Rascasse Audience Intelligence

Helen Mirren Audience in United States

A data profile of the people who buy, follow and care about Helen Mirren in United States — modelled from more than twelve digital signal sources. Helen Mirren has an estimated audience of 4,134,955 people in United States.

#331among Actor Actress or TV Star in United States#967among Person in United States#863in Movies & TV

The average Helen Mirren fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hugh Grant, Judi Dench, Jude Law, with strongest over-indexing on Hugh Grant (81.97× the country average).

Demographically, the Helen Mirren audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Helen Mirren fan in United States is more female, around 36.6 years old, with strong Spirituality tendencies and a notable affinity for Hugh Grant.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helen Mirren profile in United States.

Audience size
4.1M
in United States
Gender
64.1%♀
35.9% male
Age
36.6
average years
Country rank
#7839
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Helen Mirren fans

64.1% are female, 35.9% are male, average age 36.6.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Helen Mirren audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.6
Estimated audience size4,134,955
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Helen Mirren audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4916%
50+17%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Helen Mirren audience comes from United States.

Worldwide audience distribution share by country for Helen Mirren
CountryShare
United States26.0%
United Kingdom12.7%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helen Mirren audience in United States is strongest.

Fig. 05

Top regions by affinity

Helen Mirren fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.27×
02Maine~20K1.24×
03Oregon~70K1.22×
04Idaho~30K1.19×
05New Hampshire~20K1.16×
06Utah~50K1.13×
07Arkansas~50K1.13×
08Missouri~90K1.12×
09Washington~100K1.11×
10Indiana~100K1.07×
11Oklahoma~60K1.07×
12Kansas~40K1.07×
13Vermont~9K1.06×
14Tennessee~100K1.05×
15Kentucky~70K1.05×
16Colorado~80K1.04×
17Wisconsin~80K1.03×
18Connecticut~50K1.03×
19Michigan~100K1.02×
20Minnesota~70K1.02×
21New Mexico~30K1.02×
22Ohio~200K1.01×
23Iowa~40K1.01×
24Delaware~10K1.01×
25Alaska~10K1.00×
26West Virginia~20K0.99×
27Pennsylvania~200K0.98×
28North Carolina~100K0.98×
29Arizona~100K0.98×
30Massachusetts~100K0.98×
31South Carolina~70K0.98×
32Rhode Island~20K0.98×
33Virginia~100K0.97×
34Nebraska~20K0.97×
35Illinois~200K0.93×
36Florida~300K0.92×
37South Dakota~10K0.92×
38New York~300K0.91×
39Maryland~80K0.91×
40North Dakota~9K0.91×
41Texas~400K0.90×
42Louisiana~60K0.90×
43Alabama~60K0.88×
44Nevada~40K0.88×
45Mississippi~40K0.88×
46California~500K0.87×
47Georgia~100K0.87×
48New Jersey~100K0.86×
49Hawaii~20K0.80×
50Washington, District of Columbia~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Helen Mirren, United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helen Mirren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helen Mirren audience
#·InterestCategoryAffinity×
01Judi DenchMovies & TV96.11×
02Hugh GrantMovies & TV81.97×
03Matt Smith (actor)Movies & TV81.24×
04Guy PearceMovies & TV81.03×
05Blythe DannerMovies & TV72.70×
06Colin FirthMovies & TV66.91×
07Martin FreemanMovies & TV59.52×
08Jude LawMovies & TV59.11×
0910 Things I Hate About You (TV series)Movies & TV51.09×
10Olivia ColmanMovies & TV47.72×
11Helena Bonham CarterMovies & TV46.26×
12Anthony HopkinsMovies & TV45.89×
13Maggie SmithMovies & TV42.32×
14Cloudy with a Chance of Meatballs (film)Movies & TV39.86×
15Henry CavillMovies & TV35.47×
16Jessie BuckleyMovies & TV24.92×
17Kelly OsbourneMusic & Radio23.88×
18Christian BaleMovies & TV22.73×
19Jamie Lee CurtisMovies & TV14.91×
20Diane KeatonMovies & TV14.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helen Mirren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helen Mirren audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
TravellingTHRILL1.43×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helen Mirren audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.95×
Luxury OrientationPREMIUM1.01×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helen Mirren have in United States?

Helen Mirren has an estimated audience of 4,134,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Helen Mirren fans?

64.1% of Helen Mirren fans are female, 35.9% are male, with an average age of 36.6 years.

03

Which brands do Helen Mirren fans like most?

Helen Mirren fans show strongest brand affinity for Hugh Grant (81.97×), Judi Dench (96.11×), and Jude Law (59.11×) over the country average.

04

Where do Helen Mirren fans live in United States?

Helen Mirren fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Helen Mirren fans also like?

Beyond Helen Mirren itself, the audience over-indexes on Judi Dench (96.11×), Jude Law (59.11×), Matt Smith (actor) (81.24×), and 10 Things I Hate About You (TV series) (51.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Helen Mirren audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Helen Mirren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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