Minnie Mouse Audience in United States

Minnie Mouse logo

Minnie Mouse has an estimated audience of 4,026,546 people in United States. 75.6% are female, 24.4% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Mickey Mouse, Disneyland Paris, Universal Studios Florida, The Wizarding World of Harry Potter (Universal Orlando Resort), Anna (Disney).

The average Minnie Mouse fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mickey Mouse, Disneyland Paris, Universal Studios Florida, with strongest over-indexing on Mickey Mouse (27.37× the country average). Demographically, the Minnie Mouse audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Minnie Mouse fans

Demographic split for Minnie Mouse audience in United States
MetricValue
Female75.6%
Male24.4%
Average age32.3
Estimated audience size4,026,546

Audience persona

The typical Minnie Mouse fan in United States is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mickey Mouse.

Top regions in United States

Top regions ranked by reach for Minnie Mouse in United States
RegionReachAffinity
California620,5701.4×
Texas510,7021.48×
Florida319,9281.17×
New York222,1250.99×
Georgia156,0311.26×
Illinois148,9681.11×
Pennsylvania142,6901.05×
North Carolina136,9101.13×
Ohio131,9731.06×
New Jersey115,8171.13×
Michigan105,6051×
Arizona95,3351.16×
Tennessee95,2971.18×
Virginia90,9020.93×
Indiana84,4441.15×
Louisiana81,2231.56×
Alabama79,4961.41×
South Carolina76,2221.26×
Missouri71,7841.11×
Massachusetts71,2650.9×
Maryland67,0810.97×
Washington65,4810.81×
Kentucky64,7701.28×
Wisconsin52,4550.87×
Mississippi52,0671.57×
Oklahoma51,9311.16×
Colorado51,6050.81×
Utah43,6151.21×
Nevada42,5821.09×
Connecticut42,2541.05×
Minnesota42,0510.73×
Arkansas38,4071.16×
Oregon37,7490.82×
Kansas32,9661.04×
Iowa28,8470.87×
New Mexico21,4221.06×
West Virginia18,2180.97×
Nebraska17,6530.87×
Idaho16,6800.83×
Hawaii15,5230.9×
Rhode Island11,6550.91×
Delaware10,7360.97×
New Hampshire10,2930.65×
Maine8,5630.59×
Washington, District of Columbia7,5680.63×
South Dakota7,0880.76×
North Dakota6,3440.77×
Montana6,2910.56×
Alaska5,0480.59×
Wyoming3,5270.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnie Mouse audience
BrandAffinityCategory
Mickey Mouse27.37×Movies & TV
Disneyland Paris28.95×Travel & Leisure
Universal Studios Florida34.05×Travel & Leisure
The Wizarding World of Harry Potter (Universal Orlando Resort)23.98×Travel & Leisure
Anna (Disney)47×Movies & TV
Mickey Mouse Clubhouse29.05×Movies & TV
Disneyland Resort14.16×Travel & Leisure
Donald Duck42.53×Movies & TV
Disneyland7.05×Travel & Leisure
Disney's Animal Kingdom18.32×Travel & Leisure
Rapunzel (Disney)24.29×Movies & TV
Disney Princess12.44×Kids & Family
Universal Studios Hollywood15.23×Travel & Leisure
Anthony Ramos20.78×Movies & TV
Jonathan Groff20.78×Movies & TV
Magic Kingdom13.8×Games
Moana (2016 film)15.24×Movies & TV
Disney California Adventure17.44×Travel & Leisure
Universal Studios Japan46.56×Travel & Leisure
Snow White13.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnie Mouse audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
Luxury OrientationPREMIUM1.49
Design AffinityPREMIUM1.47
Pet OwnershipJOY1.42
Early Adopter MentalityPOWER1.34
CreativityOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Minnie Mouse
CountryShare
United States34.5%
Germany4.7%
Brazil4.5%

See Minnie Mouse audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Minnie Mouse have in United States?

Minnie Mouse has an estimated audience of 4,026,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Minnie Mouse fans?

75.6% of Minnie Mouse fans are female, 24.4% are male, with an average age of 32.3 years.

Which brands do Minnie Mouse fans like most?

Minnie Mouse fans show strongest brand affinity for Mickey Mouse (27.37×), Disneyland Paris (28.95×), and Universal Studios Florida (34.05×) over the country average.

Where do Minnie Mouse fans live in United States?

Minnie Mouse fans in United States are most concentrated in California (reach 620,570), Texas (reach 510,702), and Florida (reach 319,928). These three regions account for the largest share of the active audience.

What other brands do Minnie Mouse fans also like?

Beyond Minnie Mouse itself, the audience over-indexes on Disneyland Paris (28.95×), Universal Studios Florida (34.05×), The Wizarding World of Harry Potter (Universal Orlando Resort) (23.98×), and Anna (Disney) (47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnie Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.