Kyle Lowry Audience in United States

Kyle Lowry logo

Kyle Lowry has an estimated audience of 640,755 people in United States. 64.6% are female, 35.4% are male, average age 31.8. Top regions: California, Pennsylvania, Florida. Top brand affinities: Pixi, Perricone MD, Avant, Ben McLemore, Bradley Beal.

The average Kyle Lowry fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Florida. Top brand affinities include Pixi, Perricone MD, Avant, with strongest over-indexing on Pixi (53.59× the country average). Demographically, the Kyle Lowry audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kyle Lowry fans

Demographic split for Kyle Lowry audience in United States
MetricValue
Female64.6%
Male35.4%
Average age31.8
Estimated audience size640,755

Audience persona

The typical Kyle Lowry fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pixi.

Top regions in United States

Top regions ranked by reach for Kyle Lowry in United States
RegionReachAffinity
California68,0160.97×
Pennsylvania64,9473.01×
Florida55,8961.29×
New York55,5881.55×
Texas48,2200.88×
New Jersey31,8641.96×
North Carolina23,9901.24×
Illinois23,9821.12×
Georgia22,9351.16×
Arizona22,0081.68×
Ohio21,2431.08×
Massachusetts17,2131.36×
Virginia16,4781.06×
Maryland14,8731.35×
Michigan14,7460.88×
Tennessee12,4190.97×
Indiana12,2311.04×
Alabama10,9771.23×
South Carolina9,1540.95×
Louisiana9,1011.1×
Washington8,3150.65×
Wisconsin7,9430.82×
Colorado7,7340.77×
Connecticut7,6141.18×
Minnesota7,5490.82×
Missouri7,3050.71×
Kentucky7,1910.9×
Oklahoma5,4470.77×
Nevada5,2250.84×
Oregon5,2250.71×
Mississippi5,1580.98×
Arkansas4,0940.78×
Delaware4,0902.31×
Iowa4,0290.76×
Kansas3,7080.73×
Utah3,5680.62×
Washington, District of Columbia2,6201.36×
West Virginia2,1460.72×
Rhode Island2,1291.04×
Hawaii2,0710.75×
Nebraska2,0580.64×
New Hampshire2,0110.8×
Maine1,8000.78×
New Mexico1,6210.5×
Idaho1,4300.45×
Alaska1,2930.94×
South Dakota9540.64×
North Dakota8370.64×
Montana8050.45×
Vermont7970.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kyle Lowry audience
BrandAffinityCategory
Pixi53.59×Beauty & Wellness
Perricone MD65.2×Beauty & Wellness
Avant43.44×Business & Career
Ben McLemore68.23×Sports
Bradley Beal42.88×Sports
Gregg Popovich43.44×Sports
A. J. Green59.78×Sports
Bolt (2008 film)38.58×Movies & TV
Jamie Chung35.79×Movies & TV
It Cosmetics32.75×Beauty & Wellness
Aqib Talib79.82×Sports
Tobias Harris46.28×Sports
Romantic music21.38×Music & Radio
CatDog41.35×Movies & TV
Dog Day Afternoon36.03×Movies & TV
11224.66×Music & Radio
Al Horford22.95×Sports
Brook Lopez34.86×Sports
Luxury real estate7.35×Business & Career
Wakefield60.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kyle Lowry audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.68
SustainabilityBALANCE1.56
Early Adopter MentalityPOWER1.44
Design AffinityPREMIUM1.14
Social Media UsageJOY1.11
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Kyle Lowry
CountryShare
United States51.1%
Canada22.0%
Philippines2.6%

See Kyle Lowry audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kyle Lowry have in United States?

Kyle Lowry has an estimated audience of 640,755 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Kyle Lowry fans?

64.6% of Kyle Lowry fans are female, 35.4% are male, with an average age of 31.8 years.

Which brands do Kyle Lowry fans like most?

Kyle Lowry fans show strongest brand affinity for Pixi (53.59×), Perricone MD (65.2×), and Avant (43.44×) over the country average.

Where do Kyle Lowry fans live in United States?

Kyle Lowry fans in United States are most concentrated in California (reach 68,016), Pennsylvania (reach 64,947), and Florida (reach 55,896). These three regions account for the largest share of the active audience.

What other brands do Kyle Lowry fans also like?

Beyond Kyle Lowry itself, the audience over-indexes on Perricone MD (65.2×), Avant (43.44×), Ben McLemore (68.23×), and Bradley Beal (42.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Lowry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.