Rascasse Audience Intelligence

Fantastic Beasts and Where to Find Them Audience in United States

A data profile of the people who buy, follow and care about Fantastic Beasts and Where to Find Them in United States — modelled from more than twelve digital signal sources. Fantastic Beasts and Where to Find Them has an estimated audience of 1,059,745 people in United States.

#193among Book / Manga / Comic in United States#360in Pets & Animals

The average Fantastic Beasts and Where to Find Them fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ezra Miller, Eddie Redmayne, Ralph Fiennes, with strongest over-indexing on Ezra Miller (137.76× the country average).

Demographically, the Fantastic Beasts and Where to Find Them audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fantastic Beasts and Where to Find Them fan in United States is more female, around 30.2 years old, with strong Tradition tendencies and a notable affinity for Ezra Miller.

Category: Pets & Animals · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fantastic Beasts and Where to Find Them profile in United States.

Audience size
1.1M
in United States
Gender
61.7%♀
38.3% male
Age
30.2
average years
Country rank
#22790
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fantastic Beasts and Where to Find Them fans

61.7% are female, 38.3% are male, average age 30.2.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Fantastic Beasts and Where to Find Them audience in United States
MetricValue
Female61.7%
Male38.3%
Average age30.2
Estimated audience size1,059,745
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Fantastic Beasts and Where to Find Them audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3917%
40-4911%
50+5%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Fantastic Beasts and Where to Find Them audience comes from United States.

Worldwide audience distribution share by country for Fantastic Beasts and Where to Find Them
CountryShare
United States26.5%
France12.8%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fantastic Beasts and Where to Find Them audience in United States is strongest.

Fig. 05

Top regions by affinity

Fantastic Beasts and Where to Find Them fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.58×
02Idaho~7K1.46×
03Alaska~3K1.28×
04Montana~3K1.23×
05Oregon~10K1.14×
06Oklahoma~10K1.14×
07Washington~20K1.12×
08Colorado~20K1.12×
09Missouri~20K1.10×
10Arkansas~9K1.08×
11Kansas~9K1.08×
12Iowa~9K1.06×
13Arizona~20K1.05×
14North Dakota~2K1.04×
15Indiana~20K1.03×
16New Mexico~5K1.03×
17South Dakota~2K1.03×
18Tennessee~20K1.02×
19Wisconsin~20K1.02×
20Kentucky~10K1.01×
21Nebraska~5K1.01×
22Maine~4K1.01×
23West Virginia~5K1.00×
24New Hampshire~4K1.00×
25Vermont~2K1.00×
26Florida~70K0.99×
27Michigan~30K0.99×
28Texas~80K0.98×
29Illinois~30K0.97×
30Minnesota~10K0.97×
31Hawaii~4K0.97×
32Ohio~30K0.95×
33California~100K0.94×
34North Carolina~30K0.93×
35Virginia~20K0.91×
36Nevada~9K0.91×
37Pennsylvania~30K0.90×
38Mississippi~7K0.90×
39Alabama~10K0.89×
40Rhode Island~3K0.89×
41Louisiana~10K0.88×
42Georgia~30K0.87×
43South Carolina~10K0.87×
44Massachusetts~20K0.86×
45Connecticut~8K0.83×
46Maryland~10K0.82×
47New York~40K0.80×
48Delaware~2K0.80×
49New Jersey~20K0.76×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Fantastic Beasts and Where to Find Them, United States
0.69×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fantastic Beasts and Where to Find Them audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fantastic Beasts and Where to Find Them audience
#·InterestCategoryAffinity×
01Eddie RedmayneMovies & TV162.04×
02Ezra MillerMovies & TV137.76×
03Michael GambonMovies & TV95.24×
04Robbie ColtraneMovies & TV88.89×
05Ralph FiennesMovies & TV75.59×
06Westworld (TV series)Movies & TV69.84×
07Hugh GrantMovies & TV66.79×
08Maggie SmithMovies & TV61.84×
09Pride & Prejudice (2005 film)Movies & TV60.85×
10Rosamund PikeMovies & TV59.01×
11Hannibal (TV series)Movies & TV58.56×
12Maisie WilliamsMovies & TV55.71×
1324 (TV series)Movies & TV52.59×
14Love ActuallyMovies & TV52.36×
15Jon VoightMovies & TV43.85×
16Desperate HousewivesMovies & TV40.89×
17True DetectiveMovies & TV31.75×
18Sex and the CityMovies & TV17.63×
19Harry PotterMovies & TV17.17×
20Stranger ThingsMovies & TV16.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fantastic Beasts and Where to Find Them audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fantastic Beasts and Where to Find Them audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
ExtroversionTHRILL1.71×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fantastic Beasts and Where to Find Them audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Risk AppetiteTHRILL0.91×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fantastic Beasts and Where to Find Them have in United States?

Fantastic Beasts and Where to Find Them has an estimated audience of 1,059,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fantastic Beasts and Where to Find Them fans?

61.7% of Fantastic Beasts and Where to Find Them fans are female, 38.3% are male, with an average age of 30.2 years.

03

Which brands do Fantastic Beasts and Where to Find Them fans like most?

Fantastic Beasts and Where to Find Them fans show strongest brand affinity for Ezra Miller (137.76×), Eddie Redmayne (162.04×), and Ralph Fiennes (75.59×) over the country average.

04

Where do Fantastic Beasts and Where to Find Them fans live in United States?

Fantastic Beasts and Where to Find Them fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fantastic Beasts and Where to Find Them fans also like?

Beyond Fantastic Beasts and Where to Find Them itself, the audience over-indexes on Eddie Redmayne (162.04×), Ralph Fiennes (75.59×), Harry Potter (17.17×), and True Detective (31.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fantastic Beasts and Where to Find Them. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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