Matt Smith (actor) Audience in United States

Matt Smith (actor) has an estimated audience of 1,555,078 people in United States. 57.2% are female, 42.8% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Anya Taylor-Joy, Helen Mirren, Anthony Hopkins, Lena Headey, Sean Bean.

The average Matt Smith (actor) fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anya Taylor-Joy, Helen Mirren, Anthony Hopkins, with strongest over-indexing on Anya Taylor-Joy (70.19× the country average). Demographically, the Matt Smith (actor) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matt Smith (actor) fans

Demographic split for Matt Smith (actor) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age44.0
Estimated audience size1,555,078

Audience persona

The typical Matt Smith (actor) fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Anya Taylor-Joy.

Top regions in United States

Top regions ranked by reach for Matt Smith (actor) in United States
RegionReachAffinity
California187,2211.09×
Texas136,4561.02×
Florida109,5781.04×
New York99,7571.15×
Pennsylvania57,6621.1×
Illinois53,6711.04×
North Carolina50,1601.07×
Ohio48,6811.02×
Georgia47,0980.98×
New Jersey40,6951.03×
Michigan40,5581×
Virginia40,3131.06×
Washington36,2111.16×
Massachusetts34,5071.13×
Arizona33,1031.04×
Tennessee30,9880.99×
Indiana27,9730.98×
Colorado27,9101.14×
Missouri27,7581.11×
Maryland24,3920.91×
Minnesota22,9181.03×
Wisconsin22,3230.95×
Kentucky21,8181.12×
Oregon21,3991.2×
Alabama21,1870.98×
South Carolina21,1310.9×
Louisiana19,3900.97×
Oklahoma18,3061.06×
Connecticut15,9881.03×
Utah14,9961.08×
Nevada14,4040.96×
Kansas12,6131.03×
Arkansas12,4420.97×
Iowa11,2260.88×
Mississippi10,8140.84×
Idaho8,0691.03×
West Virginia6,9430.96×
Nebraska6,5690.84×
New Mexico6,4100.82×
New Hampshire6,3741.04×
Maine6,3721.14×
Hawaii5,9510.89×
Rhode Island5,4541.1×
Washington, District of Columbia4,7671.02×
Montana4,0360.94×
Delaware3,6390.85×
Alaska3,4341.03×
North Dakota2,6450.83×
South Dakota2,5820.72×
Vermont2,5020.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Smith (actor) audience
BrandAffinityCategory
Anya Taylor-Joy70.19×Movies & TV
Helen Mirren77.55×Movies & TV
Anthony Hopkins68.37×Movies & TV
Lena Headey48.3×Movies & TV
Sean Bean53.62×Movies & TV
Autism Awareness19.03×Health
Maisie Williams42.52×Movies & TV
Jumanji37.23×Movies & TV
Diabetes mellitus awareness12.48×Health
Vanessa Kirby20×Movies & TV
Kelly Osbourne16.23×Music & Radio
Hugh Grant29.5×Movies & TV
Benedict Cumberbatch26.77×Movies & TV
Amanda Seyfried15.54×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Gillian Anderson23.53×Movies & TV
Daniel Day-Lewis20×Movies & TV
Dan Stevens32.19×Movies & TV
Emily Blunt14.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Smith (actor) audience
TraitClusterScore
PatriotismCONSERVATISM2.05
Family OrientationCONSERVATISM1.41
SustainabilityBALANCE1.21
IndividualismJOY1.17
Need for SecurityCONSERVATISM1.17
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Matt Smith (actor)
CountryShare
United States22.6%
United Kingdom13.1%
Germany5.8%

See Matt Smith (actor) audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Matt Smith (actor) have in United States?

Matt Smith (actor) has an estimated audience of 1,555,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Matt Smith (actor) fans?

57.2% of Matt Smith (actor) fans are female, 42.8% are male, with an average age of 44.0 years.

Which brands do Matt Smith (actor) fans like most?

Matt Smith (actor) fans show strongest brand affinity for Anya Taylor-Joy (70.19×), Helen Mirren (77.55×), and Anthony Hopkins (68.37×) over the country average.

Where do Matt Smith (actor) fans live in United States?

Matt Smith (actor) fans in United States are most concentrated in California (reach 187,221), Texas (reach 136,456), and Florida (reach 109,578). These three regions account for the largest share of the active audience.

What other brands do Matt Smith (actor) fans also like?

Beyond Matt Smith (actor) itself, the audience over-indexes on Helen Mirren (77.55×), Anthony Hopkins (68.37×), Lena Headey (48.3×), and Sean Bean (53.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Smith (actor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.