Rascasse Audience Intelligence

Maggie Smith Audience in United States

A data profile of the people who buy, follow and care about Maggie Smith in United States — modelled from more than twelve digital signal sources. Maggie Smith has an estimated audience of 2,430,052 people in United States.

#726among Actor Actress or TV Star in United States#2078among Person in United States#1774in Movies & TV

The average Maggie Smith fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jude Law, Helena Bonham Carter, Robert Pattinson, with strongest over-indexing on Jude Law (35.83× the country average).

Demographically, the Maggie Smith audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maggie Smith fan in United States is more female, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Jude Law.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maggie Smith profile in United States.

Audience size
2.4M
in United States
Gender
65.8%♀
34.2% male
Age
31.5
average years
Country rank
#12175
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maggie Smith fans

65.8% are female, 34.2% are male, average age 31.5.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Maggie Smith audience in United States
MetricValue
Female65.8%
Male34.2%
Average age31.5
Estimated audience size2,430,052
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Maggie Smith audience in United States
Age bracketShare%
16-1948%
20-2916%
30-3912%
40-4911%
50+13%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Maggie Smith audience comes from United States.

Worldwide audience distribution share by country for Maggie Smith
CountryShare
United States21.7%
United Kingdom12.3%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maggie Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Maggie Smith fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.30×
02Idaho~20K1.25×
03Oregon~40K1.22×
04Maine~10K1.22×
05Washington~60K1.17×
06Missouri~50K1.16×
07Montana~8K1.16×
08New Hampshire~10K1.15×
09Vermont~5K1.12×
10Oklahoma~30K1.11×
11Kansas~20K1.08×
12Pennsylvania~90K1.07×
13Ohio~80K1.05×
14Tennessee~50K1.05×
15Indiana~50K1.05×
16Alaska~6K1.05×
17Arkansas~20K1.04×
18New Mexico~10K1.04×
19Michigan~70K1.03×
20Colorado~40K1.03×
21Virginia~60K1.01×
22Nebraska~10K1.01×
23Massachusetts~50K1.00×
24Wisconsin~40K1.00×
25Kentucky~30K1.00×
26Iowa~20K1.00×
27Washington, District of Columbia~7K0.99×
28Connecticut~20K0.98×
29West Virginia~10K0.98×
30Maryland~40K0.97×
31Minnesota~40K0.97×
32North Carolina~70K0.95×
33Arizona~50K0.95×
34Rhode Island~8K0.95×
35Delaware~6K0.94×
36South Dakota~5K0.92×
37New York~100K0.90×
38Alabama~30K0.90×
39Illinois~70K0.89×
40South Carolina~30K0.88×
41North Dakota~5K0.88×
42Texas~200K0.87×
43Nevada~20K0.85×
44Florida~100K0.84×
45Louisiana~30K0.84×
46California~200K0.83×
47Mississippi~20K0.83×
48Georgia~60K0.82×
49Hawaii~9K0.82×
50New Jersey~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Maggie Smith, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maggie Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maggie Smith audience
#·InterestCategoryAffinity×
01The DuchessMovies & TV53.79×
02Kenneth BranaghMovies & TV39.35×
03Guy PearceMovies & TV38.86×
04Richard HarrisMovies & TV38.50×
05Nanny McPheeMovies & TV37.37×
06Jude LawMovies & TV35.83×
07Sally HawkinsMovies & TV32.03×
08Helena Bonham CarterMovies & TV30.81×
09Emma ThompsonMovies & TV30.48×
10Helen MirrenMovies & TV27.25×
11Gillian AndersonMovies & TV26.74×
12Colin FirthMovies & TV25.55×
13Hugo (film)Fashion & Accessoires24.26×
14Tom FeltonMovies & TV22.60×
15Robert PattinsonMovies & TV22.34×
16Michael FassbenderMovies & TV21.58×
17Gary OldmanMovies & TV17.17×
18Ralph FiennesMovies & TV16.76×
19Caitriona BalfeFashion & Accessoires16.02×
20ImdbMovies & TV10.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maggie Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maggie Smith audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.95×
Community OrientationOPEN1.33×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maggie Smith audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Career OrientationPOWER0.93×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maggie Smith have in United States?

Maggie Smith has an estimated audience of 2,430,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maggie Smith fans?

65.8% of Maggie Smith fans are female, 34.2% are male, with an average age of 31.5 years.

03

Which brands do Maggie Smith fans like most?

Maggie Smith fans show strongest brand affinity for Jude Law (35.83×), Helena Bonham Carter (30.81×), and Robert Pattinson (22.34×) over the country average.

04

Where do Maggie Smith fans live in United States?

Maggie Smith fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maggie Smith fans also like?

Beyond Maggie Smith itself, the audience over-indexes on Helena Bonham Carter (30.81×), Robert Pattinson (22.34×), Helen Mirren (27.25×), and Emma Thompson (30.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Maggie Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maggie Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →