Plant Audience in Spain
Plant has an estimated audience of 6,423,467 people in Spain. 62.7% are female, 37.3% are male, average age 46.3. Top brand affinities: Aldi, TripAdvisor, Iberia (airline), Hair conditioner, WhatsApp.
Top brand affinities include Aldi, TripAdvisor, Iberia (airline), with strongest over-indexing on Aldi (3.1× the country average). Demographically, the Plant audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 46.3 |
| Estimated audience size | 6,423,467 |
Audience persona
The typical Plant fan in Spain is more female, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 3.1× | Shopping |
| TripAdvisor | 3.06× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Hair conditioner | 3.92× | Beauty & Wellness |
| 1.67× | Internet & Social Media | |
| MSN | 2.2× | News |
| Kundalini yoga | 4.42× | Health |
| Flower | 1.95× | Home & Garden |
| Livemusic | 2.63× | Music & Radio |
| Local food | 2.24× | Food & Beverages |
| Movistar | 1.75× | Technology & Electronics |
| Kitchen | 1.53× | Home & Garden |
| CAC 40 | 2.01× | Business & Career |
| Do it yourself (DIY) | 1.54× | Home & Garden |
| Lunch | 2.43× | Food & Beverages |
| Conforama | 2.28× | Home & Garden |
| Greenhouse | 4.58× | Home & Garden |
| Mapfre | 2× | Business & Career |
| Dentistry | 2.8× | Business & Career |
| Spas | 1.5× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.44 |
| DIY Mentality | THRILL | 1.42 |
| Need for Security | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.2 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.