Bordeaux Audience in United States
Bordeaux has an estimated audience of 572,997 people in United States. 54.5% are female, 45.5% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Nuts (film), Ken Burns, Governor of Michigan, Elsword.
The average Bordeaux fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Nuts (film), Ken Burns, with strongest over-indexing on Lulu 黃路梓茵 (9.12× the country average). Demographically, the Bordeaux audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bordeaux fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.5 |
| Estimated audience size | 572,997 |
Audience persona
The typical Bordeaux fan in United States is balanced, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 95,164 | 1.51× |
| New York | 56,412 | 1.76× |
| Texas | 48,918 | 0.99× |
| Florida | 45,233 | 1.17× |
| Illinois | 22,045 | 1.15× |
| North Carolina | 18,187 | 1.05× |
| Georgia | 18,183 | 1.03× |
| Massachusetts | 17,953 | 1.59× |
| New Jersey | 17,904 | 1.23× |
| Pennsylvania | 17,742 | 0.92× |
| Virginia | 17,428 | 1.25× |
| Washington | 17,117 | 1.49× |
| Michigan | 13,988 | 0.93× |
| Ohio | 13,764 | 0.78× |
| Arizona | 13,399 | 1.15× |
| Tennessee | 13,295 | 1.16× |
| Colorado | 11,610 | 1.29× |
| Maryland | 10,040 | 1.02× |
| Minnesota | 8,372 | 1.02× |
| Oregon | 8,259 | 1.26× |
| Indiana | 8,134 | 0.78× |
| South Carolina | 7,421 | 0.86× |
| Missouri | 7,382 | 0.8× |
| Connecticut | 6,908 | 1.2× |
| Wisconsin | 6,876 | 0.8× |
| Alabama | 6,115 | 0.76× |
| Louisiana | 5,763 | 0.78× |
| Nevada | 5,671 | 1.02× |
| Kentucky | 5,230 | 0.73× |
| Utah | 4,666 | 0.91× |
| Oklahoma | 4,491 | 0.71× |
| Washington, District of Columbia | 4,250 | 2.47× |
| Arkansas | 3,619 | 0.77× |
| Iowa | 3,468 | 0.73× |
| Kansas | 3,457 | 0.77× |
| Mississippi | 2,781 | 0.59× |
| Hawaii | 2,612 | 1.06× |
| Idaho | 2,393 | 0.83× |
| Maine | 2,279 | 1.11× |
| Nebraska | 2,262 | 0.79× |
| New Hampshire | 2,122 | 0.94× |
| New Mexico | 2,076 | 0.72× |
| Rhode Island | 1,818 | 1× |
| Montana | 1,443 | 0.91× |
| West Virginia | 1,402 | 0.53× |
| Delaware | 1,266 | 0.8× |
| Vermont | 1,189 | 1.18× |
| Alaska | 1,026 | 0.84× |
| South Dakota | 791 | 0.6× |
| North Dakota | 705 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 9.12× | Movies & TV |
| Nuts (film) | 16.81× | Movies & TV |
| Ken Burns | 20.74× | Movies & TV |
| Governor of Michigan | 10.95× | Politics & Society |
| Elsword | 24× | Games |
| Wok | 9.49× | Food & Beverages |
| Voter registration | 6.7× | Politics & Society |
| headspace | 12.04× | Health |
| Electrolyte | 5.82× | Health |
| El Paso County, Colorado | 15.48× | Travel & Leisure |
| Goop | 6.39× | Internet & Social Media |
| Hibachi | 9.38× | Food & Beverages |
| MeatEater | 8.34× | Movies & TV |
| Cherish (group) | 11.44× | Music & Radio |
| Google Home | 6.78× | Technology & Electronics |
| Gippy Grewal | 18.89× | Movies & TV |
| Pantsuit | 10.31× | Fashion & Accessoires |
| Fairy godmother | 6.95× | Literature |
| Israel | 1.95× | Travel & Leisure |
| Grace Slick | 7.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.09 |
| Design Affinity | PREMIUM | 1.88 |
| Travelling | THRILL | 1.86 |
| Quality Awareness | PREMIUM | 1.65 |
| Luxury Orientation | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 59.3% |
| Italy | 4.8% |
| United States | 4.7% |
See Bordeaux audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Bordeaux have in United States?
Bordeaux has an estimated audience of 572,997 people in United States, concentrated in California and New York.
What is the gender split and age of Bordeaux fans?
54.5% of Bordeaux fans are female, 45.5% are male, with an average age of 44.5 years.
Which brands do Bordeaux fans like most?
Bordeaux fans show strongest brand affinity for Lulu 黃路梓茵 (9.12×), Nuts (film) (16.81×), and Ken Burns (20.74×) over the country average.
Where do Bordeaux fans live in United States?
Bordeaux fans in United States are most concentrated in California (reach 95,164), New York (reach 56,412), and Texas (reach 48,918). These three regions account for the largest share of the active audience.
What other brands do Bordeaux fans also like?
Beyond Bordeaux itself, the audience over-indexes on Nuts (film) (16.81×), Ken Burns (20.74×), Governor of Michigan (10.95×), and Elsword (24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bordeaux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.