It Cosmetics Audience in United States

It Cosmetics logo

It Cosmetics has an estimated audience of 1,717,302 people in United States. 85.3% are female, 14.7% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Love Island, Aritzia, Sabrina Carpenter, Hair Extensions, Harry Potter.

The average It Cosmetics fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Love Island, Aritzia, Sabrina Carpenter, with strongest over-indexing on Love Island (12.86× the country average). Demographically, the It Cosmetics audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of It Cosmetics fans

Demographic split for It Cosmetics audience in United States
MetricValue
Female85.3%
Male14.7%
Average age29.3
Estimated audience size1,717,302

Audience persona

The typical It Cosmetics fan in United States is more female, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Love Island.

Top regions in United States

Top regions ranked by reach for It Cosmetics in United States
RegionReachAffinity
California209,3071.11×
Texas159,5401.08×
Florida126,6311.09×
New York103,2961.08×
Pennsylvania67,4751.17×
Illinois59,8881.05×
Ohio54,7721.04×
North Carolina54,2581.05×
New Jersey53,5491.23×
Georgia51,0390.96×
Tennessee43,2731.26×
Michigan42,8310.95×
Virginia41,2320.99×
Arizona40,3271.15×
Massachusetts33,0440.98×
Washington32,2570.94×
Indiana30,4440.97×
Alabama29,4221.23×
South Carolina28,8051.11×
Missouri28,1021.02×
Louisiana28,0591.27×
Kentucky26,9831.25×
Wisconsin24,8640.96×
Colorado24,7820.92×
Minnesota24,1630.98×
Maryland22,3770.76×
Oklahoma20,0121.05×
Oregon18,2180.93×
Connecticut17,7531.03×
Arkansas16,1231.14×
Nevada15,6530.94×
Mississippi14,9261.05×
Utah14,4580.94×
Kansas14,0291.04×
Iowa13,6190.96×
West Virginia11,4301.43×
Nebraska9,0011.05×
Idaho8,6221×
New Mexico8,3200.97×
New Hampshire7,0001.03×
Hawaii5,8140.79×
Rhode Island5,6531.03×
Maine5,4040.88×
Montana4,3300.91×
Delaware3,9130.83×
North Dakota3,6591.04×
South Dakota3,6400.92×
Washington, District of Columbia2,7020.52×
Wyoming2,0960.82×
Alaska2,0210.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for It Cosmetics audience
BrandAffinityCategory
Love Island12.86×Movies & TV
Aritzia9.58×Fashion & Accessoires
Sabrina Carpenter7.11×Music & Radio
Hair Extensions6.45×Beauty & Wellness
Harry Potter3.76×Movies & TV
Euphoria2.82×Movies & TV
Internet celebrity6.04×Internet & Social Media
Princess Polly9.62×Fashion & Accessoires
Long Lashes8.32×Beauty & Wellness
Zendaya7.5×Movies & TV
PacSun5.83×Fashion & Accessoires
Very (online retailer)12.64×
Origins (cosmetics)13.61×Beauty & Wellness
Disneyland Resort6.01×Travel & Leisure
Maquillaje Profesional8.03×Beauty & Wellness
Flower child8.37×Kids & Family
Bergdorf Goodman6.34×Fashion & Accessoires
Love & Hip Hop: Atlanta6.25×Movies & TV
Movies1.51×Movies & TV
Superman1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by It Cosmetics audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
SustainabilityBALANCE1.45
CreativityOPEN1.35
Pet OwnershipJOY1.34
Design AffinityPREMIUM1.29
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for It Cosmetics
CountryShare
United States44.1%
Germany12.4%
United Kingdom4.9%

See It Cosmetics audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does It Cosmetics have in United States?

It Cosmetics has an estimated audience of 1,717,302 people in United States, concentrated in California and Texas.

What is the gender split and age of It Cosmetics fans?

85.3% of It Cosmetics fans are female, 14.7% are male, with an average age of 29.3 years.

Which brands do It Cosmetics fans like most?

It Cosmetics fans show strongest brand affinity for Love Island (12.86×), Aritzia (9.58×), and Sabrina Carpenter (7.11×) over the country average.

Where do It Cosmetics fans live in United States?

It Cosmetics fans in United States are most concentrated in California (reach 209,307), Texas (reach 159,540), and Florida (reach 126,631). These three regions account for the largest share of the active audience.

What other brands do It Cosmetics fans also like?

Beyond It Cosmetics itself, the audience over-indexes on Aritzia (9.58×), Sabrina Carpenter (7.11×), Hair Extensions (6.45×), and Harry Potter (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for It Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.