Rascasse Audience Intelligence

Frankfurt Audience in United States

A data profile of the people who buy, follow and care about Frankfurt in United States — modelled from more than twelve digital signal sources. Frankfurt has an estimated audience of 1,485,746 people in United States.

#258among City in United States#1488among POI in United States#1365in Travel & Leisure

The average Frankfurt fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mainfest, Concept car, Nantes, with strongest over-indexing on Mainfest (174.54× the country average).

Demographically, the Frankfurt audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frankfurt fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Mainfest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankfurt profile in United States.

Audience size
1.5M
in United States
Gender
37.2%♀
62.8% male
Age
42.9
average years
Country rank
#17893
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankfurt fans

37.2% are female, 62.8% are male, average age 42.9.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Frankfurt audience in United States
MetricValue
Female37.2%
Male62.8%
Average age42.9
Estimated audience size1,485,746
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Frankfurt audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Frankfurt audience comes from United States.

Worldwide audience distribution share by country for Frankfurt
CountryShare
Germany41.2%
United States8.3%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankfurt audience in United States is strongest.

Fig. 05

Top regions by affinity

Frankfurt fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.41×
02Alaska~6K1.82×
03Washington~50K1.60×
04California~200K1.44×
05New York~100K1.44×
06Virginia~50K1.39×
07Florida~100K1.36×
08Massachusetts~40K1.34×
09Colorado~30K1.30×
10New Jersey~50K1.27×
11Texas~200K1.23×
12Maryland~30K1.18×
13Illinois~60K1.17×
14North Carolina~50K1.16×
15Oregon~20K1.16×
16Georgia~50K1.13×
17Nevada~10K1.04×
18Hawaii~7K1.02×
19Connecticut~20K1.01×
20Arizona~30K0.99×
21Michigan~40K0.97×
22Minnesota~20K0.97×
23Utah~10K0.96×
24Pennsylvania~50K0.94×
25Rhode Island~4K0.93×
26New Hampshire~5K0.90×
27Missouri~20K0.88×
28Kansas~10K0.87×
29Idaho~6K0.87×
30Kentucky~20K0.85×
31Delaware~3K0.84×
32Vermont~2K0.84×
33Wisconsin~20K0.83×
34South Carolina~20K0.82×
35Maine~4K0.82×
36New Mexico~6K0.81×
37Montana~3K0.81×
38Nebraska~6K0.78×
39Alabama~20K0.76×
40North Dakota~2K0.76×
41Tennessee~20K0.75×
42Oklahoma~10K0.75×
43Iowa~9K0.75×
44Ohio~30K0.74×
45Indiana~20K0.74×
46Louisiana~10K0.73×
47Arkansas~9K0.73×
48South Dakota~3K0.73×
49Mississippi~8K0.64×
50West Virginia~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Frankfurt, United States
0.64×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankfurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankfurt audience
#·InterestCategoryAffinity×
01Oversea-Chinese Banking CorporationBusiness & Career186.95×
02MainfestTravel & Leisure174.54×
03Cologne Bonn AirportTravel & Leisure164.50×
04RömerTravel & Leisure126.08×
05Frankfurt AirportTravel & Leisure125.09×
06MontpellierTravel & Leisure80.56×
07Goethe University FrankfurtBusiness & Career65.46×
08NantesTravel & Leisure64.88×
09Royal JordanianTravel & Leisure50.51×
10ToulouseTravel & Leisure41.62×
11Concept carCars & Mobility36.56×
12MotekBusiness & Career35.89×
13MarbellaTravel & Leisure28.57×
14BelgiumTravel & Leisure19.99×
15SevilleTravel & Leisure19.90×
16HE/ROMusic & Radio12.68×
17MunichTravel & Leisure9.20×
18GermanyTravel & Leisure7.18×
19RomeTravel & Leisure6.97×
20Google DocsInternet & Social Media2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankfurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankfurt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.60×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankfurt audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Healthy LifestyleBALANCE1.06×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankfurt have in United States?

Frankfurt has an estimated audience of 1,485,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frankfurt fans?

37.2% of Frankfurt fans are female, 62.8% are male, with an average age of 42.9 years.

03

Which brands do Frankfurt fans like most?

Frankfurt fans show strongest brand affinity for Mainfest (174.54×), Concept car (36.56×), and Nantes (64.88×) over the country average.

04

Where do Frankfurt fans live in United States?

Frankfurt fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Frankfurt fans also like?

Beyond Frankfurt itself, the audience over-indexes on Concept car (36.56×), Nantes (64.88×), Frankfurt Airport (125.09×), and Cologne Bonn Airport (164.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frankfurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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