Winn-Dixie Audience in United States

Winn-Dixie logo

Winn-Dixie has an estimated audience of 6,564,511 people in United States. 62.1% are female, 37.9% are male, average age 46.8. Top regions: Florida, Louisiana, Alabama. Top brand affinities: Rouses, Jameis Winston, Joe Namath, Publix, Keegan Bradley.

The average Winn-Dixie fan in United States is 46.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Louisiana, Alabama. Top brand affinities include Rouses, Jameis Winston, Joe Namath, with strongest over-indexing on Rouses (75.86× the country average). Demographically, the Winn-Dixie audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Winn-Dixie fans

Demographic split for Winn-Dixie audience in United States
MetricValue
Female62.1%
Male37.9%
Average age46.8
Estimated audience size6,564,511

Audience persona

The typical Winn-Dixie fan in United States is more female, around 46.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Rouses.

Top regions in United States

Top regions ranked by reach for Winn-Dixie in United States
RegionReachAffinity
Florida4,923,38322.8×
Louisiana863,07910.2×
Alabama751,9368.2×
Georgia326,4761.61×
Mississippi110,5612.04×
Texas108,7890.19×
California76,1880.11×
New York61,4890.17×
North Carolina56,9890.29×
Ohio33,6610.17×
Virginia31,4430.2×
Tennessee30,9850.24×
South Carolina30,7630.31×
Illinois29,5130.13×
Pennsylvania29,3030.13×
Michigan25,9830.15×
New Jersey23,8990.14×
Indiana21,8090.18×
Kentucky20,3110.25×
Massachusetts16,3240.13×
Missouri13,1930.12×
Arizona12,9190.1×
Maryland12,2890.11×
Washington12,2170.09×
Colorado11,5470.11×
Wisconsin11,4250.12×
Minnesota10,5740.11×
Oklahoma9,8860.14×
Connecticut8,9230.14×
Arkansas8,6760.16×
Kansas7,3240.14×
Oregon6,8740.09×
Iowa6,7190.12×
Nevada6,2170.1×
Utah4,7800.08×
West Virginia4,5390.15×
Nebraska3,3990.1×
New Hampshire3,3710.13×
Maine3,3020.14×
New Mexico3,0120.09×
Idaho2,7610.08×
Hawaii2,5090.09×
Washington, District of Columbia2,3420.12×
Rhode Island2,1960.11×
Delaware2,0790.11×
South Dakota1,3720.09×
North Dakota1,3260.1×
Montana1,2950.07×
Vermont1,2790.11×
Alaska1,0390.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winn-Dixie audience
BrandAffinityCategory
Rouses75.86×Shopping
Jameis Winston23.1×Sports
Joe Namath29.62×Sports
Publix5.36×Shopping
Keegan Bradley25.33×Sports
Indiana Hoosiers football7.5×Sports
Food Lion5.91×Shopping
Wegmans5.68×Shopping
DeMoulas Market Basket8.1×Business & Career
Aldi2.62×Shopping
American Chemical Society24.12×Business & Career
Stop & Shop7.36×Shopping
Florida Lottery5.54×Games
Poundland29×Shopping
Kyle Lowry23.3×Sports
Harris Teeter5.53×Shopping
Albertsons5.27×Shopping
ShopRite (United States)6.09×Food & Beverages
Alshon Jeffery46.9×Sports
Roche Bros. Supermarkets27.4×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winn-Dixie audience
TraitClusterScore
Price SensitivityPREMIUM1.56
IndulgenceJOY1.43
Family OrientationCONSERVATISM1.39
Need for SecurityCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.34
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Winn-Dixie
CountryShare
United States96.7%
Canada0.8%
China0.3%

See Winn-Dixie audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Winn-Dixie have in United States?

Winn-Dixie has an estimated audience of 6,564,511 people in United States, concentrated in Florida and Louisiana.

What is the gender split and age of Winn-Dixie fans?

62.1% of Winn-Dixie fans are female, 37.9% are male, with an average age of 46.8 years.

Which brands do Winn-Dixie fans like most?

Winn-Dixie fans show strongest brand affinity for Rouses (75.86×), Jameis Winston (23.1×), and Joe Namath (29.62×) over the country average.

Where do Winn-Dixie fans live in United States?

Winn-Dixie fans in United States are most concentrated in Florida (reach 4,923,383), Louisiana (reach 863,079), and Alabama (reach 751,936). These three regions account for the largest share of the active audience.

What other brands do Winn-Dixie fans also like?

Beyond Winn-Dixie itself, the audience over-indexes on Jameis Winston (23.1×), Joe Namath (29.62×), Publix (5.36×), and Keegan Bradley (25.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winn-Dixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.