Rascasse Audience Intelligence

Winn-Dixie Target Market in United States

A data profile of the people who buy, follow and care about Winn-Dixie in United States — modelled from more than twelve digital signal sources. Winn-Dixie has an estimated audience of 6,326,083 people in United States.

#25among Supermarket in United States#569among Brand in United States#142in Shopping

The average Winn-Dixie fan in United States is 46.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Louisiana, Alabama.

Top brand affinities include Rouses, Jameis Winston, Joe Namath, with strongest over-indexing on Rouses (75.86× the country average).

Demographically, the Winn-Dixie audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winn-Dixie fan in United States is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Rouses.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winn-Dixie profile in United States.

Audience size
6.3M
in United States
Gender
62.1%♀
37.9% male
Age
46.8
average years
Country rank
#5474
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Winn-Dixie

62.1% are female, 37.9% are male, average age 46.8.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Winn-Dixie audience in United States
MetricValue
Female62.1%
Male37.9%
Average age46.8
Estimated audience size6,326,083
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Winn-Dixie audience in United States
Age bracketShare%
16-196%
20-2911%
30-3918%
40-4927%
50+38%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Winn-Dixie audience comes from United States.

Worldwide audience distribution share by country for Winn-Dixie
CountryShare
United States96.6%
Canada0.8%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winn-Dixie audience in United States is strongest.

Fig. 05

Top regions by affinity

Winn-Dixie customers by region in United States
#RegionReachAffinity×
01Florida~5M26.00×
02Louisiana~700K8.36×
03Alabama~600K6.11×
04Georgia~300K1.73×
05Mississippi~80K1.49×
06Alaska~8K0.57×
07North Dakota~7K0.51×
08Vermont~6K0.51×
09South Dakota~7K0.49×
10Montana~9K0.48×
11Rhode Island~8K0.40×
12Delaware~7K0.39×
13Hawaii~10K0.38×
14South Carolina~40K0.37×
15Idaho~10K0.36×
16West Virginia~10K0.36×
17New Hampshire~9K0.36×
18Maine~9K0.36×
19North Carolina~70K0.33×
20Kentucky~30K0.33×
21New Mexico~10K0.33×
22Washington, District of Columbia~7K0.33×
23Nebraska~10K0.32×
24Arkansas~20K0.30×
25Tennessee~40K0.29×
26Kansas~10K0.28×
27Iowa~10K0.27×
28Virginia~40K0.26×
29Oklahoma~20K0.26×
30Indiana~30K0.25×
31Connecticut~20K0.25×
32Utah~10K0.25×
33Nevada~20K0.24×
34Texas~100K0.22×
35Oregon~20K0.22×
36Ohio~40K0.21×
37Michigan~40K0.21×
38Missouri~20K0.21×
39Wisconsin~20K0.21×
40New York~70K0.20×
41New Jersey~30K0.20×
42Minnesota~20K0.20×
43Massachusetts~30K0.19×
44Maryland~20K0.19×
45Colorado~20K0.19×
46Pennsylvania~40K0.18×
47Arizona~20K0.18×
48Illinois~40K0.17×
49Washington~20K0.17×
50California~100K0.14×
Fig. 06

Affinity by region

Affinity by region — Winn-Dixie, United States
0.14×1.00×26.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winn-Dixie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winn-Dixie audience
#·InterestCategoryAffinity×
01RousesShopping75.86×
02Alshon JefferySports46.90×
03Joe NamathSports29.62×
04PoundlandShopping29.00×
05Keegan BradleySports25.33×
06American Chemical SocietyBusiness & Career24.12×
07Kyle LowrySports23.30×
08Jameis WinstonSports23.10×
09Acme MarketsShopping8.52×
10DeMoulas Market BasketBusiness & Career8.10×
11Indiana Hoosiers footballSports7.50×
12Stop & ShopShopping7.36×
13ShopRite (United States)Food & Beverages6.09×
14Food LionShopping5.91×
15WegmansShopping5.68×
16Florida LotteryGames5.54×
17Harris TeeterShopping5.53×
18PublixShopping5.36×
19AlbertsonsShopping5.27×
20AldiShopping2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winn-Dixie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winn-Dixie audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
Healthy LifestyleBALANCE1.43×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winn-Dixie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
DIY MentalityTHRILL1.02×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Winn-Dixie's target market in United States?

Winn-Dixie's target market in United States covers an estimated 6,326,083 people, concentrated in Florida and Louisiana.

02

What is the gender split and age of Winn-Dixie customers?

62.1% of the Winn-Dixie audience are female, 37.9% are male, with an average age of 46.8 years.

03

Which brands do Winn-Dixie fans like most?

Winn-Dixie fans show strongest brand affinity for Rouses (75.86×), Jameis Winston (23.1×), and Joe Namath (29.62×) over the country average.

04

Where do Winn-Dixie fans live in United States?

Winn-Dixie fans in United States are most concentrated in Florida (reach ~5M), Louisiana (reach ~700K), and Alabama (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Winn-Dixie fans also like?

Beyond Winn-Dixie itself, the audience over-indexes on Jameis Winston (23.1×), Joe Namath (29.62×), Publix (5.36×), and Indiana Hoosiers football (7.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Winn-Dixie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winn-Dixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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