Plant Audience in United States

Plant logo

Plant has an estimated audience of 60,077,193 people in United States. 59.1% are female, 40.9% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Fairy godmother.

The average Plant fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.53× the country average). Demographically, the Plant audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plant fans

Demographic split for Plant audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.7
Estimated audience size60,077,193

Audience persona

The typical Plant fan in United States is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Plant in United States
RegionReachAffinity
California7,740,0891.17×
Texas6,178,4641.2×
Florida4,603,1331.13×
New York4,106,2261.22×
North Carolina2,157,9101.19×
Pennsylvania2,141,6401.06×
Illinois2,025,1631.01×
Georgia1,972,9361.07×
Ohio1,782,0740.96×
Michigan1,571,9331×
Washington1,568,8061.3×
Virginia1,508,7331.03×
New Jersey1,490,1040.98×
Arizona1,177,2270.96×
Tennessee1,174,3330.97×
Indiana1,140,4281.04×
Massachusetts1,116,8920.94×
Colorado1,020,8111.08×
Missouri1,003,6711.04×
Maryland985,8880.95×
South Carolina922,7421.02×
Oregon884,0421.28×
Oklahoma844,9961.27×
Minnesota840,0020.98×
Wisconsin834,5770.92×
Louisiana805,3891.04×
Alabama761,7060.91×
Kentucky717,4150.95×
Utah602,1501.12×
Connecticut559,9560.93×
Kansas520,2491.1×
Nevada502,3860.86×
Arkansas495,2121×
Mississippi472,0730.95×
Iowa470,7780.95×
Nebraska313,2791.04×
New Mexico309,3351.03×
Idaho276,6640.92×
West Virginia274,4330.98×
Hawaii238,0720.92×
New Hampshire201,4360.85×
Washington, District of Columbia191,1231.06×
Maine186,5790.87×
Rhode Island168,1940.88×
Montana146,9950.88×
Delaware134,0580.81×
North Dakota117,8250.95×
South Dakota115,0430.83×
Alaska97,8250.76×
Vermont84,2150.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plant audience
BrandAffinityCategory
Goop14.53×Internet & Social Media
Governor of Michigan17.83×Politics & Society
Vocal harmony8.82×Music & Radio
Wok12.41×Food & Beverages
Fairy godmother13.66×Literature
Hibachi13.65×Food & Beverages
Grinch6.98×Movies & TV
Google Home10.92×Technology & Electronics
headspace15.36×Health
Cherish (group)17.49×Music & Radio
Elsword26.02×Games
Grace Slick13.31×Music & Radio
Hipster13.24×Politics & Society
El Paso County, Colorado16.51×Travel & Leisure
TV Fanatic12.63×Movies & TV
No Escape (1994 film)13.29×Movies & TV
Kikar HaShabbat18.74×News
Historic site4.78×Arts & Culture
Guitarist (magazine)12.34×Music & Radio
Mathcore7.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plant audience
TraitClusterScore
ExtroversionTHRILL1.23
SustainabilityBALANCE1.21
DIY MentalityTHRILL1.16
Healthy LifestyleBALANCE1.15
Design AffinityPREMIUM1.13
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Plant
CountryShare
United States19.4%
Japan6.2%
United Kingdom5.5%

See Plant audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plant have in United States?

Plant has an estimated audience of 60,077,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Plant fans?

59.1% of Plant fans are female, 40.9% are male, with an average age of 42.7 years.

Which brands do Plant fans like most?

Plant fans show strongest brand affinity for Goop (14.53×), Governor of Michigan (17.83×), and Vocal harmony (8.82×) over the country average.

Where do Plant fans live in United States?

Plant fans in United States are most concentrated in California (reach 7,740,089), Texas (reach 6,178,464), and Florida (reach 4,603,133). These three regions account for the largest share of the active audience.

What other brands do Plant fans also like?

Beyond Plant itself, the audience over-indexes on Governor of Michigan (17.83×), Vocal harmony (8.82×), Wok (12.41×), and Fairy godmother (13.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.