Rascasse Audience Intelligence

Horticulture Audience in United States

A data profile of the people who buy, follow and care about Horticulture in United States — modelled from more than twelve digital signal sources. Horticulture has an estimated audience of 13,138,867 people in United States.

#1798among Topic in United States#198in Home & Garden

The average Horticulture fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leopard, Led Zeppelin, toy story, with strongest over-indexing on Leopard (87.54× the country average).

Demographically, the Horticulture audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horticulture fan in United States is more female, around 43.4 years old, with strong Creativity tendencies and a notable affinity for Leopard.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horticulture profile in United States.

Audience size
13.1M
in United States
Gender
56.6%♀
43.4% male
Age
43.4
average years
Country rank
#2707
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horticulture fans

56.6% are female, 43.4% are male, average age 43.4.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Horticulture audience in United States
MetricValue
Female56.6%
Male43.4%
Average age43.4
Estimated audience size13,138,867
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Horticulture audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Horticulture audience comes from United States.

Worldwide audience distribution share by country for Horticulture
CountryShare
United States19.2%
Japan5.5%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horticulture audience in United States is strongest.

Fig. 05

Top regions by affinity

Horticulture fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~600K1.41×
02Iowa~100K1.27×
03North Carolina~500K1.25×
04Oklahoma~200K1.14×
05Kansas~100K1.13×
06Idaho~70K1.13×
07Washington~300K1.09×
08Kentucky~200K1.09×
09Oregon~200K1.09×
10Nebraska~70K1.08×
11Hawaii~60K1.07×
12Illinois~500K1.05×
13South Carolina~200K1.05×
14Arkansas~100K1.05×
15Maine~50K1.05×
16South Dakota~30K1.05×
17Mississippi~100K1.04×
18Massachusetts~300K1.03×
19Minnesota~200K1.03×
20Texas~1M1.02×
21North Dakota~30K1.01×
22Virginia~300K1.00×
23Indiana~200K1.00×
24Louisiana~200K1.00×
25Montana~40K1.00×
26California~1.5M0.99×
27Missouri~200K0.99×
28Wisconsin~200K0.99×
29Connecticut~100K0.99×
30Colorado~200K0.98×
31Delaware~40K0.98×
32Pennsylvania~400K0.97×
33Utah~100K0.97×
34New Mexico~60K0.97×
35West Virginia~60K0.97×
36Alaska~30K0.97×
37Vermont~20K0.97×
38Ohio~400K0.94×
39Alabama~200K0.94×
40Maryland~200K0.93×
41Washington, District of Columbia~40K0.93×
42Michigan~300K0.91×
43New Hampshire~50K0.90×
44Florida~800K0.89×
45New York~600K0.88×
46Rhode Island~40K0.87×
47Tennessee~200K0.85×
48New Jersey~300K0.78×
49Nevada~100K0.78×
50Arizona~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Horticulture, United States
0.74×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horticulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horticulture audience
#·InterestCategoryAffinity×
01LeopardPets & Animals87.54×
02Led ZeppelinMusic & Radio28.54×
03toy storyMovies & TV7.18×
04YemenTravel & Leisure3.06×
05Ornamental plantHome & Garden2.96×
06EthiopiaTravel & Leisure2.88×
07Plant nurseryHome & Garden2.85×
08GardenerHome & Garden2.83×
09SoilHome & Garden2.62×
10Flower gardenHome & Garden2.57×
11CropHome & Garden2.31×
12Flowering plantHome & Garden2.21×
13BotanyHome & Garden2.15×
14ParkTravel & Leisure2.00×
15LawnHome & Garden1.97×
16PlantHome & Garden1.90×
17TreeHome & Garden1.86×
18GardenHome & Garden1.64×
19VegetableFood & Beverages1.62×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horticulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horticulture audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.24×
DIY MentalityTHRILL1.24×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horticulture audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Early Adopter MentalityPOWER0.94×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horticulture have in United States?

Horticulture has an estimated audience of 13,138,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horticulture fans?

56.6% of Horticulture fans are female, 43.4% are male, with an average age of 43.4 years.

03

Which brands do Horticulture fans like most?

Horticulture fans show strongest brand affinity for Leopard (87.54×), Led Zeppelin (28.54×), and toy story (7.18×) over the country average.

04

Where do Horticulture fans live in United States?

Horticulture fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Horticulture fans also like?

Beyond Horticulture itself, the audience over-indexes on Led Zeppelin (28.54×), toy story (7.18×), Plant (1.9×), and Crop (2.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Horticulture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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