Disneyland Resort Audience in United States

Disneyland Resort has an estimated audience of 13,019,476 people in United States. 72.6% are female, 27.4% are male, average age 34.9. Top regions: California, Arizona, Texas. Top brand affinities: Khan Academy, Disneyland Paris, Autism Awareness, This Is Us (TV series), Diabetes mellitus awareness.

The average Disneyland Resort fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Khan Academy, Disneyland Paris, Autism Awareness, with strongest over-indexing on Khan Academy (30.83× the country average). Demographically, the Disneyland Resort audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Disneyland Resort fans

Demographic split for Disneyland Resort audience in United States
MetricValue
Female72.6%
Male27.4%
Average age34.9
Estimated audience size13,019,476

Audience persona

The typical Disneyland Resort fan in United States is more female, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Disneyland Resort in United States
RegionReachAffinity
California9,616,4946.72×
Arizona1,004,8033.78×
Texas1,003,7390.9×
Washington570,0842.18×
Florida540,6010.61×
Nevada326,5772.59×
Utah324,1042.78×
Oregon311,4792.09×
New York306,7310.42×
Illinois277,2760.64×
Colorado255,3171.24×
New Mexico185,6612.84×
Ohio181,3420.45×
Pennsylvania171,4160.39×
Georgia163,5070.41×
New Jersey159,6300.48×
North Carolina152,5590.39×
Michigan142,0230.42×
Virginia140,6770.44×
Hawaii136,3082.44×
Tennessee135,9050.52×
Indiana119,5360.5×
Idaho117,9861.81×
Missouri115,3540.55×
Massachusetts109,7160.43×
Oklahoma103,8790.72×
Minnesota99,5060.53×
Wisconsin95,5450.49×
Maryland94,8650.42×
Louisiana84,7000.5×
South Carolina76,7600.39×
Kentucky68,7920.42×
Alabama65,6630.36×
Kansas64,3320.63×
Montana59,1851.64×
Iowa58,8490.55×
Connecticut53,1370.41×
Arkansas52,6140.49×
Alaska49,7121.78×
Nebraska47,8220.73×
Mississippi39,3900.37×
Wyoming20,3351.05×
South Dakota18,6140.62×
Rhode Island18,1660.44×
New Hampshire17,6720.34×
West Virginia17,0660.28×
Washington, District of Columbia16,1360.41×
Maine14,8540.32×
Delaware12,8170.36×
North Dakota12,7260.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disneyland Resort audience
BrandAffinityCategory
Khan Academy30.83×Business & Career
Disneyland Paris29.46×Travel & Leisure
Autism Awareness19.03×Health
This Is Us (TV series)27.69×Movies & TV
Diabetes mellitus awareness12.48×Health
Capital One6.97×Business & Career
Google Maps6.76×Internet & Social Media
Full House26.62×Movies & TV
Beetlejuice7.15×Movies & TV
Microblogging12.67×Technology & Electronics
Indeed.com5.7×Business & Career
Singer-songwriter5.51×Music & Radio
Jane the Virgin25.66×Movies & TV
Donald Duck35.93×Movies & TV
Harrison Ford13.29×Movies & TV
Income tax13.19×Business & Career
Enterprise Rent-A-Car6.41×Cars & Mobility
Circle K7.39×Shopping
Planet Fitness4.16×Sports
Hair Extensions6.03×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disneyland Resort audience
TraitClusterScore
Pet OwnershipJOY1.64
LGBTQ+ IdentityOPEN1.62
TraditionCONSERVATISM1.44
Luxury OrientationPREMIUM1.41
Early Adopter MentalityPOWER1.29
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Disneyland Resort
CountryShare
Japan34.5%
United States32.9%
United Kingdom4.0%

See Disneyland Resort audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Disneyland Resort have in United States?

Disneyland Resort has an estimated audience of 13,019,476 people in United States, concentrated in California and Arizona.

What is the gender split and age of Disneyland Resort fans?

72.6% of Disneyland Resort fans are female, 27.4% are male, with an average age of 34.9 years.

Which brands do Disneyland Resort fans like most?

Disneyland Resort fans show strongest brand affinity for Khan Academy (30.83×), Disneyland Paris (29.46×), and Autism Awareness (19.03×) over the country average.

Where do Disneyland Resort fans live in United States?

Disneyland Resort fans in United States are most concentrated in California (reach 9,616,494), Arizona (reach 1,004,803), and Texas (reach 1,003,739). These three regions account for the largest share of the active audience.

What other brands do Disneyland Resort fans also like?

Beyond Disneyland Resort itself, the audience over-indexes on Disneyland Paris (29.46×), Autism Awareness (19.03×), This Is Us (TV series) (27.69×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disneyland Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.