Rouses Audience in United States
Rouses has an estimated audience of 2,258,068 people in United States. 65.1% are female, 34.9% are male, average age 39.8. Top regions: Louisiana, Mississippi, Alabama. Top brand affinities: Saint-James, Vons, Los Angeles FC, Daniel Humm, Winn-Dixie.
The average Rouses fan in United States is 39.8 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Mississippi, Alabama. Top brand affinities include Saint-James, Vons, Los Angeles FC, with strongest over-indexing on Saint-James (287.69× the country average). Demographically, the Rouses audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Rouses fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.8 |
| Estimated audience size | 2,258,068 |
Audience persona
The typical Rouses fan in United States is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Saint-James.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 1,029,207 | 35.34× |
| Mississippi | 131,914 | 7.09× |
| Alabama | 123,364 | 3.91× |
| Texas | 40,972 | 0.21× |
| Florida | 24,140 | 0.16× |
| California | 22,028 | 0.09× |
| New York | 11,815 | 0.09× |
| Georgia | 11,151 | 0.16× |
| North Carolina | 8,236 | 0.12× |
| Illinois | 7,768 | 0.1× |
| Tennessee | 6,976 | 0.15× |
| Pennsylvania | 6,798 | 0.09× |
| Virginia | 6,410 | 0.12× |
| Ohio | 5,364 | 0.08× |
| Michigan | 4,433 | 0.08× |
| Washington | 4,303 | 0.09× |
| New Jersey | 4,296 | 0.07× |
| Massachusetts | 4,036 | 0.09× |
| Missouri | 3,962 | 0.11× |
| Colorado | 3,596 | 0.1× |
| Arizona | 3,542 | 0.08× |
| Indiana | 3,346 | 0.08× |
| Maryland | 3,322 | 0.09× |
| South Carolina | 3,266 | 0.1× |
| Arkansas | 3,057 | 0.16× |
| Wisconsin | 2,982 | 0.09× |
| Minnesota | 2,803 | 0.09× |
| Kentucky | 2,800 | 0.1× |
| Oklahoma | 2,568 | 0.1× |
| Oregon | 2,428 | 0.09× |
| Iowa | 1,824 | 0.1× |
| Kansas | 1,757 | 0.1× |
| Connecticut | 1,741 | 0.08× |
| Nevada | 1,514 | 0.07× |
| Utah | 1,489 | 0.07× |
| Nebraska | 1,039 | 0.09× |
| Washington, District of Columbia | 989 | 0.15× |
| Idaho | 862 | 0.08× |
| New Mexico | 790 | 0.07× |
| Maine | 718 | 0.09× |
| West Virginia | 710 | 0.07× |
| Hawaii | 680 | 0.07× |
| New Hampshire | 677 | 0.08× |
| Montana | 653 | 0.1× |
| Rhode Island | 561 | 0.08× |
| Delaware | 441 | 0.07× |
| Alaska | 425 | 0.09× |
| Vermont | 421 | 0.11× |
| North Dakota | 365 | 0.08× |
| South Dakota | 357 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saint-James | 287.69× | Fashion & Accessoires |
| Vons | 20.1× | Shopping |
| Los Angeles FC | 30.82× | Sports |
| Daniel Humm | 141.88× | Food & Beverages |
| Winn-Dixie | 15.14× | Shopping |
| Paul Hollywood | 43.21× | Food & Beverages |
| Wholly Guacamole | 78.42× | Food & Beverages |
| Wright Brand Bacon | 164.87× | Food & Beverages |
| Tomateros de Culiacán | 65.98× | Sports |
| Biscuitville | 26.25× | Food & Beverages |
| Pierre Gagnaire | 180.31× | Food & Beverages |
| David Lebovitz | 118.72× | Literature |
| René Redzepi | 76.64× | Food & Beverages |
| Albertsons | 7.46× | Shopping |
| Alain Passard | 189.51× | Food & Beverages |
| Ralphs | 8.75× | Shopping |
| Alinea (restaurant) | 80.92× | Food & Beverages |
| Harris Teeter | 6.79× | Shopping |
| Save-A-Lot | 10.93× | Food & Beverages |
| Famous Dave's | 47.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.48 |
| Indulgence | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.35 |
| Spirituality | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.4% |
| Japan | 1.7% |
| United Kingdom | 1.5% |
See Rouses audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Rouses have in United States?
Rouses has an estimated audience of 2,258,068 people in United States, concentrated in Louisiana and Mississippi.
What is the gender split and age of Rouses fans?
65.1% of Rouses fans are female, 34.9% are male, with an average age of 39.8 years.
Which brands do Rouses fans like most?
Rouses fans show strongest brand affinity for Saint-James (287.69×), Vons (20.1×), and Los Angeles FC (30.82×) over the country average.
Where do Rouses fans live in United States?
Rouses fans in United States are most concentrated in Louisiana (reach 1,029,207), Mississippi (reach 131,914), and Alabama (reach 123,364). These three regions account for the largest share of the active audience.
What other brands do Rouses fans also like?
Beyond Rouses itself, the audience over-indexes on Vons (20.1×), Los Angeles FC (30.82×), Daniel Humm (141.88×), and Winn-Dixie (15.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.