Rascasse Audience Intelligence

Hamburg Audience in United States

A data profile of the people who buy, follow and care about Hamburg in United States — modelled from more than twelve digital signal sources. Hamburg has an estimated audience of 411,752 people in United States.

#523among City in United States#4507among POI in United States#3364in Travel & Leisure

The average Hamburg fan in United States is 42.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, California.

Top brand affinities include Animal Crossing: City Folk, Petróleo, Design Hotels, with strongest over-indexing on Animal Crossing: City Folk (110.96× the country average).

Demographically, the Hamburg audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamburg fan in United States is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Animal Crossing: City Folk.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburg profile in United States.

Audience size
412K
in United States
Gender
53.2%♀
46.8% male
Age
42.0
average years
Country rank
#40945
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamburg fans

53.2% are female, 46.8% are male, average age 42.0.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Hamburg audience in United States
MetricValue
Female53.2%
Male46.8%
Average age42.0
Estimated audience size411,752
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Hamburg audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Hamburg audience comes from United States.

Worldwide audience distribution share by country for Hamburg
CountryShare
Germany54.9%
United States4.5%
Austria3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburg audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamburg fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~50K3.68×
02New York~60K2.52×
03New Jersey~20K2.30×
04Arkansas~7K2.07×
05Washington, District of Columbia~2K1.82×
06Iowa~6K1.72×
07Kentucky~7K1.38×
08Minnesota~8K1.36×
09Nebraska~3K1.27×
10Massachusetts~9K1.07×
11Missouri~7K1.07×
12Virginia~10K1.06×
13Washington~9K1.05×
14Vermont<1K1.05×
15Maine~2K1.04×
16Wisconsin~6K1.02×
17California~50K1.01×
18Oregon~4K0.94×
19Illinois~10K0.93×
20Connecticut~4K0.93×
21New Hampshire~1K0.92×
22Alaska<1K0.89×
23Maryland~6K0.88×
24Rhode Island~1K0.88×
25Colorado~6K0.86×
26Utah~3K0.85×
27Florida~20K0.84×
28Hawaii~1K0.84×
29Louisiana~4K0.83×
30Delaware<1K0.81×
31Michigan~8K0.78×
32Indiana~6K0.78×
33Montana<1K0.78×
34South Dakota<1K0.78×
35Georgia~10K0.77×
36Kansas~2K0.76×
37Texas~30K0.75×
38North Carolina~9K0.75×
39South Carolina~5K0.75×
40North Dakota<1K0.75×
41Idaho~2K0.74×
42Nevada~3K0.73×
43Ohio~9K0.70×
44Arizona~6K0.70×
45West Virginia~1K0.70×
46Tennessee~6K0.69×
47Mississippi~2K0.67×
48New Mexico~1K0.67×
49Alabama~4K0.64×
50Oklahoma~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Hamburg, United States
0.64×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburg audience
#·InterestCategoryAffinity×
01Animal Crossing: City FolkGames110.96×
02Design HotelsTravel & Leisure98.57×
03Schleswig-HolsteinTravel & Leisure80.40×
04ManningsShopping50.64×
05NantesTravel & Leisure35.51×
06Gravity (company)Business & Career22.93×
07MainfestTravel & Leisure16.80×
08FrankfurtTravel & Leisure16.80×
09PetróleoCars & Mobility14.35×
10RousesShopping13.87×
11SpraygroundFashion & Accessoires13.43×
12Body modificationBeauty & Wellness4.73×
13ConsciousnessHealth4.20×
14SpiritualityHealth4.14×
15InventionBusiness & Career4.09×
16RealityPolitics & Society3.47×
17TeacherBusiness & Career3.41×
18Social networking serviceTechnology & Electronics3.18×
19MeditationHealth3.18×
20BrainHealth3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburg audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM12.18×
SpiritualityBALANCE2.72×
ExtroversionTHRILL2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburg audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.01×
Risk AppetiteTHRILL1.01×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamburg have in United States?

Hamburg has an estimated audience of 411,752 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Hamburg fans?

53.2% of Hamburg fans are female, 46.8% are male, with an average age of 42.0 years.

03

Which brands do Hamburg fans like most?

Hamburg fans show strongest brand affinity for Animal Crossing: City Folk (110.96×), Petróleo (14.35×), and Design Hotels (98.57×) over the country average.

04

Where do Hamburg fans live in United States?

Hamburg fans in United States are most concentrated in New York (reach ~60K), Pennsylvania (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburg fans also like?

Beyond Hamburg itself, the audience over-indexes on Petróleo (14.35×), Design Hotels (98.57×), Nantes (35.51×), and Mainfest (16.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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