Disneyland Resort Audience in United States

Disneyland Resort logo

Disneyland Resort has an estimated audience of 13,019,476 people in United States. 72.6% are female, 27.4% are male, average age 34.9. Top regions: California, Arizona, Texas. Top brand affinities: Product design, Goop, Dog breed, Vocal harmony, Combat sport.

The average Disneyland Resort fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Product design, Goop, Dog breed, with strongest over-indexing on Product design (4.4× the country average). Demographically, the Disneyland Resort audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Disneyland Resort fans

Demographic split for Disneyland Resort audience in United States
MetricValue
Female72.6%
Male27.4%
Average age34.9
Estimated audience size13,019,476

Audience persona

The typical Disneyland Resort fan in United States is more female, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Disneyland Resort in United States
RegionReachAffinity
California9,616,4946.72×
Arizona1,004,8033.78×
Texas1,003,7390.9×
Washington570,0842.18×
Florida540,6010.61×
Nevada326,5772.59×
Utah324,1042.78×
Oregon311,4792.09×
New York306,7310.42×
Illinois277,2760.64×
Colorado255,3171.24×
New Mexico185,6612.84×
Ohio181,3420.45×
Pennsylvania171,4160.39×
Georgia163,5070.41×
New Jersey159,6300.48×
North Carolina152,5590.39×
Michigan142,0230.42×
Virginia140,6770.44×
Hawaii136,3082.44×
Tennessee135,9050.52×
Indiana119,5360.5×
Idaho117,9861.81×
Missouri115,3540.55×
Massachusetts109,7160.43×
Oklahoma103,8790.72×
Minnesota99,5060.53×
Wisconsin95,5450.49×
Maryland94,8650.42×
Louisiana84,7000.5×
South Carolina76,7600.39×
Kentucky68,7920.42×
Alabama65,6630.36×
Kansas64,3320.63×
Montana59,1851.64×
Iowa58,8490.55×
Connecticut53,1370.41×
Arkansas52,6140.49×
Alaska49,7121.78×
Nebraska47,8220.73×
Mississippi39,3900.37×
Wyoming20,3351.05×
South Dakota18,6140.62×
Rhode Island18,1660.44×
New Hampshire17,6720.34×
West Virginia17,0660.28×
Washington, District of Columbia16,1360.41×
Maine14,8540.32×
Delaware12,8170.36×
North Dakota12,7260.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disneyland Resort audience
BrandAffinityCategory
Product design4.4×Business & Career
Goop7.68×Internet & Social Media
Dog breed1.64×Pets & Animals
Vocal harmony6×Music & Radio
Combat sport2.04×Sports
UK garage6.73×Music & Radio
Wok7.67×Food & Beverages
Grinch4.68×Movies & TV
Governor of Michigan8.28×Politics & Society
Meals on Wheels6.39×Food & Beverages
Bank account2.53×Business & Career
Hibachi6.94×Food & Beverages
Google Home5.43×Technology & Electronics
headspace7.73×Health
Staycation2.72×Home & Garden
Home staging4.32×Home & Garden
Justice2.36×Politics & Society
JDSU2.51×Business & Career
Grace Slick6.71×Music & Radio
Natural rubber1.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disneyland Resort audience
TraitClusterScore
Pet OwnershipJOY1.64
LGBTQ+ IdentityOPEN1.62
TraditionCONSERVATISM1.44
Luxury OrientationPREMIUM1.41
Early Adopter MentalityPOWER1.29
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Disneyland Resort
CountryShare
Japan34.5%
United States32.9%
United Kingdom4.0%

See Disneyland Resort audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Disneyland Resort have in United States?

Disneyland Resort has an estimated audience of 13,019,476 people in United States, concentrated in California and Arizona.

What is the gender split and age of Disneyland Resort fans?

72.6% of Disneyland Resort fans are female, 27.4% are male, with an average age of 34.9 years.

Which brands do Disneyland Resort fans like most?

Disneyland Resort fans show strongest brand affinity for Product design (4.4×), Goop (7.68×), and Dog breed (1.64×) over the country average.

Where do Disneyland Resort fans live in United States?

Disneyland Resort fans in United States are most concentrated in California (reach 9,616,494), Arizona (reach 1,004,803), and Texas (reach 1,003,739). These three regions account for the largest share of the active audience.

What other brands do Disneyland Resort fans also like?

Beyond Disneyland Resort itself, the audience over-indexes on Goop (7.68×), Dog breed (1.64×), Vocal harmony (6×), and Combat sport (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disneyland Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.