Rascasse Audience Intelligence

Lena Headey Audience in United States

A data profile of the people who buy, follow and care about Lena Headey in United States — modelled from more than twelve digital signal sources. Lena Headey has an estimated audience of 3,148,252 people in United States.

#502among Actor Actress or TV Star in United States#1455among Person in United States#1262in Movies & TV

The average Lena Headey fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Olivia Cooke, Sean Bean, Emilia Clarke, with strongest over-indexing on Olivia Cooke (83.53× the country average).

Demographically, the Lena Headey audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lena Headey fan in United States is balanced, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Olivia Cooke.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lena Headey profile in United States.

Audience size
3.1M
in United States
Gender
50.0%♀
50.0% male
Age
36.6
average years
Country rank
#9879
Person in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lena Headey fans

50.0% are female, 50.0% are male, average age 36.6.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Lena Headey audience in United States
MetricValue
Female50.0%
Male50.0%
Average age36.6
Estimated audience size3,148,252
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Lena Headey audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Lena Headey audience comes from United States.

Worldwide audience distribution share by country for Lena Headey
CountryShare
United States25.5%
United Kingdom8.2%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lena Headey audience in United States is strongest.

Fig. 05

Top regions by affinity

Lena Headey fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.28×
02Idaho~20K1.25×
03Montana~10K1.23×
04Arizona~70K1.18×
05Michigan~90K1.16×
06Oklahoma~40K1.16×
07Wyoming~5K1.15×
08Washington~60K1.12×
09Utah~30K1.12×
10Oregon~40K1.11×
11New Mexico~20K1.11×
12Colorado~50K1.09×
13Maine~10K1.09×
14Tennessee~60K1.07×
15Missouri~50K1.07×
16Kentucky~40K1.06×
17North Dakota~6K1.05×
18Arkansas~20K1.04×
19West Virginia~10K1.04×
20Texas~300K1.03×
21Kansas~20K1.03×
22New Hampshire~10K1.03×
23South Dakota~7K1.02×
24Indiana~50K1.00×
25Wisconsin~40K1.00×
26Alabama~40K1.00×
27Iowa~20K0.98×
28Ohio~90K0.96×
29Minnesota~40K0.96×
30Nebraska~10K0.96×
31California~300K0.95×
32Pennsylvania~90K0.95×
33Illinois~90K0.95×
34South Carolina~40K0.95×
35Nevada~30K0.95×
36North Carolina~80K0.94×
37Hawaii~10K0.93×
38Rhode Island~9K0.93×
39Virginia~60K0.92×
40Connecticut~30K0.92×
41Florida~200K0.91×
42Louisiana~30K0.91×
43Mississippi~20K0.91×
44Georgia~80K0.90×
45Massachusetts~50K0.89×
46New York~100K0.85×
47Maryland~40K0.85×
48New Jersey~60K0.84×
49Delaware~7K0.82×
50Washington, District of Columbia~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Lena Headey, United States
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lena Headey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lena Headey audience
#·InterestCategoryAffinity×
01Olivia CookeMovies & TV83.53×
02Age of Wonders IIIGames73.18×
03Sean BeanMovies & TV62.15×
04Black Sails (TV series)Movies & TV59.26×
05Our Lady of Fatima UniversityBusiness & Career58.51×
06Matt Smith (actor)Movies & TV46.70×
07Sibel KekilliMovies & TV36.70×
08Kristofer HivjuMovies & TV32.71×
09Carice van HoutenMovies & TV30.88×
10Emilia ClarkeMovies & TV28.74×
11David TennantMovies & TV28.46×
12Kit HaringtonMovies & TV27.73×
13Sally HawkinsMovies & TV22.11×
14Game of Thrones (2014 video game)Games21.18×
15Richard MaddenMovies & TV18.14×
16Peter DinklageMovies & TV17.05×
17Michael FassbenderMovies & TV14.69×
18Jon SnowMovies & TV11.48×
19Thandie NewtonMovies & TV11.02×
20Personal trainerSports3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lena Headey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lena Headey audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.35×
Luxury OrientationPREMIUM1.24×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lena Headey audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.52×
Convenience OrientationPREMIUM0.53×
Need for SecurityCONSERVATISM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lena Headey have in United States?

Lena Headey has an estimated audience of 3,148,252 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lena Headey fans?

50.0% of Lena Headey fans are female, 50.0% are male, with an average age of 36.6 years.

03

Which brands do Lena Headey fans like most?

Lena Headey fans show strongest brand affinity for Olivia Cooke (83.53×), Sean Bean (62.15×), and Emilia Clarke (28.74×) over the country average.

04

Where do Lena Headey fans live in United States?

Lena Headey fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lena Headey fans also like?

Beyond Lena Headey itself, the audience over-indexes on Sean Bean (62.15×), Emilia Clarke (28.74×), Matt Smith (actor) (46.7×), and Black Sails (TV series) (59.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Lena Headey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lena Headey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →