Richard Madden Audience in United States

Richard Madden logo

Richard Madden has an estimated audience of 1,453,127 people in United States. 44.9% are female, 55.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Viola, Super!, Dustin Hoffman, Panda Express, Rai 1.

The average Richard Madden fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Viola, Super!, Dustin Hoffman, with strongest over-indexing on Viola (146.41× the country average). Demographically, the Richard Madden audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Richard Madden fans

Demographic split for Richard Madden audience in United States
MetricValue
Female44.9%
Male55.1%
Average age43.0
Estimated audience size1,453,127

Audience persona

The typical Richard Madden fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Viola.

Top regions in United States

Top regions ranked by reach for Richard Madden in United States
RegionReachAffinity
California187,8531.18×
Texas133,7041.07×
Florida100,2841.02×
New York89,9881.11×
Illinois50,8131.05×
Pennsylvania48,8081×
Georgia44,7791×
North Carolina43,7261×
Ohio41,9580.94×
New Jersey37,9681.03×
Michigan37,5480.99×
Virginia36,9631.04×
Arizona34,8721.18×
Washington34,8071.19×
Massachusetts31,5571.1×
Tennessee29,5811.01×
Indiana26,2310.99×
Colorado25,7501.12×
Missouri23,0940.99×
Maryland23,0760.92×
Minnesota21,4911.03×
South Carolina20,3630.93×
Wisconsin20,0300.92×
Utah20,0201.54×
Alabama19,4580.96×
Kentucky18,2851×
Oregon17,6941.06×
Oklahoma16,6231.03×
Louisiana16,3450.87×
Connecticut14,9711.03×
Nevada12,8850.92×
Arkansas11,2880.94×
Kansas10,8710.95×
Mississippi10,5800.88×
Iowa10,2840.86×
Idaho9,1141.25×
Hawaii6,9941.12×
Nebraska6,7890.93×
New Mexico6,5960.91×
New Hampshire5,7421×
West Virginia5,4820.81×
Washington, District of Columbia4,7851.1×
Maine4,6140.89×
Rhode Island4,3950.95×
Montana3,9970.99×
Delaware3,3400.83×
South Dakota3,0320.9×
Alaska2,8440.91×
North Dakota2,6240.88×
Vermont2,2300.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richard Madden audience
BrandAffinityCategory
Viola146.41×Music & Radio
Super!251.57×Movies & TV
Dustin Hoffman80.74×Movies & TV
Panda Express10.79×Food & Beverages
Rai 1251.57×Movies & TV
Buca di Beppo39.7×Food & Beverages
Tommy Lee Jones20×Movies & TV
Gianni Morandi231.67×Music & Radio
Bonefish Grill17.59×Food & Beverages
Keri Russell17.73×Movies & TV
Giallo (TV channel)126.37×Movies & TV
Yao Ming20×Sports
Meat3.24×Food & Beverages
Lisbon21.74×Travel & Leisure
Portugal7.95×Travel & Leisure
Sunday3.3×Home & Garden
Alcoholic beverages2.1×Food & Beverages
Organic farming4.03×Food & Beverages
Saturday3.26×Home & Garden
Sky Cinema (Italy)44.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richard Madden audience
TraitClusterScore
PatriotismCONSERVATISM1.92
LGBTQ+ IdentityOPEN1.84
SpiritualityBALANCE1.44
Luxury OrientationPREMIUM1.28
Early Adopter MentalityPOWER1.26
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Richard Madden
CountryShare
United States23.3%
United Kingdom11.6%
Germany5.6%

See Richard Madden audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Richard Madden have in United States?

Richard Madden has an estimated audience of 1,453,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Richard Madden fans?

44.9% of Richard Madden fans are female, 55.1% are male, with an average age of 43.0 years.

Which brands do Richard Madden fans like most?

Richard Madden fans show strongest brand affinity for Viola (146.41×), Super! (251.57×), and Dustin Hoffman (80.74×) over the country average.

Where do Richard Madden fans live in United States?

Richard Madden fans in United States are most concentrated in California (reach 187,853), Texas (reach 133,704), and Florida (reach 100,284). These three regions account for the largest share of the active audience.

What other brands do Richard Madden fans also like?

Beyond Richard Madden itself, the audience over-indexes on Super! (251.57×), Dustin Hoffman (80.74×), Panda Express (10.79×), and Rai 1 (251.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.