Fantastic Beasts and Where to Find Them Audience in United States

Fantastic Beasts and Where to Find Them logo

Fantastic Beasts and Where to Find Them has an estimated audience of 1,007,704 people in United States. 61.7% are female, 38.3% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: 24 (TV series), Westworld (TV series), Sex and the City, House of Cards (U.S. TV series), Gossip Girl.

The average Fantastic Beasts and Where to Find Them fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 24 (TV series), Westworld (TV series), Sex and the City, with strongest over-indexing on 24 (TV series) (58.81× the country average). Demographically, the Fantastic Beasts and Where to Find Them audience skews more female with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Book / Manga / Comic

Demographics of Fantastic Beasts and Where to Find Them fans

Demographic split for Fantastic Beasts and Where to Find Them audience in United States
MetricValue
Female61.7%
Male38.3%
Average age30.2
Estimated audience size1,007,704

Audience persona

The typical Fantastic Beasts and Where to Find Them fan in United States is more female, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 24 (TV series).

Top regions in United States

Top regions ranked by reach for Fantastic Beasts and Where to Find Them in United States
RegionReachAffinity
California107,6080.97×
Texas85,7320.99×
Florida65,1150.95×
New York46,1380.82×
Illinois34,9131.04×
Pennsylvania31,5990.93×
Ohio31,5681.02×
North Carolina29,1140.96×
Georgia27,4810.89×
Michigan27,2361.03×
Virginia23,5920.96×
Washington22,8521.13×
Arizona21,5551.05×
Tennessee20,7951.03×
Indiana19,8641.08×
New Jersey19,3260.75×
Missouri18,3411.13×
Colorado18,2041.15×
Massachusetts17,9500.9×
Wisconsin16,5171.09×
Minnesota14,7571.02×
Maryland14,5650.84×
Utah13,7181.52×
South Carolina13,5280.89×
Kentucky13,3981.06×
Oregon13,2821.15×
Oklahoma12,7611.14×
Alabama12,5850.89×
Louisiana11,7940.91×
Iowa9,0591.09×
Arkansas9,0001.08×
Kansas8,8101.11×
Nevada8,7750.9×
Connecticut8,4030.83×
Idaho7,3531.45×
Mississippi7,2170.87×
New Mexico4,9570.98×
Nebraska4,9540.98×
West Virginia4,6831×
Hawaii4,0740.94×
New Hampshire4,0461.02×
Maine3,6651.02×
Montana3,4081.22×
Rhode Island2,8200.88×
Alaska2,3271.08×
South Dakota2,1820.94×
Delaware2,0840.75×
Washington, District of Columbia1,9820.65×
North Dakota1,9570.95×
Vermont1,6040.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fantastic Beasts and Where to Find Them audience
BrandAffinityCategory
24 (TV series)58.81×Movies & TV
Westworld (TV series)32.5×Movies & TV
Sex and the City10.88×Movies & TV
House of Cards (U.S. TV series)35.55×Movies & TV
Gossip Girl18.78×Movies & TV
International education23.17×Business & Career
Desperate Housewives20.37×Movies & TV
Autism Awareness11.86×Health
Diabetes mellitus awareness7.87×Health
Hannibal (TV series)24.07×Movies & TV
Harry Potter3.8×Movies & TV
Twin Peaks8.91×Movies & TV
Kit Harington18.55×Movies & TV
Kia Sportage20×Cars & Mobility
Singer-songwriter3.84×Music & Radio
Downton Abbey11.82×Movies & TV
Beetlejuice4.58×Movies & TV
Die Hard18.28×Movies & TV
Microblogging8.15×Technology & Electronics
Harry Styles10.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fantastic Beasts and Where to Find Them audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.26
Pet OwnershipJOY1.89
Community OrientationOPEN1.86
ExtroversionTHRILL1.56
MindfulnessBALANCE1.42
Luxury OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Fantastic Beasts and Where to Find Them
CountryShare
United States28.4%
France10.5%
United Kingdom9.0%

See Fantastic Beasts and Where to Find Them audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Fantastic Beasts and Where to Find Them have in United States?

Fantastic Beasts and Where to Find Them has an estimated audience of 1,007,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Fantastic Beasts and Where to Find Them fans?

61.7% of Fantastic Beasts and Where to Find Them fans are female, 38.3% are male, with an average age of 30.2 years.

Which brands do Fantastic Beasts and Where to Find Them fans like most?

Fantastic Beasts and Where to Find Them fans show strongest brand affinity for 24 (TV series) (58.81×), Westworld (TV series) (32.5×), and Sex and the City (10.88×) over the country average.

Where do Fantastic Beasts and Where to Find Them fans live in United States?

Fantastic Beasts and Where to Find Them fans in United States are most concentrated in California (reach 107,608), Texas (reach 85,732), and Florida (reach 65,115). These three regions account for the largest share of the active audience.

What other brands do Fantastic Beasts and Where to Find Them fans also like?

Beyond Fantastic Beasts and Where to Find Them itself, the audience over-indexes on Westworld (TV series) (32.5×), Sex and the City (10.88×), House of Cards (U.S. TV series) (35.55×), and Gossip Girl (18.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fantastic Beasts and Where to Find Them. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.