Rascasse Audience Intelligence

Richard Madden Audience in United States

A data profile of the people who buy, follow and care about Richard Madden in United States — modelled from more than twelve digital signal sources. Richard Madden has an estimated audience of 1,682,245 people in United States.

#1046among Actor Actress or TV Star in United States#3150among Person in United States#2631in Movies & TV

The average Richard Madden fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super!, Viola, Dustin Hoffman, with strongest over-indexing on Super! (251.57× the country average).

Demographically, the Richard Madden audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Richard Madden fan in United States is more male, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Super!.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Madden profile in United States.

Audience size
1.7M
in United States
Gender
44.9%♀
55.1% male
Age
43.0
average years
Country rank
#16281
Person in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Madden fans

44.9% are female, 55.1% are male, average age 43.0.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Richard Madden audience in United States
MetricValue
Female44.9%
Male55.1%
Average age43.0
Estimated audience size1,682,245
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Richard Madden audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3915%
40-4932%
50+26%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Richard Madden audience comes from United States.

Worldwide audience distribution share by country for Richard Madden
CountryShare
United States24.7%
United Kingdom12.1%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Madden audience in United States is strongest.

Fig. 05

Top regions by affinity

Richard Madden fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.50×
02Idaho~9K1.23×
03Washington~30K1.13×
04California~200K1.12×
05Arizona~30K1.11×
06Massachusetts~30K1.08×
07Colorado~20K1.07×
08Hawaii~7K1.07×
09Washington, District of Columbia~5K1.07×
10Montana~4K1.05×
11New York~80K1.04×
12Oregon~20K1.04×
13Alaska~3K1.03×
14Texas~100K1.02×
15Virginia~40K1.02×
16Oklahoma~20K1.02×
17Connecticut~10K1.02×
18New Hampshire~6K1.02×
19Rhode Island~5K1.01×
20Florida~100K1.00×
21Tennessee~30K1.00×
22Minnesota~20K1.00×
23New Jersey~40K0.99×
24Arkansas~10K0.99×
25Illinois~50K0.98×
26North Carolina~40K0.98×
27Indiana~30K0.98×
28Kentucky~20K0.98×
29North Dakota~3K0.98×
30Pennsylvania~50K0.97×
31Georgia~40K0.97×
32Michigan~40K0.97×
33Missouri~20K0.97×
34Kansas~10K0.97×
35Nebraska~7K0.97×
36Maine~5K0.96×
37South Carolina~20K0.95×
38Vermont~2K0.95×
39Alabama~20K0.94×
40Maryland~20K0.93×
41New Mexico~7K0.93×
42South Dakota~3K0.93×
43Ohio~40K0.92×
44Nevada~10K0.91×
45Mississippi~10K0.91×
46Wisconsin~20K0.90×
47Iowa~10K0.90×
48West Virginia~6K0.90×
49Delaware~4K0.90×
50Louisiana~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Richard Madden, United States
0.89×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Madden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Madden audience
#·InterestCategoryAffinity×
01Super!Movies & TV251.57×
02Rai 1Movies & TV251.57×
03Gianni MorandiMusic & Radio231.67×
04ViolaMusic & Radio146.41×
05Giallo (TV channel)Movies & TV126.37×
06Dustin HoffmanMovies & TV80.74×
07Buca di BeppoFood & Beverages39.70×
08Maggiano's Little ItalyFood & Beverages29.03×
09LisbonTravel & Leisure21.74×
10Tommy Lee JonesMovies & TV20.00×
11Yao MingSports20.00×
12Keri RussellMovies & TV17.73×
13Bonefish GrillFood & Beverages17.59×
14Panda ExpressFood & Beverages10.79×
15PortugalTravel & Leisure7.95×
16Organic farmingFood & Beverages4.03×
17SundayHome & Garden3.30×
18SaturdayHome & Garden3.26×
19MeatFood & Beverages3.24×
20Alcoholic beveragesFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Madden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Madden audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.50×
MindfulnessBALANCE1.45×
SustainabilityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Madden audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.25×
Community OrientationOPEN0.49×
Urban LifestyleOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Madden have in United States?

Richard Madden has an estimated audience of 1,682,245 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Richard Madden fans?

44.9% of Richard Madden fans are female, 55.1% are male, with an average age of 43.0 years.

03

Which brands do Richard Madden fans like most?

Richard Madden fans show strongest brand affinity for Super! (251.57×), Viola (146.41×), and Dustin Hoffman (80.74×) over the country average.

04

Where do Richard Madden fans live in United States?

Richard Madden fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Madden fans also like?

Beyond Richard Madden itself, the audience over-indexes on Viola (146.41×), Dustin Hoffman (80.74×), Panda Express (10.79×), and Rai 1 (251.57×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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