Rascasse Audience Intelligence

Plant Audience in United States

A data profile of the people who buy, follow and care about Plant in United States — modelled from more than twelve digital signal sources. Plant has an estimated audience of 60,077,193 people in United States.

#215among Topic in United States#16in Home & Garden

The average Plant fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Houseplant, Real property, with strongest over-indexing on Genetics (1.61× the country average).

Demographically, the Plant audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plant fan in United States is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Genetics.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plant profile in United States.

Audience size
60.1M
in United States
Gender
59.1%♀
40.9% male
Age
42.7
average years
Country rank
#292
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plant fans

59.1% are female, 40.9% are male, average age 42.7.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Plant audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.7
Estimated audience size60,077,193
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Plant audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Plant audience comes from United States.

Worldwide audience distribution share by country for Plant
CountryShare
United States19.4%
Japan6.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plant audience in United States is strongest.

Fig. 05

Top regions by affinity

Plant fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~2.5M1.36×
02Oklahoma~900K1.32×
03Texas~6M1.19×
04Washington~1.5M1.16×
05Kansas~600K1.16×
06Oregon~800K1.15×
07California~7.5M1.12×
08Utah~600K1.11×
09Nebraska~300K1.11×
10Pennsylvania~2M1.10×
11Georgia~2M1.10×
12North Dakota~100K1.10×
13South Carolina~1M1.09×
14New York~3.5M1.08×
15Indiana~1M1.08×
16New Mexico~300K1.06×
17South Dakota~100K1.06×
18Virginia~1.5M1.05×
19Louisiana~800K1.04×
20Missouri~1M1.03×
21Arkansas~500K1.03×
22Kentucky~800K1.02×
23Florida~4M1.00×
24Colorado~900K1.00×
25Ohio~2M0.99×
26Iowa~500K0.99×
27Idaho~300K0.99×
28Illinois~2M0.98×
29Wisconsin~900K0.98×
30Hawaii~300K0.98×
31Mississippi~500K0.97×
32New Jersey~1.5M0.95×
33Arizona~1M0.95×
34Minnesota~800K0.95×
35West Virginia~300K0.95×
36Michigan~1.5M0.94×
37Alabama~800K0.92×
38Connecticut~600K0.92×
39Montana~200K0.92×
40Tennessee~1M0.91×
41Maryland~900K0.91×
42Washington, District of Columbia~200K0.91×
43Massachusetts~1M0.88×
44Maine~200K0.86×
45Rhode Island~200K0.86×
46Delaware~100K0.86×
47Alaska~100K0.85×
48New Hampshire~200K0.84×
49Vermont~90K0.84×
50Nevada~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Plant, United States
0.83×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plant audience
#·InterestCategoryAffinity×
01North KoreaTravel & Leisure3.12×
02HabitatShopping2.70×
03HouseplantHome & Garden2.14×
04Plant nurseryHome & Garden1.95×
05Obsessed (2009 film)Movies & TV1.91×
06City BankBusiness & Career1.90×
07HorticultureHome & Garden1.90×
08Non-alcoholic beverageFood & Beverages1.76×
09DonationBusiness & Career1.64×
10Talk radioMusic & Radio1.63×
11EyebrowBeauty & Wellness1.62×
12Nail artBeauty & Wellness1.62×
13GeneticsKids & Family1.61×
14CookbookFood & Beverages1.61×
15Real propertyHome & Garden1.56×
16Made in USABusiness & Career1.55×
17Ace HardwareHome & Garden1.52×
18High schoolBusiness & Career1.51×
19DoughFood & Beverages1.51×
20WeavingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plant audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.24×
DIY MentalityTHRILL1.24×
SustainabilityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plant audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Social Media UsageJOY0.93×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plant have in United States?

Plant has an estimated audience of 60,077,193 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plant fans?

59.1% of Plant fans are female, 40.9% are male, with an average age of 42.7 years.

03

Which brands do Plant fans like most?

Plant fans show strongest brand affinity for Genetics (1.61×), Houseplant (2.14×), and Real property (1.56×) over the country average.

04

Where do Plant fans live in United States?

Plant fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~6M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Plant fans also like?

Beyond Plant itself, the audience over-indexes on Houseplant (2.14×), Real property (1.56×), Donation (1.64×), and Ace Hardware (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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