Nantes Audience in United States

Nantes has an estimated audience of 793,094 people in United States. 58.6% are female, 41.4% are male, average age 43.3. Top regions: California, New York, Florida. Top brand affinities: Marbella, Capital One, Frankfurt Airport, CarGurus, Alicante.

The average Nantes fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Marbella, Capital One, Frankfurt Airport, with strongest over-indexing on Marbella (141.93× the country average). Demographically, the Nantes audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Nantes fans

Demographic split for Nantes audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.3
Estimated audience size793,094

Audience persona

The typical Nantes fan in United States is more female, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for Marbella.

Top regions in United States

Top regions ranked by reach for Nantes in United States
RegionReachAffinity
California122,0191.4×
New York83,1441.88×
Florida58,3161.09×
Texas56,6110.83×
Massachusetts30,2501.94×
Illinois30,1231.14×
Washington29,4351.85×
Virginia27,0541.4×
Pennsylvania26,9651.01×
North Carolina23,3480.98×
Georgia23,1590.95×
New Jersey22,9451.14×
Ohio20,4300.84×
Michigan16,0940.78×
Maryland16,0701.18×
Colorado14,9121.19×
Arizona13,6210.84×
Oregon13,2881.46×
Minnesota11,7551.03×
Tennessee11,7420.74×
Indiana11,2990.78×
Wisconsin10,6350.89×
Connecticut10,2171.28×
Missouri9,4380.74×
South Carolina9,2040.77×
Louisiana8,5720.84×
Washington, District of Columbia8,3893.52×
Utah6,9600.98×
Kentucky6,7020.67×
Alabama6,3570.57×
Nevada5,7980.76×
Iowa4,8800.75×
Oklahoma4,6990.53×
Kansas4,1240.66×
Maine3,7051.3×
Arkansas3,3420.51×
Idaho3,2860.83×
New Hampshire3,2521.04×
Hawaii3,1970.94×
New Mexico3,1160.78×
Mississippi2,7430.42×
Rhode Island2,7291.08×
Nebraska2,4540.62×
Vermont2,1771.56×
Montana1,8580.84×
Delaware1,6140.74×
West Virginia1,5530.42×
Alaska1,3560.8×
South Dakota1,1110.61×
North Dakota8660.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nantes audience
BrandAffinityCategory
Marbella141.93×Travel & Leisure
Capital One10.73×Business & Career
Frankfurt Airport235.54×Travel & Leisure
CarGurus15.46×Cars & Mobility
Alicante155.31×Travel & Leisure
Frankfurt59.43×Travel & Leisure
Blake Lively21.5×Movies & TV
Indeed.com8.56×Business & Career
Google Maps8.08×Internet & Social Media
Beetlejuice9.92×Movies & TV
Cannes73.13×Travel & Leisure
Bruce Willis14.58×Movies & TV
Circle K13.67×Shopping
Star Alliance61.45×Travel & Leisure
DeviantArt12.98×Internet & Social Media
Khan Academy14.98×Business & Career
AccuWeather10.81×Home & Garden
Bryce Dallas Howard17.79×Movies & TV
Reykjavík41.09×Travel & Leisure
Matthew McConaughey13.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nantes audience
TraitClusterScore
ExtroversionTHRILL1.81
IndulgenceJOY1.54
TravellingTHRILL1.35
LGBTQ+ IdentityOPEN1.29
Pet OwnershipJOY1.2
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Nantes
CountryShare
France56.0%
United States13.8%
Brazil2.5%

See Nantes audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Nantes have in United States?

Nantes has an estimated audience of 793,094 people in United States, concentrated in California and New York.

What is the gender split and age of Nantes fans?

58.6% of Nantes fans are female, 41.4% are male, with an average age of 43.3 years.

Which brands do Nantes fans like most?

Nantes fans show strongest brand affinity for Marbella (141.93×), Capital One (10.73×), and Frankfurt Airport (235.54×) over the country average.

Where do Nantes fans live in United States?

Nantes fans in United States are most concentrated in California (reach 122,019), New York (reach 83,144), and Florida (reach 58,316). These three regions account for the largest share of the active audience.

What other brands do Nantes fans also like?

Beyond Nantes itself, the audience over-indexes on Capital One (10.73×), Frankfurt Airport (235.54×), CarGurus (15.46×), and Alicante (155.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nantes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.