower, Gina Tricot, Georg Jensen, Zizzi, Weather.
Top brand affinities include Flower, Gina Tricot, Georg Jensen, with strongest over-indexing on Flower (1.59× the country average).
Demographically, the Plant audience skews more female with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Plant fan in Denmark is more female, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Flower.
The key figures that characterise the Plant profile in Denmark.
64.0% are female, 36.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 46.5 |
| Estimated audience size | 1,835,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Plant audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kérastase | Beauty & Wellness | 2.69× | ||
| 02 | Jotex | Shopping | 2.57× | ||
| 03 | Garden centre | Home & Garden | 1.96× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.80× | ||
| 05 | Ravelry | Internet & Social Media | 1.80× | ||
| 06 | Milan | Travel & Leisure | 1.76× | ||
| 07 | Zizzi | Food & Beverages | 1.75× | ||
| 08 | Leggings | Fashion & Accessoires | 1.74× | ||
| 09 | Weather | Home & Garden | 1.64× | ||
| 10 | Flower | Home & Garden | 1.59× | ||
| 11 | Luxury real estate | Business & Career | 1.58× | ||
| 12 | Mother's Day | Kids & Family | 1.57× | ||
| 13 | Georg Jensen | Home & Garden | 1.56× | ||
| 14 | Tableware | Food & Beverages | 1.56× | ||
| 15 | Pasta | Food & Beverages | 1.56× | ||
| 16 | Cholesterol | Food & Beverages | 1.55× | ||
| 17 | High school | Business & Career | 1.54× | ||
| 18 | Winery | Food & Beverages | 1.52× | ||
| 19 | Animal rights | Politics & Society | 1.51× | ||
| 20 | Fair trade | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.36× | |
| Design Affinity | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Risk Appetite | THRILL | 0.93× | |
| Mindfulness | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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