A data profile of the people who buy, follow and care about Bordeaux in France — modelled from more than twelve digital signal sources. Bordeaux has an estimated audience of 7,284,139 people in France.
The average Bordeaux fan in France is 43.9 years old, more female, and lives primarily in Nouvelle-Aquitaine.
The audience is concentrated in Nouvelle-Aquitaine, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Real property, EBay, Volotea, with strongest over-indexing on Real property (2.58× the country average).
Demographically, the Bordeaux audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bordeaux fan in France is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Bordeaux profile in France.
55.3% are female, 44.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 43.9 |
| Estimated audience size | 7,284,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Bordeaux audience comes from France.
| Country | Share |
|---|---|
| France | 59.2% |
| Italy | 4.8% |
| United States | 4.7% |
Where the Bordeaux audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~3M | 4.45× | |
| 02 | Île-de-France | ~1.5M | 1.02× | |
| 03 | Occitanie | ~600K | 0.96× | |
| 04 | Pays de la Loire | ~300K | 0.83× | |
| 05 | Centre-Val de Loire | ~200K | 0.78× | |
| 06 | Auvergne-Rhône-Alpes | ~600K | 0.74× | |
| 07 | Brittany | ~300K | 0.73× | |
| 08 | Provence-Alpes-Côte d'Azur | ~400K | 0.71× | |
| 09 | Grand Est | ~400K | 0.64× | |
| 10 | Normandy | ~200K | 0.62× | |
| 11 | Hauts-de-France | ~400K | 0.58× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.57× | |
| 13 | Corsica | ~20K | 0.42× |
The strongest cross-interests of the Bordeaux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Breaking news | Movies & TV | 2.73× | ||
| 05 | Volotea | Travel & Leisure | 2.68× | ||
| 06 | Western Union | Business & Career | 2.60× | ||
| 07 | Real property | Home & Garden | 2.58× | ||
| 08 | Midi Libre | News | 2.44× | ||
| 09 | Anthropology | Business & Career | 2.41× | ||
| 10 | Electronic funds transfer | Business & Career | 2.25× | ||
| 11 | EBay | Shopping | 2.13× | ||
| 12 | Fnac | Shopping | 1.69× | ||
| 13 | Google Maps | Internet & Social Media | 1.66× | ||
| 14 | Internet & Social Media | 1.65× | |||
| 15 | Innovation | Business & Career | 1.64× | ||
| 16 | Conforama | Home & Garden | 1.63× | ||
| 17 | Indeed.com | Business & Career | 1.62× | ||
| 18 | Kitchen | Home & Garden | 1.61× | ||
| 19 | Energy | Home & Garden | 1.59× | ||
| 20 | CAC 40 | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.81× | |
| Indulgence | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| DIY Mentality | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.89× |
Bordeaux has an estimated audience of 7,284,139 people in France, concentrated in Nouvelle-Aquitaine and Île-de-France.
55.3% of Bordeaux fans are female, 44.7% are male, with an average age of 43.9 years.
Bordeaux fans show strongest brand affinity for Real property (2.58×), EBay (2.13×), and Volotea (2.68×) over the country average.
Bordeaux fans in France are most concentrated in Nouvelle-Aquitaine (reach ~3M), Île-de-France (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bordeaux itself, the audience over-indexes on EBay (2.13×), Volotea (2.68×), Midi Libre (2.44×), and Anthropology (2.41×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bordeaux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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