Bordeaux Audience in France
Bordeaux has an estimated audience of 7,284,139 people in France. 55.3% are female, 44.7% are male, average age 43.9. Top regions: Nouvelle-Aquitaine, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Real property, EBay, Midi Libre, Volotea, Anthropology.
The average Bordeaux fan in France is 43.9 years old, more female, and lives primarily in Nouvelle-Aquitaine. The audience is concentrated in Nouvelle-Aquitaine, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Real property, EBay, Midi Libre, with strongest over-indexing on Real property (2.58× the country average). Demographically, the Bordeaux audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bordeaux fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 43.9 |
| Estimated audience size | 7,284,139 |
Audience persona
The typical Bordeaux fan in France is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Real property.
Bordeaux fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Nouvelle-Aquitaine | ~3M | 4.45× |
| Île-de-France | ~1.5M | 1.02× |
| Auvergne-Rhône-Alpes | ~600K | 0.74× |
| Occitanie | ~600K | 0.96× |
| Provence-Alpes-Côte d'Azur | ~400K | 0.71× |
| Grand Est | ~400K | 0.64× |
| Hauts-de-France | ~400K | 0.58× |
| Pays de la Loire | ~300K | 0.83× |
| Brittany | ~300K | 0.73× |
| Normandy | ~200K | 0.62× |
| Centre-Val de Loire | ~200K | 0.78× |
| Bourgogne-Franche-Comté | ~200K | 0.57× |
| Corsica | ~20K | 0.42× |
Top brand affinities of Bordeaux fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.58× | Home & Garden |
| EBay | 2.13× | Shopping |
| Midi Libre | 2.44× | News |
| Volotea | 2.68× | Travel & Leisure |
| Anthropology | 2.41× | Business & Career |
| Breaking news | 2.73× | Movies & TV |
| Electronic funds transfer | 2.25× | Business & Career |
| Conforama | 1.63× | Home & Garden |
| Fnac | 1.69× | Shopping |
| 1.65× | Internet & Social Media | |
| Google Maps | 1.66× | Internet & Social Media |
| Western Union | 2.6× | Business & Career |
| Permanent residency | 3× | Business & Career |
| Indeed.com | 1.62× | Business & Career |
| Innovation | 1.64× | Business & Career |
| Kitchen | 1.61× | Home & Garden |
| Energy | 1.59× | Home & Garden |
| CAC 40 | 1.59× | Business & Career |
| Tinder | 3× | Internet & Social Media |
| Kitchen garden | 3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3 |
| Community Orientation | OPEN | 1.81 |
| Indulgence | JOY | 1.67 |
| Mindfulness | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.39 |
| Individualism | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 59.2% |
| Italy | 4.8% |
| United States | 4.7% |
See Bordeaux audiences in other countries
More City audiences in France
- Paris (17,040,200)
- City of London (10,261,433)
- Como (6,909,632)
- Lyon (6,598,184)
- Marseille (6,589,678)
Frequently asked questions
How many fans does Bordeaux have in France?
Bordeaux has an estimated audience of 7,284,139 people in France, concentrated in Nouvelle-Aquitaine and Île-de-France.
What is the gender split and age of Bordeaux fans?
55.3% of Bordeaux fans are female, 44.7% are male, with an average age of 43.9 years.
Which brands do Bordeaux fans like most?
Bordeaux fans show strongest brand affinity for Real property (2.58×), EBay (2.13×), and Midi Libre (2.44×) over the country average.
Where do Bordeaux fans live in France?
Bordeaux fans in France are most concentrated in Nouvelle-Aquitaine (reach ~3M), Île-de-France (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Bordeaux fans also like?
Beyond Bordeaux itself, the audience over-indexes on EBay (2.13×), Midi Libre (2.44×), Volotea (2.68×), and Anthropology (2.41×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Bordeaux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.