A data profile of the people who buy, follow and care about Plant in Spain — modelled from more than twelve digital signal sources. Plant has an estimated audience of 6,423,467 people in Spain.
Plant has an estimated audience of 6,423,467 people in Spain. 62.7% are female, 37.3% are male, average age 46.3. Top brand affinities: Volunteering, Flower bouquet, WhatsApp, Greenhouse, Floral design.
Top brand affinities include Volunteering, Flower bouquet, WhatsApp, with strongest over-indexing on Volunteering (3.52× the country average).
Demographically, the Plant audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Plant fan in Spain is more female, around 46.3 years old, with strong Individualism tendencies and a notable affinity for Volunteering.
The key figures that characterise the Plant profile in Spain.
62.7% are female, 37.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 46.3 |
| Estimated audience size | 6,423,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Plant audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greenhouse | Home & Garden | 5.10× | ||
| 02 | Floral design | Home & Garden | 5.10× | ||
| 03 | Flower bouquet | Home & Garden | 3.64× | ||
| 04 | Volunteering | Politics & Society | 3.52× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.47× | ||
| 06 | Forestry | Home & Garden | 2.93× | ||
| 07 | Anne Hathaway | Movies & TV | 2.89× | ||
| 08 | Refrigerator | Home & Garden | 2.36× | ||
| 09 | Real property | Home & Garden | 1.89× | ||
| 10 | Genetics | Kids & Family | 1.88× | ||
| 11 | Travel website | Travel & Leisure | 1.79× | ||
| 12 | Wikipedia | Internet & Social Media | 1.72× | ||
| 13 | Flower | Home & Garden | 1.71× | ||
| 14 | Aldi | Shopping | 1.69× | ||
| 15 | Nonprofit organization | Politics & Society | 1.68× | ||
| 16 | Innovation | Business & Career | 1.67× | ||
| 17 | Apartment | Business & Career | 1.60× | ||
| 18 | Gardening | Home & Garden | 1.59× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | IBEX 35 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.73× | |
| Community Orientation | OPEN | 1.61× | |
| Spirituality | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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