Horticulture Audience in United States

Horticulture logo

Horticulture has an estimated audience of 13,138,867 people in United States. 56.6% are female, 43.4% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Leopard, Led Zeppelin, toy story, Plant, Crop.

The average Horticulture fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leopard, Led Zeppelin, toy story, with strongest over-indexing on Leopard (87.54× the country average). Demographically, the Horticulture audience skews more female with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Horticulture fans

Demographic split for Horticulture audience in United States
MetricValue
Female56.6%
Male43.4%
Average age43.4
Estimated audience size13,138,867

Audience persona

The typical Horticulture fan in United States is more female, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Leopard.

Top regions in United States

Top regions ranked by reach for Horticulture in United States
RegionReachAffinity
California1,577,4321.09×
Texas1,123,3260.99×
Florida856,1290.96×
New York742,3351.01×
North Carolina461,7031.17×
Georgia457,9591.13×
Illinois448,6081.02×
Pennsylvania444,5861×
Ohio400,6600.99×
Virginia339,0651.06×
Michigan333,2200.97×
Washington297,6701.13×
New Jersey293,7140.88×
Massachusetts293,0951.13×
Tennessee230,9820.88×
Arizona230,2050.86×
Maryland225,4191×
Colorado223,0621.08×
Indiana221,6160.92×
Missouri220,9931.04×
South Carolina193,1680.98×
Louisiana189,1801.12×
Wisconsin181,4580.92×
Alabama176,0970.96×
Oregon173,5331.15×
Minnesota172,8940.92×
Kentucky162,4860.99×
Oklahoma154,9131.06×
Connecticut128,4550.97×
Utah127,2011.08×
Iowa116,9481.08×
Arkansas112,6911.04×
Kansas109,8661.06×
Nevada102,4310.81×
Mississippi99,5640.92×
Idaho70,9761.08×
Nebraska66,1591×
West Virginia64,6101.06×
New Mexico59,4700.9×
Hawaii58,7381.04×
Maine55,1451.17×
New Hampshire49,8170.96×
Washington, District of Columbia45,0311.14×
Rhode Island39,3010.94×
Montana35,2360.97×
Delaware32,6610.9×
South Dakota28,5020.94×
Vermont24,1211.05×
Alaska23,4640.83×
North Dakota23,4570.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horticulture audience
BrandAffinityCategory
Leopard87.54×Pets & Animals
Led Zeppelin28.54×Music & Radio
toy story7.18×Movies & TV
Plant1.9×Home & Garden
Crop2.31×Home & Garden
Garden1.64×Home & Garden
Ornamental plant2.96×Home & Garden
Tree1.86×Home & Garden
Flowering plant2.21×Home & Garden
Lawn1.97×Home & Garden
Botany2.15×Home & Garden
Vegetable1.62×Food & Beverages
Plant nursery2.85×Home & Garden
Livestock1.51×Pets & Animals
Soil2.62×Home & Garden
Yemen3.06×Travel & Leisure
Ethiopia2.88×Travel & Leisure
Gardener2.83×Home & Garden
Park2×Travel & Leisure
Flower garden2.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horticulture audience
TraitClusterScore
DIY MentalityTHRILL1.57
Design AffinityPREMIUM1.47
SustainabilityBALANCE1.46
Urban LifestyleOPEN1.45
CreativityOPEN1.3
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Horticulture
CountryShare
United States19.2%
Japan5.5%
United Kingdom5.5%

See Horticulture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Horticulture have in United States?

Horticulture has an estimated audience of 13,138,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Horticulture fans?

56.6% of Horticulture fans are female, 43.4% are male, with an average age of 43.4 years.

Which brands do Horticulture fans like most?

Horticulture fans show strongest brand affinity for Leopard (87.54×), Led Zeppelin (28.54×), and toy story (7.18×) over the country average.

Where do Horticulture fans live in United States?

Horticulture fans in United States are most concentrated in California (reach 1,577,432), Texas (reach 1,123,326), and Florida (reach 856,129). These three regions account for the largest share of the active audience.

What other brands do Horticulture fans also like?

Beyond Horticulture itself, the audience over-indexes on Led Zeppelin (28.54×), toy story (7.18×), Plant (1.9×), and Crop (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.