Maggie Smith Audience in United States

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Maggie Smith has an estimated audience of 2,511,111 people in United States. 65.8% are female, 34.2% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Jude Law, Helen Mirren, Robert Pattinson, Helena Bonham Carter, Emma Thompson.

The average Maggie Smith fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jude Law, Helen Mirren, Robert Pattinson, with strongest over-indexing on Jude Law (35.83× the country average). Demographically, the Maggie Smith audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Maggie Smith fans

Demographic split for Maggie Smith audience in United States
MetricValue
Female65.8%
Male34.2%
Average age31.5
Estimated audience size2,511,111

Audience persona

The typical Maggie Smith fan in United States is more female, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Jude Law.

Top regions in United States

Top regions ranked by reach for Maggie Smith in United States
RegionReachAffinity
California237,0840.86×
Texas197,5510.92×
Florida141,7990.83×
New York135,8480.97×
Pennsylvania94,8331.12×
Ohio84,9051.1×
Illinois77,3190.92×
North Carolina74,5230.99×
Michigan69,4191.06×
Virginia64,0491.05×
Georgia63,0420.81×
Washington60,3561.2×
New Jersey53,3040.83×
Tennessee53,2991.06×
Massachusetts51,1641.03×
Indiana50,2001.09×
Missouri48,8651.21×
Arizona48,1570.94×
Maryland42,1690.98×
Colorado41,3661.05×
Wisconsin38,0631.01×
Oregon35,6161.24×
Minnesota34,9530.97×
South Carolina32,1290.85×
Oklahoma31,6281.13×
Kentucky31,414
Alabama30,9640.88×
Utah29,4121.31×
Louisiana26,9580.83×
Connecticut24,5470.97×
Kansas21,7871.1×
Arkansas21,4411.04×
Nevada20,7580.85×
Iowa20,683
Mississippi16,4840.8×
Idaho15,4271.23×
New Mexico13,0741.04×
Nebraska12,7081.01×
New Hampshire11,0071.11×
West Virginia10,9810.94×
Maine10,7811.2×
Hawaii8,4500.78×
Montana7,8671.13×
Washington, District of Columbia7,6811.02×
Rhode Island7,2310.9×
Delaware6,2900.91×
South Dakota5,0800.88×
Alaska5,0790.95×
Vermont4,6821.06×
North Dakota4,1340.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maggie Smith audience
BrandAffinityCategory
Jude Law35.83×Movies & TV
Helen Mirren27.25×Movies & TV
Robert Pattinson22.34×Movies & TV
Helena Bonham Carter30.81×Movies & TV
Emma Thompson30.48×Movies & TV
Guy Pearce38.86×Movies & TV
Gillian Anderson26.74×Movies & TV
Kenneth Branagh39.35×Movies & TV
Richard Harris38.5×Movies & TV
The Duchess53.79×Movies & TV
Tom Felton22.6×Movies & TV
Colin Firth25.55×Movies & TV
Jason Isaacs24.2×Movies & TV
Michael Fassbender21.58×Movies & TV
Imdb10.49×Movies & TV
Ralph Fiennes16.76×Movies & TV
Nanny McPhee37.37×Movies & TV
Gary Oldman17.17×Movies & TV
Sally Hawkins32.03×Movies & TV
Hugh Grant18.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maggie Smith audience
TraitClusterScore
ExtroversionTHRILL2.5
LGBTQ+ IdentityOPEN2.27
SustainabilityBALANCE1.72
TraditionCONSERVATISM1.48
Pet OwnershipJOY1.41
MindfulnessBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Maggie Smith
CountryShare
United States22.3%
United Kingdom12.1%
Germany7.2%

See Maggie Smith audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Maggie Smith have in United States?

Maggie Smith has an estimated audience of 2,511,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Maggie Smith fans?

65.8% of Maggie Smith fans are female, 34.2% are male, with an average age of 31.5 years.

Which brands do Maggie Smith fans like most?

Maggie Smith fans show strongest brand affinity for Jude Law (35.83×), Helen Mirren (27.25×), and Robert Pattinson (22.34×) over the country average.

Where do Maggie Smith fans live in United States?

Maggie Smith fans in United States are most concentrated in California (reach 237,084), Texas (reach 197,551), and Florida (reach 141,799). These three regions account for the largest share of the active audience.

What other brands do Maggie Smith fans also like?

Beyond Maggie Smith itself, the audience over-indexes on Helen Mirren (27.25×), Robert Pattinson (22.34×), Helena Bonham Carter (30.81×), and Emma Thompson (30.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maggie Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.