Anthropology Audience in France
Anthropology has an estimated audience of 7,039,208 people in France. 56.4% are female, 43.6% are male, average age 44.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Postmodernism, Charity shop, Herb, Fruit, Discount stores.
The average Anthropology fan in France is 44.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Postmodernism, Charity shop, Herb, with strongest over-indexing on Postmodernism (6.12× the country average). Demographically, the Anthropology audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Anthropology fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.7 |
| Estimated audience size | 7,039,208 |
Audience persona
The typical Anthropology fan in France is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Postmodernism.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,167,484 | 1.72× |
| Auvergne-Rhône-Alpes | 904,501 | 1.09× |
| Provence-Alpes-Côte d'Azur | 699,255 | 1.34× |
| Occitanie | 660,659 | 1.09× |
| Nouvelle-Aquitaine | 598,773 | 0.97× |
| Grand Est | 584,122 | 1.03× |
| Hauts-de-France | 578,314 | 0.93× |
| Pays de la Loire | 323,455 | 0.83× |
| Brittany | 297,217 | 0.87× |
| Normandy | 286,335 | 0.84× |
| Centre-Val de Loire | 229,218 | 0.87× |
| Bourgogne-Franche-Comté | 206,965 | 0.73× |
| Corsica | 25,067 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postmodernism | 6.12× | Arts & Culture |
| Charity shop | 5.89× | Fashion & Accessoires |
| Herb | 4.26× | Food & Beverages |
| Fruit | 2.34× | Food & Beverages |
| Discount stores | 1.64× | Shopping |
| Do it yourself (DIY) | 1.59× | Home & Garden |
| Nature | 1.57× | Home & Garden |
| Bordeaux | 2.41× | Travel & Leisure |
| Zoo | 2.52× | Kids & Family |
| Conforama | 1.8× | Home & Garden |
| Brico Dépôt | 1.7× | Shopping |
| Ornamental plant | 2.64× | Home & Garden |
| Architecture | 1.61× | Business & Career |
| Industrial design | 2.46× | Business & Career |
| Park | 2.48× | Travel & Leisure |
| Flower | 1.63× | Home & Garden |
| Vegetable | 1.76× | Food & Beverages |
| Electronic funds transfer | 2.1× | Business & Career |
| Plant | 1.56× | Home & Garden |
| Chair | 2.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.85 |
| Spirituality | BALANCE | 1.37 |
| Patriotism | CONSERVATISM | 1.3 |
| Individualism | JOY | 1.26 |
| Extroversion | THRILL | 1.2 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 6.1% |
| United Kingdom | 4.7% |
See Anthropology audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Anthropology have in France?
Anthropology has an estimated audience of 7,039,208 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Anthropology fans?
56.4% of Anthropology fans are female, 43.6% are male, with an average age of 44.7 years.
Which brands do Anthropology fans like most?
Anthropology fans show strongest brand affinity for Postmodernism (6.12×), Charity shop (5.89×), and Herb (4.26×) over the country average.
Where do Anthropology fans live in France?
Anthropology fans in France are most concentrated in Île-de-France (reach 2,167,484), Auvergne-Rhône-Alpes (reach 904,501), and Provence-Alpes-Côte d'Azur (reach 699,255). These three regions account for the largest share of the active audience.
What other brands do Anthropology fans also like?
Beyond Anthropology itself, the audience over-indexes on Charity shop (5.89×), Herb (4.26×), Fruit (2.34×), and Discount stores (1.64×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.