A data profile of the people who buy, follow and care about Horticulture in France — modelled from more than twelve digital signal sources. Horticulture has an estimated audience of 2,954,181 people in France.
The average Horticulture fan in France is 46.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Anthropology, Fruit, Nature, with strongest over-indexing on Anthropology (2.82× the country average).
Demographically, the Horticulture audience skews more female with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Horticulture fan in France is more female, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Anthropology.
The key figures that characterise the Horticulture profile in France.
58.2% are female, 41.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 46.1 |
| Estimated audience size | 2,954,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Horticulture audience comes from France.
| Country | Share |
|---|---|
| United States | 19.2% |
| Japan | 5.5% |
| United Kingdom | 5.5% |
Where the Horticulture audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~200K | 1.36× | |
| 02 | Grand Est | ~300K | 1.14× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.14× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.09× | |
| 05 | Occitanie | ~300K | 1.06× | |
| 06 | Centre-Val de Loire | ~100K | 1.03× | |
| 07 | Île-de-France | ~500K | 1.01× | |
| 08 | Auvergne-Rhône-Alpes | ~400K | 1.01× | |
| 09 | Normandy | ~100K | 1.00× | |
| 10 | Brittany | ~100K | 0.99× | |
| 11 | Corsica | ~10K | 0.87× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.84× | |
| 13 | Hauts-de-France | ~200K | 0.81× |
The strongest cross-interests of the Horticulture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herb | Food & Beverages | 3.33× | ||
| 02 | Charity shop | Fashion & Accessoires | 3.31× | ||
| 03 | Postmodernism | Arts & Culture | 3.28× | ||
| 04 | Anthropology | Business & Career | 2.82× | ||
| 05 | Ornamental plant | Home & Garden | 2.79× | ||
| 06 | Zoo | Kids & Family | 2.72× | ||
| 07 | Park | Travel & Leisure | 2.67× | ||
| 08 | Botany | Home & Garden | 2.32× | ||
| 09 | Fruit | Food & Beverages | 2.19× | ||
| 10 | Plant | Home & Garden | 1.98× | ||
| 11 | Hardware store | Home & Garden | 1.93× | ||
| 12 | Vegetable | Food & Beverages | 1.92× | ||
| 13 | Wildlife | Travel & Leisure | 1.83× | ||
| 14 | Castorama | Shopping | 1.80× | ||
| 15 | Lidl | Shopping | 1.67× | ||
| 16 | Nature | Home & Garden | 1.66× | ||
| 17 | Aldi | Shopping | 1.58× | ||
| 18 | Brico Dépôt | Shopping | 1.57× | ||
| 19 | Agriculture | Business & Career | 1.57× | ||
| 20 | Conforama | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.57× | |
| Community Orientation | OPEN | 1.54× | |
| Price Sensitivity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Social Media Usage | JOY | 0.83× | |
| Career Orientation | POWER | 0.83× |
Horticulture has an estimated audience of 2,954,181 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.2% of Horticulture fans are female, 41.8% are male, with an average age of 46.1 years.
Horticulture fans show strongest brand affinity for Anthropology (2.82×), Fruit (2.19×), and Nature (1.66×) over the country average.
Horticulture fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Horticulture itself, the audience over-indexes on Fruit (2.19×), Nature (1.66×), Zoo (2.72×), and Herb (3.33×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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