Rascasse Audience Intelligence

Minnie Mouse Audience in United States

A data profile of the people who buy, follow and care about Minnie Mouse in United States — modelled from more than twelve digital signal sources. Minnie Mouse has an estimated audience of 4,031,424 people in United States.

#17among Fictional Character in United States#893in Movies & TV

The average Minnie Mouse fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mickey Mouse, Disneyland Paris, Universal Studios Florida, with strongest over-indexing on Mickey Mouse (27.37× the country average).

Demographically, the Minnie Mouse audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnie Mouse fan in United States is more female, around 32.3 years old, with strong Individualism tendencies and a notable affinity for Mickey Mouse.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnie Mouse profile in United States.

Audience size
4M
in United States
Gender
75.6%♀
24.4% male
Age
32.3
average years
Country rank
#8004
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnie Mouse fans

75.6% are female, 24.4% are male, average age 32.3.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Minnie Mouse audience in United States
MetricValue
Female75.6%
Male24.4%
Average age32.3
Estimated audience size4,031,424
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Minnie Mouse audience in United States
Age bracketShare%
16-1935%
20-2926%
30-3918%
40-4914%
50+7%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Minnie Mouse audience comes from United States.

Worldwide audience distribution share by country for Minnie Mouse
CountryShare
United States34.3%
Germany4.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnie Mouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnie Mouse fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.63×
02Louisiana~80K1.57×
03Alabama~80K1.44×
04Texas~500K1.41×
05California~600K1.32×
06Kentucky~60K1.28×
07Georgia~200K1.26×
08South Carolina~70K1.22×
09Arkansas~40K1.20×
10Utah~40K1.19×
11Florida~300K1.16×
12Arizona~90K1.15×
13Oklahoma~50K1.15×
14Indiana~80K1.13×
15North Carolina~100K1.12×
16Tennessee~90K1.12×
17New Mexico~20K1.11×
18New Jersey~100K1.10×
19Illinois~100K1.09×
20Missouri~70K1.09×
21West Virginia~20K1.06×
22Pennsylvania~100K1.05×
23Ohio~100K1.04×
24Nevada~40K1.04×
25Connecticut~40K1.02×
26Delaware~10K1.01×
27Michigan~100K0.99×
28Kansas~30K0.98×
29Hawaii~20K0.95×
30New York~200K0.93×
31Maryland~60K0.93×
32Virginia~90K0.91×
33Nebraska~20K0.91×
34Rhode Island~10K0.91×
35Iowa~30K0.89×
36Massachusetts~70K0.88×
37Idaho~20K0.88×
38Wisconsin~50K0.87×
39North Dakota~7K0.84×
40Colorado~50K0.82×
41South Dakota~8K0.81×
42Washington~60K0.80×
43Oregon~40K0.77×
44Alaska~6K0.74×
45Minnesota~40K0.73×
46New Hampshire~10K0.71×
47Washington, District of Columbia~8K0.66×
48Maine~9K0.65×
49Montana~7K0.64×
50Vermont~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Minnie Mouse, United States
0.64×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnie Mouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnie Mouse audience
#·InterestCategoryAffinity×
01Anna (Disney)Movies & TV47.00×
02Universal Studios JapanTravel & Leisure46.56×
03Donald DuckMovies & TV42.53×
04Masha and the BearMovies & TV34.45×
05Universal Studios FloridaTravel & Leisure34.05×
06Mickey Mouse ClubhouseMovies & TV29.05×
07Disneyland ParisTravel & Leisure28.95×
08Mickey MouseMovies & TV27.37×
09Rapunzel (Disney)Movies & TV24.29×
10The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure23.98×
11Anthony RamosMovies & TV20.78×
12Disney's Animal KingdomTravel & Leisure18.32×
13Disney California AdventureTravel & Leisure17.44×
14Moana (2016 film)Movies & TV15.24×
15Universal Studios HollywoodTravel & Leisure15.23×
16Disneyland ResortTravel & Leisure14.16×
17Magic KingdomGames13.80×
18Aladdin (1992 Disney film)Movies & TV13.46×
19Disney PrincessKids & Family12.44×
20DisneylandTravel & Leisure7.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnie Mouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnie Mouse audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.08×
ExtroversionTHRILL1.56×
CreativityOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnie Mouse audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Risk AppetiteTHRILL0.81×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnie Mouse have in United States?

Minnie Mouse has an estimated audience of 4,031,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minnie Mouse fans?

75.6% of Minnie Mouse fans are female, 24.4% are male, with an average age of 32.3 years.

03

Which brands do Minnie Mouse fans like most?

Minnie Mouse fans show strongest brand affinity for Mickey Mouse (27.37×), Disneyland Paris (28.95×), and Universal Studios Florida (34.05×) over the country average.

04

Where do Minnie Mouse fans live in United States?

Minnie Mouse fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Minnie Mouse fans also like?

Beyond Minnie Mouse itself, the audience over-indexes on Disneyland Paris (28.95×), Universal Studios Florida (34.05×), Anna (Disney) (47×), and The Wizarding World of Harry Potter (Universal Orlando Resort) (23.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Minnie Mouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnie Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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