Rascasse Audience Intelligence

The Wizarding World of Harry Potter (Universal Orlando Resort) Audience in United States

A data profile of the people who buy, follow and care about The Wizarding World of Harry Potter (Universal Orlando Resort) in United States — modelled from more than twelve digital signal sources. The Wizarding World of Harry Potter (Universal Orlando Resort) has an estimated audience of 7,231,231 people in United States.

#4among Theme park in United States#315among POI in United States#415in Travel & Leisure

The average The Wizarding World of Harry Potter (Universal Orlando Resort) fan in United States is 35.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Zootopia, Minnie Mouse, Fantastic Beasts and Where to Find Them, with strongest over-indexing on Zootopia (25.15× the country average).

Demographically, the The Wizarding World of Harry Potter (Universal Orlando Resort) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wizarding World of Harry Potter (Universal Orlando Resort) fan in United States is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Zootopia.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wizarding World of Harry Potter (Universal Orlando Resort) profile in United States.

Audience size
7.2M
in United States
Gender
67.7%♀
32.3% male
Age
35.6
average years
Country rank
#4884
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wizarding World of Harry Potter (Universal Orlando Resort) fans

67.7% are female, 32.3% are male, average age 35.6.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for The Wizarding World of Harry Potter (Universal Orlando Resort) audience in United States
MetricValue
Female67.7%
Male32.3%
Average age35.6
Estimated audience size7,231,231
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the The Wizarding World of Harry Potter (Universal Orlando Resort) audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

36.4%

of the worldwide The Wizarding World of Harry Potter (Universal Orlando Resort) audience comes from United States.

Worldwide audience distribution share by country for The Wizarding World of Harry Potter (Universal Orlando Resort)
CountryShare
United States36.4%
Germany7.4%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wizarding World of Harry Potter (Universal Orlando Resort) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wizarding World of Harry Potter (Universal Orlando Resort) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M2.41×
02California~1M1.49×
03Utah~90K1.43×
04Kentucky~100K1.21×
05Idaho~40K1.21×
06Tennessee~200K1.20×
07South Carolina~100K1.16×
08Arkansas~70K1.15×
09West Virginia~40K1.15×
10Indiana~100K1.12×
11New Hampshire~30K1.12×
12Missouri~100K1.10×
13Maine~30K1.10×
14Oklahoma~90K1.09×
15North Carolina~200K1.07×
16Kansas~60K1.04×
17Georgia~200K1.03×
18Iowa~60K1.03×
19Montana~20K1.03×
20South Dakota~20K1.03×
21Vermont~10K1.03×
22Colorado~100K1.02×
23Wisconsin~100K1.02×
24Ohio~200K1.01×
25Virginia~200K1.01×
26Michigan~200K1.00×
27North Dakota~10K1.00×
28Alabama~100K0.99×
29Oregon~80K0.99×
30Washington~100K0.95×
31Massachusetts~100K0.94×
32Louisiana~90K0.94×
33Maryland~100K0.92×
34New Mexico~30K0.92×
35Rhode Island~20K0.92×
36Alaska~10K0.92×
37Texas~600K0.91×
38Illinois~200K0.91×
39Mississippi~50K0.91×
40Minnesota~90K0.90×
41Connecticut~70K0.90×
42Nevada~60K0.88×
43Hawaii~30K0.88×
44Pennsylvania~200K0.87×
45Washington, District of Columbia~20K0.86×
46New Jersey~200K0.85×
47Nebraska~30K0.85×
48Delaware~20K0.85×
49New York~300K0.80×
50Arizona~100K0.71×
Fig. 06

Affinity by region

Affinity by region — The Wizarding World of Harry Potter (Universal Orlando Resort), United States
0.71×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wizarding World of Harry Potter (Universal Orlando Resort) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wizarding World of Harry Potter (Universal Orlando Resort) audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals42.74×
02ZootopiaMovies & TV25.15×
03Minnie MouseMovies & TV23.98×
04Donald DuckMovies & TV21.43×
0524 (TV series)Movies & TV17.67×
06My Little PonyKids & Family16.75×
07Winnie-the-PoohKids & Family15.06×
08Kung Fu PandaMovies & TV13.81×
09Universal Studios FloridaTravel & Leisure11.62×
10Buckingham PalaceTravel & Leisure11.31×
11Finding NemoMovies & TV10.82×
12LegolandTravel & Leisure10.73×
13CrunchyrollGames7.31×
14Downton AbbeyMovies & TV7.25×
15MonstersMovies & TV6.72×
16Nick Jr.Movies & TV6.69×
17Guardians of the Galaxy (film)Movies & TV6.67×
18Harry PotterMovies & TV3.50×
19SupermanMovies & TV2.74×
20Do it yourself (DIY)Home & Garden2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wizarding World of Harry Potter (Universal Orlando Resort) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wizarding World of Harry Potter (Universal Orlando Resort) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
MindfulnessBALANCE1.38×
DIY MentalityTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wizarding World of Harry Potter (Universal Orlando Resort) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.67×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wizarding World of Harry Potter (Universal Orlando Resort) have in United States?

The Wizarding World of Harry Potter (Universal Orlando Resort) has an estimated audience of 7,231,231 people in United States, concentrated in Florida and California.

02

What is the gender split and age of The Wizarding World of Harry Potter (Universal Orlando Resort) fans?

67.7% of The Wizarding World of Harry Potter (Universal Orlando Resort) fans are female, 32.3% are male, with an average age of 35.6 years.

03

Which brands do The Wizarding World of Harry Potter (Universal Orlando Resort) fans like most?

The Wizarding World of Harry Potter (Universal Orlando Resort) fans show strongest brand affinity for Zootopia (25.15×), Minnie Mouse (23.98×), and Fantastic Beasts and Where to Find Them (42.74×) over the country average.

04

Where do The Wizarding World of Harry Potter (Universal Orlando Resort) fans live in United States?

The Wizarding World of Harry Potter (Universal Orlando Resort) fans in United States are most concentrated in Florida (reach ~1M), California (reach ~1M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Wizarding World of Harry Potter (Universal Orlando Resort) fans also like?

Beyond The Wizarding World of Harry Potter (Universal Orlando Resort) itself, the audience over-indexes on Minnie Mouse (23.98×), Fantastic Beasts and Where to Find Them (42.74×), My Little Pony (16.75×), and 24 (TV series) (17.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Wizarding World of Harry Potter (Universal Orlando Resort). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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