Rascasse Audience Intelligence

Rouses Target Market in United States

A data profile of the people who buy, follow and care about Rouses in United States — modelled from more than twelve digital signal sources. Rouses has an estimated audience of 2,312,306 people in United States.

#1281among Brand in United States#235in Shopping

The average Rouses fan in United States is 39.8 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Mississippi, Alabama.

Top brand affinities include Saint-James, Famous Dave's, Vons, with strongest over-indexing on Saint-James (287.69× the country average).

Demographically, the Rouses audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rouses fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Saint-James.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rouses profile in United States.

Audience size
2.3M
in United States
Gender
65.1%♀
34.9% male
Age
39.8
average years
Country rank
#12680
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rouses

65.1% are female, 34.9% are male, average age 39.8.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Rouses audience in United States
MetricValue
Female65.1%
Male34.9%
Average age39.8
Estimated audience size2,312,306
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Rouses audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3921%
40-4925%
50+19%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Rouses audience comes from United States.

Worldwide audience distribution share by country for Rouses
CountryShare
United States84.5%
Japan1.7%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rouses audience in United States is strongest.

Fig. 05

Top regions by affinity

Rouses customers by region in United States
#RegionReachAffinity×
01Louisiana~1M35.58×
02Mississippi~100K7.43×
03Alabama~100K4.22×
04Wyoming~2K0.50×
05Alaska~2K0.42×
06South Dakota~2K0.39×
07North Dakota~2K0.39×
08Vermont~2K0.39×
09Delaware~2K0.33×
10Rhode Island~2K0.31×
11West Virginia~3K0.29×
12Montana~2K0.29×
13Hawaii~3K0.28×
14New Hampshire~2K0.28×
15Maine~2K0.27×
16Idaho~3K0.26×
17New Mexico~3K0.24×
18Nebraska~2K0.22×
19Arkansas~4K0.20×
20Iowa~3K0.18×
21Kansas~3K0.18×
22Texas~30K0.17×
23Utah~3K0.17×
24Kentucky~4K0.16×
25Oklahoma~4K0.16×
26Connecticut~4K0.16×
27Nevada~4K0.16×
28Georgia~10K0.15×
29Tennessee~7K0.15×
30Oregon~4K0.15×
31Florida~20K0.14×
32Missouri~5K0.14×
33South Carolina~5K0.14×
34Wisconsin~4K0.13×
35Minnesota~4K0.13×
36North Carolina~8K0.12×
37Virginia~7K0.12×
38Indiana~5K0.12×
39Maryland~5K0.12×
40Colorado~4K0.12×
41Arizona~5K0.11×
42Washington~5K0.11×
43Massachusetts~5K0.11×
44Illinois~8K0.10×
45Pennsylvania~7K0.10×
46Ohio~7K0.10×
47Michigan~6K0.10×
48New Jersey~6K0.10×
49New York~10K0.09×
50California~20K0.08×
Fig. 06

Affinity by region

Affinity by region — Rouses, United States
0.08×1.00×35.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rouses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rouses audience
#·InterestCategoryAffinity×
01Saint-JamesFashion & Accessoires287.69×
02Alain PassardFood & Beverages189.51×
03Pierre GagnaireFood & Beverages180.31×
04Wright Brand BaconFood & Beverages164.87×
05Daniel HummFood & Beverages141.88×
06David LebovitzLiterature118.72×
07Guy SavoyFood & Beverages91.67×
08Alinea (restaurant)Food & Beverages80.92×
09Wholly GuacamoleFood & Beverages78.42×
10Kim HeechulMusic & Radio47.13×
11Famous Dave'sFood & Beverages47.11×
12Paul HollywoodFood & Beverages43.21×
13Los Angeles FCSports30.82×
14BiscuitvilleFood & Beverages26.25×
15VonsShopping20.10×
16Winn-DixieShopping15.14×
17Save-A-LotFood & Beverages10.93×
18RalphsShopping8.75×
19AlbertsonsShopping7.46×
20Harris TeeterShopping6.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rouses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rouses audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.46×
Pet OwnershipJOY1.46×
Healthy LifestyleBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rouses audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Family OrientationCONSERVATISM0.79×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rouses's target market in United States?

Rouses's target market in United States covers an estimated 2,312,306 people, concentrated in Louisiana and Mississippi.

02

What is the gender split and age of Rouses customers?

65.1% of the Rouses audience are female, 34.9% are male, with an average age of 39.8 years.

03

Which brands do Rouses fans like most?

Rouses fans show strongest brand affinity for Saint-James (287.69×), Famous Dave's (47.11×), and Vons (20.1×) over the country average.

04

Where do Rouses fans live in United States?

Rouses fans in United States are most concentrated in Louisiana (reach ~1M), Mississippi (reach ~100K), and Alabama (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rouses fans also like?

Beyond Rouses itself, the audience over-indexes on Famous Dave's (47.11×), Vons (20.1×), Los Angeles FC (30.82×), and Daniel Humm (141.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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