Frankfurt Audience in United States

Frankfurt logo

Frankfurt has an estimated audience of 1,485,746 people in United States. 37.2% are female, 62.8% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Mainfest, Concept car, Nantes, Frankfurt Airport, Cologne Bonn Airport.

The average Frankfurt fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mainfest, Concept car, Nantes, with strongest over-indexing on Mainfest (174.54× the country average). Demographically, the Frankfurt audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Frankfurt fans

Demographic split for Frankfurt audience in United States
MetricValue
Female37.2%
Male62.8%
Average age42.9
Estimated audience size1,485,746

Audience persona

The typical Frankfurt fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Mainfest.

Top regions in United States

Top regions ranked by reach for Frankfurt in United States
RegionReachAffinity
California237,0151.45×
Texas168,1601.32×
Florida127,6581.27×
New York126,6791.53×
Illinois54,5851.1×
North Carolina54,2341.21×
Georgia52,2401.14×
Virginia50,6661.4×
New Jersey48,4061.28×
Washington48,3931.62×
Pennsylvania44,8580.9×
Michigan39,1621.01×
Massachusetts38,1831.3×
Ohio35,2810.77×
Arizona32,7501.08×
Colorado31,1371.33×
Maryland30,3031.19×
Tennessee22,8630.77×
Minnesota22,0981.04×
Missouri21,6800.91×
Oregon21,0971.24×
Indiana19,9590.74×
Wisconsin18,8380.84×
South Carolina17,8780.8×
Alabama16,1940.78×
Nevada15,5801.08×
Connecticut15,2871.03×
Kentucky15,2690.82×
Louisiana13,5460.71×
Oklahoma12,0970.73×
Utah11,9940.9×
Washington, District of Columbia11,2642.52×
Kansas9,7070.83×
Iowa9,0660.74×
Arkansas8,2860.68×
Mississippi6,9840.57×
Hawaii6,6531.04×
Alaska6,2631.97×
Idaho6,2560.84×
New Mexico5,6430.76×
Nebraska5,4370.73×
New Hampshire4,7710.81×
Rhode Island4,2780.9×
Maine4,1690.78×
West Virginia3,5030.51×
Delaware3,1290.76×
Montana2,9730.72×
South Dakota1,9740.57×
Vermont1,8940.73×
North Dakota1,8610.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frankfurt audience
BrandAffinityCategory
Mainfest174.54×Travel & Leisure
Concept car36.56×Cars & Mobility
Nantes64.88×Travel & Leisure
Frankfurt Airport125.09×Travel & Leisure
Cologne Bonn Airport164.5×Travel & Leisure
Oversea-Chinese Banking Corporation186.95×Business & Career
Römer126.08×Travel & Leisure
Belgium19.99×Travel & Leisure
Royal Jordanian50.51×Travel & Leisure
Motek35.89×Business & Career
Montpellier80.56×Travel & Leisure
Final Destination3.65×Movies & TV
Germany7.18×Travel & Leisure
HE/RO12.68×Music & Radio
Seville19.9×Travel & Leisure
Marbella28.57×Travel & Leisure
Rome6.97×Travel & Leisure
Toulouse41.62×Travel & Leisure
Munich9.2×Travel & Leisure
Google Docs2.6×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frankfurt audience
TraitClusterScore
PatriotismCONSERVATISM3.22
Risk AppetiteTHRILL2.06
TravellingTHRILL1.96
Early Adopter MentalityPOWER1.83
Luxury OrientationPREMIUM1.72
Design AffinityPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Frankfurt
CountryShare
Germany40.1%
United States8.0%
United Kingdom3.2%

See Frankfurt audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Frankfurt have in United States?

Frankfurt has an estimated audience of 1,485,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Frankfurt fans?

37.2% of Frankfurt fans are female, 62.8% are male, with an average age of 42.9 years.

Which brands do Frankfurt fans like most?

Frankfurt fans show strongest brand affinity for Mainfest (174.54×), Concept car (36.56×), and Nantes (64.88×) over the country average.

Where do Frankfurt fans live in United States?

Frankfurt fans in United States are most concentrated in California (reach 237,015), Texas (reach 168,160), and Florida (reach 127,658). These three regions account for the largest share of the active audience.

What other brands do Frankfurt fans also like?

Beyond Frankfurt itself, the audience over-indexes on Concept car (36.56×), Nantes (64.88×), Frankfurt Airport (125.09×), and Cologne Bonn Airport (164.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankfurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.