Rascasse Audience Intelligence

Matt Smith (actor) Audience in United States

A data profile of the people who buy, follow and care about Matt Smith (actor) in United States — modelled from more than twelve digital signal sources. Matt Smith (actor) has an estimated audience of 1,778,406 people in United States.

#994among Actor Actress or TV Star in United States#2967among Person in United States#2483in Movies & TV

The average Matt Smith (actor) fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pedigree Petfoods, Anya Taylor-Joy, Christian Bale, with strongest over-indexing on Pedigree Petfoods (774.19× the country average).

Demographically, the Matt Smith (actor) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matt Smith (actor) fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Pedigree Petfoods.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matt Smith (actor) profile in United States.

Audience size
1.8M
in United States
Gender
57.2%♀
42.8% male
Age
44.0
average years
Country rank
#15608
Person in United States
Fig. 01

Search interest · 12-month trend

+71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matt Smith (actor) fans

57.2% are female, 42.8% are male, average age 44.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Matt Smith (actor) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age44.0
Estimated audience size1,778,406
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Matt Smith (actor) audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4920%
50+34%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Matt Smith (actor) audience comes from United States.

Worldwide audience distribution share by country for Matt Smith (actor)
CountryShare
United States23.9%
United Kingdom12.7%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matt Smith (actor) audience in United States is strongest.

Fig. 05

Top regions by affinity

Matt Smith (actor) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.19×
02Maine~7K1.17×
03Washington~40K1.14×
04Colorado~30K1.13×
05Utah~20K1.12×
06Alaska~4K1.12×
07Idaho~9K1.10×
08Kentucky~20K1.08×
09New York~90K1.07×
10Missouri~30K1.07×
11New Hampshire~7K1.07×
12Rhode Island~5K1.07×
13Massachusetts~30K1.06×
14Oklahoma~20K1.06×
15Kansas~10K1.06×
16California~200K1.05×
17Pennsylvania~60K1.05×
18North Carolina~50K1.05×
19Montana~4K1.04×
20Vermont~3K1.03×
21Arizona~30K1.02×
22West Virginia~7K1.02×
23Virginia~40K1.01×
24Connecticut~20K1.00×
25Arkansas~10K1.00×
26Illinois~50K0.99×
27Tennessee~30K0.99×
28Washington, District of Columbia~5K0.99×
29Florida~100K0.98×
30Ohio~50K0.98×
31Texas~100K0.97×
32Michigan~40K0.97×
33Minnesota~20K0.97×
34Indiana~30K0.96×
35New Jersey~40K0.95×
36Alabama~20K0.95×
37Iowa~10K0.95×
38Wisconsin~20K0.94×
39Louisiana~20K0.94×
40Nevada~10K0.94×
41North Dakota~3K0.94×
42Georgia~40K0.93×
43Maryland~20K0.91×
44South Carolina~20K0.90×
45New Mexico~7K0.90×
46Nebraska~7K0.89×
47Hawaii~6K0.89×
48Mississippi~10K0.88×
49Delaware~4K0.88×
50South Dakota~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Matt Smith (actor), United States
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matt Smith (actor) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matt Smith (actor) audience
#·InterestCategoryAffinity×
01Pedigree PetfoodsShopping774.19×
02Anya Taylor-JoyMovies & TV104.92×
03Dan StevensMovies & TV87.88×
04Helen MirrenMovies & TV81.24×
05Anthony HopkinsMovies & TV75.79×
06Christian BaleMovies & TV66.17×
07Sean BeanMovies & TV53.45×
08Lena HeadeyMovies & TV46.70×
09JumanjiMovies & TV42.59×
10Helena Bonham CarterMovies & TV41.88×
11Maisie WilliamsMovies & TV41.21×
12Hugh GrantMovies & TV37.07×
13Judi DenchMovies & TV33.65×
14Romeo and JulietArts & Culture32.72×
15Olivia ColmanMovies & TV25.92×
16Benedict CumberbatchMovies & TV21.78×
17Kelly OsbourneMusic & Radio20.00×
18Amanda SeyfriedMovies & TV20.00×
19Vanessa KirbyMovies & TV20.00×
20Emily BluntMovies & TV12.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matt Smith (actor) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matt Smith (actor) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
Family OrientationCONSERVATISM2.22×
SustainabilityBALANCE2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matt Smith (actor) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
ExtroversionTHRILL0.81×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matt Smith (actor) have in United States?

Matt Smith (actor) has an estimated audience of 1,778,406 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matt Smith (actor) fans?

57.2% of Matt Smith (actor) fans are female, 42.8% are male, with an average age of 44.0 years.

03

Which brands do Matt Smith (actor) fans like most?

Matt Smith (actor) fans show strongest brand affinity for Pedigree Petfoods (774.19×), Anya Taylor-Joy (104.92×), and Christian Bale (66.17×) over the country average.

04

Where do Matt Smith (actor) fans live in United States?

Matt Smith (actor) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Matt Smith (actor) fans also like?

Beyond Matt Smith (actor) itself, the audience over-indexes on Anya Taylor-Joy (104.92×), Christian Bale (66.17×), Helen Mirren (81.24×), and Anthony Hopkins (75.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Matt Smith (actor) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Smith (actor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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