Rascasse Audience Intelligence

Bordeaux Audience in United States

A data profile of the people who buy, follow and care about Bordeaux in United States — modelled from more than twelve digital signal sources. Bordeaux has an estimated audience of 572,997 people in United States.

#429among City in United States#3434among POI in United States#2668in Travel & Leisure

The average Bordeaux fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Umbro, Kelly Osbourne, French wine, with strongest over-indexing on Umbro (277.45× the country average).

Demographically, the Bordeaux audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bordeaux fan in United States is balanced, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Umbro.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bordeaux profile in United States.

Audience size
573K
in United States
Gender
54.5%♀
45.5% male
Age
44.5
average years
Country rank
#33762
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bordeaux fans

54.5% are female, 45.5% are male, average age 44.5.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Bordeaux audience in United States
MetricValue
Female54.5%
Male45.5%
Average age44.5
Estimated audience size572,997
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Bordeaux audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Bordeaux audience comes from United States.

Worldwide audience distribution share by country for Bordeaux
CountryShare
France59.2%
Italy4.8%
United States4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bordeaux audience in United States is strongest.

Fig. 05

Top regions by affinity

Bordeaux fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.31×
02New York~50K1.66×
03Massachusetts~20K1.49×
04Washington~20K1.47×
05Tennessee~20K1.42×
06California~90K1.41×
07Vermont~1K1.26×
08Colorado~10K1.25×
09Oregon~8K1.22×
10New Jersey~20K1.21×
11Virginia~20K1.19×
12Connecticut~7K1.18×
13Maine~2K1.11×
14Florida~40K1.10×
15Illinois~20K1.09×
16Hawaii~3K1.09×
17Arizona~10K1.05×
18North Carolina~20K1.03×
19Rhode Island~2K1.03×
20Maryland~10K1.01×
21Georgia~20K0.99×
22New Hampshire~2K0.99×
23Nevada~5K0.98×
24Minnesota~8K0.97×
25Montana~2K0.95×
26Texas~50K0.93×
27Utah~5K0.93×
28Alaska~1K0.91×
29Pennsylvania~20K0.90×
30Idaho~3K0.89×
31Michigan~10K0.88×
32South Carolina~7K0.87×
33Delaware~1K0.86×
34Nebraska~2K0.83×
35Louisiana~6K0.82×
36Arkansas~4K0.82×
37Missouri~7K0.81×
38Wisconsin~7K0.81×
39Kansas~4K0.80×
40Ohio~10K0.78×
41Indiana~8K0.78×
42Alabama~6K0.78×
43New Mexico~2K0.78×
44Iowa~4K0.77×
45Kentucky~5K0.76×
46Oklahoma~5K0.76×
47South Dakota~1K0.76×
48North Dakota<1K0.73×
49Mississippi~3K0.67×
50West Virginia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Bordeaux, United States
0.67×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bordeaux audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bordeaux audience
#·InterestCategoryAffinity×
01UmbroSports277.45×
02MarbellaTravel & Leisure28.01×
03Burgundy wineFood & Beverages23.53×
04Bordeaux wineFood & Beverages20.59×
05RieslingFood & Beverages20.00×
06French wineFood & Beverages19.16×
07FrankfurtTravel & Leisure15.02×
08LufthansaTravel & Leisure13.30×
09Kelly OsbourneMusic & Radio8.56×
10Christoph WaltzMovies & TV8.06×
11Total Wine & MoreFood & Beverages5.51×
12Gina CaranoMovies & TV5.12×
13Sustainable energyHome & Garden3.48×
14Renewable energyBusiness & Career3.00×
15FedExBusiness & Career2.89×
16InnovationBusiness & Career2.54×
17Mortgage loansBusiness & Career2.04×
18AirbnbTravel & Leisure1.70×
19PinterestInternet & Social Media1.63×
20FIFA World CupSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bordeaux audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bordeaux audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.07×
Quality AwarenessPREMIUM1.63×
TravellingTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bordeaux audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.84×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bordeaux have in United States?

Bordeaux has an estimated audience of 572,997 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bordeaux fans?

54.5% of Bordeaux fans are female, 45.5% are male, with an average age of 44.5 years.

03

Which brands do Bordeaux fans like most?

Bordeaux fans show strongest brand affinity for Umbro (277.45×), Kelly Osbourne (8.56×), and French wine (19.16×) over the country average.

04

Where do Bordeaux fans live in United States?

Bordeaux fans in United States are most concentrated in California (reach ~90K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bordeaux fans also like?

Beyond Bordeaux itself, the audience over-indexes on Kelly Osbourne (8.56×), French wine (19.16×), Lufthansa (13.3×), and Bordeaux wine (20.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bordeaux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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