Disney California Adventure Audience in United States

Disney California Adventure logo

Disney California Adventure has an estimated audience of 4,264,903 people in United States. 75.6% are female, 24.4% are male, average age 33.9. Top regions: California, Texas, Arizona. Top brand affinities: Crowne Plaza, Choice Hotels, Disneyland Paris, Beetlejuice, Google Maps.

The average Disney California Adventure fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Crowne Plaza, Choice Hotels, Disneyland Paris, with strongest over-indexing on Crowne Plaza (73.55× the country average). Demographically, the Disney California Adventure audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Disney California Adventure fans

Demographic split for Disney California Adventure audience in United States
MetricValue
Female75.6%
Male24.4%
Average age33.9
Estimated audience size4,264,903

Audience persona

The typical Disney California Adventure fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Crowne Plaza.

Top regions in United States

Top regions ranked by reach for Disney California Adventure in United States
RegionReachAffinity
California3,198,67812.73×
Texas334,4030.91×
Arizona285,6103.28×
Florida226,9280.79×
Nevada180,9574.39×
New York126,9380.53×
Illinois105,1580.74×
Washington94,7301.11×
Colorado73,0321.09×
Pennsylvania70,3820.49×
New Jersey68,2620.63×
Ohio67,6140.51×
Oregon65,1661.33×
Georgia61,5880.47×
Michigan57,6670.52×
Utah54,1801.42×
Virginia53,8300.52×
North Carolina53,1150.41×
Massachusetts49,7440.59×
Tennessee45,7420.53×
Indiana40,2270.52×
Maryland37,8460.52×
Wisconsin36,1500.56×
Missouri35,6470.52×
Minnesota34,4400.56×
Alabama32,0830.54×
New Mexico30,0531.41×
Oklahoma29,3250.62×
Louisiana29,0730.53×
Kentucky27,7330.52×
South Carolina24,9780.39×
Hawaii24,3891.33×
Kansas24,1290.72×
Idaho24,1241.13×
Connecticut23,1500.54×
Iowa19,0890.54×
Arkansas17,8040.51×
Nebraska12,6470.59×
Mississippi12,3940.35×
Montana8,1430.69×
New Hampshire8,0720.48×
Alaska6,9520.76×
Rhode Island6,4090.47×
West Virginia5,8780.3×
Washington, District of Columbia5,6000.44×
Maine5,0200.33×
Delaware4,4980.38×
Wyoming4,2270.67×
South Dakota4,1120.42×
North Dakota3,4580.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney California Adventure audience
BrandAffinityCategory
Crowne Plaza73.55×Travel & Leisure
Choice Hotels28.49×Travel & Leisure
Disneyland Paris17.84×Travel & Leisure
Beetlejuice7.11×Movies & TV
Google Maps5.53×Internet & Social Media
Horoscope13.08×Health
Donald Duck39.78×Movies & TV
Capital One5.38×Business & Career
Indeed.com5×Business & Career
Harrison Ford13.4×Movies & TV
Enterprise Rent-A-Car6.74×Cars & Mobility
Hair Extensions5.77×Beauty & Wellness
Planet Fitness3.77×Sports
Winnie-the-Pooh16.1×Kids & Family
Circle K6.23×Shopping
Khan Academy7.3×Business & Career
Luxury Travel10.9×Travel & Leisure
Google News4.84×News
Blended whiskey10.13×Food & Beverages
Zootopia9.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney California Adventure audience
TraitClusterScore
Luxury OrientationPREMIUM3.37
Risk AppetiteTHRILL1.8
Pet OwnershipJOY1.48
TraditionCONSERVATISM1.39
SustainabilityBALANCE1.23
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Disney California Adventure
CountryShare
United States51.5%
Japan20.6%
United Kingdom4.0%

See Disney California Adventure audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Disney California Adventure have in United States?

Disney California Adventure has an estimated audience of 4,264,903 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney California Adventure fans?

75.6% of Disney California Adventure fans are female, 24.4% are male, with an average age of 33.9 years.

Which brands do Disney California Adventure fans like most?

Disney California Adventure fans show strongest brand affinity for Crowne Plaza (73.55×), Choice Hotels (28.49×), and Disneyland Paris (17.84×) over the country average.

Where do Disney California Adventure fans live in United States?

Disney California Adventure fans in United States are most concentrated in California (reach 3,198,678), Texas (reach 334,403), and Arizona (reach 285,610). These three regions account for the largest share of the active audience.

What other brands do Disney California Adventure fans also like?

Beyond Disney California Adventure itself, the audience over-indexes on Choice Hotels (28.49×), Disneyland Paris (17.84×), Beetlejuice (7.11×), and Google Maps (5.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney California Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.