Plant Audience in Canada
Plant has an estimated audience of 7,118,546 people in Canada. 58.5% are female, 41.5% are male, average age 42.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Zoo, Non-alcoholic beverage, Microwave oven, Sustainable energy, Greenhouse.
The average Plant fan in Canada is 42.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Zoo, Non-alcoholic beverage, Microwave oven, with strongest over-indexing on Zoo (1.52× the country average). Demographically, the Plant audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.1 |
| Estimated audience size | 7,118,546 |
Audience persona
The typical Plant fan in Canada is more female, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Zoo.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,124,418 | 1.38× |
| British Columbia | 1,380,006 | 1.3× |
| Alberta | 1,238,303 | 1.41× |
| Quebec | 1,000,765 | 0.59× |
| Manitoba | 321,678 | 1.21× |
| Saskatchewan | 240,477 | 1.07× |
| Nova Scotia | 193,808 | 0.91× |
| New Brunswick | 165,023 | 1.0× |
| Newfoundland and Labrador | 74,044 | 0.68× |
| Prince Edward Island | 26,568 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoo | 1.52× | Kids & Family |
| Non-alcoholic beverage | 1.95× | Food & Beverages |
| Microwave oven | 1.52× | Home & Garden |
| Sustainable energy | 1.53× | Home & Garden |
| Greenhouse | 1.77× | Home & Garden |
| Fertilizer | 1.92× | Home & Garden |
| Cappuccino | 1.71× | Food & Beverages |
| Garden centre | 1.77× | Home & Garden |
| Blanket | 1.62× | Home & Garden |
| Bohemianism | 1.76× | Fashion & Accessoires |
| Herbalism | 1.59× | Health |
| Mineral water | 1.86× | Food & Beverages |
| Essential oil | 1.52× | Home & Garden |
| Urban agriculture | 2.07× | Business & Career |
| Flea market | 1.56× | Home & Garden |
| Christmas decoration | 1.57× | Home & Garden |
| Quilting | 1.62× | Home & Garden |
| Houzz | 1.63× | Home & Garden |
| Air purifier | 1.61× | Home & Garden |
| Art Deco | 1.61× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Tradition | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.24 |
| Individualism | JOY | 1.21 |
| Quality Awareness | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Plant have in Canada?
Plant has an estimated audience of 7,118,546 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Plant fans?
58.5% of Plant fans are female, 41.5% are male, with an average age of 42.1 years.
Which brands do Plant fans like most?
Plant fans show strongest brand affinity for Zoo (1.52×), Non-alcoholic beverage (1.95×), and Microwave oven (1.52×) over the country average.
Where do Plant fans live in Canada?
Plant fans in Canada are most concentrated in Ontario (reach 4,124,418), British Columbia (reach 1,380,006), and Alberta (reach 1,238,303). These three regions account for the largest share of the active audience.
What other brands do Plant fans also like?
Beyond Plant itself, the audience over-indexes on Non-alcoholic beverage (1.95×), Microwave oven (1.52×), Sustainable energy (1.53×), and Greenhouse (1.77×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.