Rascasse Audience Intelligence

Kyle Lowry Audience in United States

A data profile of the people who buy, follow and care about Kyle Lowry in United States — modelled from more than twelve digital signal sources. Kyle Lowry has an estimated audience of 720,472 people in United States.

#382among Basketball in United States#6881among Person in United States#2766in Sports

The average Kyle Lowry fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Tobias Harris, Perricone MD, Avant, with strongest over-indexing on Tobias Harris (46.28× the country average).

Demographically, the Kyle Lowry audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kyle Lowry fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Tobias Harris.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kyle Lowry profile in United States.

Audience size
720K
in United States
Gender
64.6%♀
35.4% male
Age
31.8
average years
Country rank
#29381
Person in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kyle Lowry fans

64.6% are female, 35.4% are male, average age 31.8.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Kyle Lowry audience in United States
MetricValue
Female64.6%
Male35.4%
Average age31.8
Estimated audience size720,472
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Kyle Lowry audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

54.1%

of the worldwide Kyle Lowry audience comes from United States.

Worldwide audience distribution share by country for Kyle Lowry
CountryShare
United States54.1%
Canada19.8%
Australia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kyle Lowry audience in United States is strongest.

Fig. 05

Top regions by affinity

Kyle Lowry fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~60K2.79×
02Delaware~4K2.25×
03New Jersey~30K1.83×
04New York~50K1.45×
05Arizona~20K1.40×
06Massachusetts~20K1.40×
07Maryland~10K1.32×
08Washington, District of Columbia~3K1.31×
09Georgia~20K1.20×
10Connecticut~8K1.18×
11Florida~50K1.16×
12North Carolina~20K1.15×
13Alabama~10K1.12×
14Louisiana~9K1.11×
15Rhode Island~2K1.10×
16Illinois~20K1.07×
17Mississippi~6K1.07×
18Ohio~20K1.06×
19Virginia~20K1.05×
20Indiana~10K1.04×
21South Carolina~10K1.01×
22Michigan~20K0.97×
23California~70K0.95×
24Texas~50K0.94×
25Kentucky~8K0.94×
26Tennessee~10K0.93×
27Alaska~1K0.93×
28Oklahoma~7K0.92×
29New Hampshire~2K0.92×
30Maine~2K0.90×
31Wisconsin~8K0.86×
32Arkansas~5K0.86×
33Minnesota~8K0.85×
34Nevada~5K0.85×
35West Virginia~3K0.85×
36Vermont<1K0.84×
37North Dakota~1K0.83×
38Hawaii~2K0.80×
39South Dakota~1K0.78×
40Oregon~6K0.77×
41Iowa~4K0.76×
42Kansas~4K0.76×
43Missouri~8K0.75×
44Colorado~7K0.73×
45Nebraska~2K0.72×
46Washington~9K0.69×
47Utah~4K0.67×
48Montana~1K0.66×
49New Mexico~2K0.61×
50Idaho~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Kyle Lowry, United States
0.58×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kyle Lowry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kyle Lowry audience
#·InterestCategoryAffinity×
01Aqib TalibSports79.82×
02Ben McLemoreSports68.23×
03Perricone MDBeauty & Wellness65.20×
04WakefieldTravel & Leisure60.43×
05A. J. GreenSports59.78×
06REN SkincareBeauty & Wellness59.31×
07Tobias HarrisSports46.28×
08AvantBusiness & Career43.44×
09Gregg PopovichSports43.44×
10Bradley BealSports42.88×
11CatDogMovies & TV41.35×
12Harrison BarnesSports39.52×
13Bolt (2008 film)Movies & TV38.58×
14Dog Day AfternoonMovies & TV36.03×
15Jamie ChungMovies & TV35.79×
16It CosmeticsBeauty & Wellness32.75×
17112Music & Radio24.66×
18Romantic musicMusic & Radio21.38×
19Anastasia Beverly HillsBeauty & Wellness20.25×
20Luxury real estateBusiness & Career7.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kyle Lowry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kyle Lowry audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.26×
IndividualismJOY2.10×
SpiritualityBALANCE2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kyle Lowry audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
DIY MentalityTHRILL0.89×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kyle Lowry have in United States?

Kyle Lowry has an estimated audience of 720,472 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Kyle Lowry fans?

64.6% of Kyle Lowry fans are female, 35.4% are male, with an average age of 31.8 years.

03

Which brands do Kyle Lowry fans like most?

Kyle Lowry fans show strongest brand affinity for Tobias Harris (46.28×), Perricone MD (65.2×), and Avant (43.44×) over the country average.

04

Where do Kyle Lowry fans live in United States?

Kyle Lowry fans in United States are most concentrated in California (reach ~70K), Pennsylvania (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kyle Lowry fans also like?

Beyond Kyle Lowry itself, the audience over-indexes on Perricone MD (65.2×), Avant (43.44×), Ben McLemore (68.23×), and Gregg Popovich (43.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Lowry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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