The Wizarding World of Harry Potter (Universal Orlando Resort) Audience in United States
The Wizarding World of Harry Potter (Universal Orlando Resort) has an estimated audience of 7,231,231 people in United States. 67.7% are female, 32.3% are male, average age 35.6. Top regions: Florida, California, Texas. Top brand affinities: Khan Academy, Beetlejuice, Donald Duck, Indeed.com, This Is Us (TV series).
The average The Wizarding World of Harry Potter (Universal Orlando Resort) fan in United States is 35.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Khan Academy, Beetlejuice, Donald Duck, with strongest over-indexing on Khan Academy (25.39× the country average). Demographically, the The Wizarding World of Harry Potter (Universal Orlando Resort) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of The Wizarding World of Harry Potter (Universal Orlando Resort) fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 35.6 |
| Estimated audience size | 7,231,231 |
Audience persona
The typical The Wizarding World of Harry Potter (Universal Orlando Resort) fan in United States is more female, around 35.6 years old, with strong DIY Mentality tendencies and a notable affinity for Khan Academy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,194,632 | 2.44× |
| California | 844,857 | 1.06× |
| Texas | 610,566 | 0.98× |
| New York | 340,698 | 0.84× |
| North Carolina | 254,037 | 1.17× |
| Georgia | 244,978 | 1.1× |
| Ohio | 237,826 | 1.07× |
| Illinois | 234,058 | 0.97× |
| Pennsylvania | 221,521 | 0.91× |
| Michigan | 195,616 | 1.03× |
| Virginia | 190,163 | 1.08× |
| Tennessee | 184,202 | 1.27× |
| Indiana | 160,279 | 1.21× |
| New Jersey | 157,462 | 0.86× |
| Washington | 142,009 | 0.98× |
| Massachusetts | 141,784 | 1× |
| South Carolina | 137,085 | 1.26× |
| Missouri | 135,381 | 1.16× |
| Colorado | 122,084 | 1.07× |
| Maryland | 118,446 | 0.95× |
| Kentucky | 116,381 | 1.28× |
| Wisconsin | 116,215 | 1.07× |
| Utah | 97,377 | 1.5× |
| Minnesota | 97,119 | 0.94× |
| Oklahoma | 92,495 | 1.15× |
| Louisiana | 87,050 | 0.93× |
| Oregon | 85,765 | 1.03× |
| Arkansas | 70,890 | 1.19× |
| Connecticut | 66,040 | 0.91× |
| Iowa | 65,256 | 1.1× |
| Kansas | 61,909 | 1.09× |
| Nevada | 60,588 | 0.87× |
| Mississippi | 51,938 | 0.87× |
| Idaho | 45,056 | 1.24× |
| West Virginia | 40,248 | 1.2× |
| New Hampshire | 33,028 | 1.16× |
| New Mexico | 32,568 | 0.9× |
| Maine | 29,391 | 1.13× |
| Arizona | 26,003 | 0.18× |
| Hawaii | 25,361 | 0.82× |
| Montana | 21,008 | 1.05× |
| Rhode Island | 19,867 | 0.86× |
| Washington, District of Columbia | 18,171 | 0.84× |
| South Dakota | 16,927 | 1.01× |
| Delaware | 15,802 | 0.79× |
| North Dakota | 13,734 | 0.92× |
| Alabama | 13,505 | 0.13× |
| Vermont | 13,370 | 1.05× |
| Wyoming | 11,562 | 1.08× |
| Nebraska | 4,639 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khan Academy | 25.39× | Business & Career |
| Beetlejuice | 10.35× | Movies & TV |
| Donald Duck | 54.4× | Movies & TV |
| Indeed.com | 7.44× | Business & Career |
| This Is Us (TV series) | 21.05× | Movies & TV |
| Hatsune Miku | 30.81× | Literature |
| Google Maps | 5.16× | Internet & Social Media |
| Full House | 20.35× | Movies & TV |
| Zootopia | 15.27× | Movies & TV |
| Winnie-the-Pooh | 22.01× | Kids & Family |
| Harry Potter | 4.28× | Movies & TV |
| Elizabeth Olsen | 15.52× | Movies & TV |
| Pixiv | 19.09× | Internet & Social Media |
| Google News | 6.44× | News |
| Google Earth | 10.79× | Internet & Social Media |
| Nina Dobrev | 15.66× | Movies & TV |
| Jane the Virgin | 21.13× | Movies & TV |
| Twin Peaks | 8.72× | Movies & TV |
| Colin Farrell | 17.84× | Movies & TV |
| Dolls Kill | 20.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Early Adopter Mentality | POWER | 1.4 |
| Indulgence | JOY | 1.33 |
| Sustainability | BALANCE | 1.29 |
| Extroversion | THRILL | 1.29 |
| Mindfulness | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Germany | 7.4% |
| United Kingdom | 7.3% |
See The Wizarding World of Harry Potter (Universal Orlando Resort) audiences in other countries
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Germany
- The Wizarding World of Harry Potter (Universal Orlando Resort) — United Kingdom
- The Wizarding World of Harry Potter (Universal Orlando Resort) — France
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Italy
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Spain
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Brazil
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Japan
- The Wizarding World of Harry Potter (Universal Orlando Resort) — South Korea
- The Wizarding World of Harry Potter (Universal Orlando Resort) — India
More Theme park audiences in United States
- Walt Disney World (48,675,151)
- Disneyland (40,577,225)
- Disneyland Resort (13,019,476)
- Disneyland Paris (7,023,061)
- SeaWorld Orlando (6,450,873)
Frequently asked questions
How many fans does The Wizarding World of Harry Potter (Universal Orlando Resort) have in United States?
The Wizarding World of Harry Potter (Universal Orlando Resort) has an estimated audience of 7,231,231 people in United States, concentrated in Florida and California.
What is the gender split and age of The Wizarding World of Harry Potter (Universal Orlando Resort) fans?
67.7% of The Wizarding World of Harry Potter (Universal Orlando Resort) fans are female, 32.3% are male, with an average age of 35.6 years.
Which brands do The Wizarding World of Harry Potter (Universal Orlando Resort) fans like most?
The Wizarding World of Harry Potter (Universal Orlando Resort) fans show strongest brand affinity for Khan Academy (25.39×), Beetlejuice (10.35×), and Donald Duck (54.4×) over the country average.
Where do The Wizarding World of Harry Potter (Universal Orlando Resort) fans live in United States?
The Wizarding World of Harry Potter (Universal Orlando Resort) fans in United States are most concentrated in Florida (reach 1,194,632), California (reach 844,857), and Texas (reach 610,566). These three regions account for the largest share of the active audience.
What other brands do The Wizarding World of Harry Potter (Universal Orlando Resort) fans also like?
Beyond The Wizarding World of Harry Potter (Universal Orlando Resort) itself, the audience over-indexes on Beetlejuice (10.35×), Donald Duck (54.4×), Indeed.com (7.44×), and This Is Us (TV series) (21.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Wizarding World of Harry Potter (Universal Orlando Resort). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.