Sunday Audience in United States

Sunday logo

Sunday has an estimated audience of 44,765,839 people in United States. 59.1% are female, 40.9% are male, average age 40.1. Top regions: California, Florida, Texas. Top brand affinities: Capital One, MSN, Google Maps, CarGurus, Indeed.com.

The average Sunday fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, MSN, Google Maps, with strongest over-indexing on Capital One (3.42× the country average). Demographically, the Sunday audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sunday fans

Demographic split for Sunday audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.1
Estimated audience size44,765,839

Audience persona

The typical Sunday fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sunday in United States
RegionReachAffinity
California5,350,4541.09×
Florida4,630,6461.53×
Texas4,342,1191.13×
New York3,324,7211.33×
North Carolina2,059,4571.53×
Virginia1,694,8801.55×
Illinois1,572,0621.05×
Pennsylvania1,570,0331.04×
Georgia1,511,8821.1×
New Jersey1,426,9131.25×
Ohio1,332,3040.97×
Michigan1,166,4941×
Washington1,031,2661.15×
Louisiana901,1951.56×
Massachusetts882,9121×
Tennessee870,4070.97×
Arizona840,6690.92×
Maryland823,3751.07×
Indiana788,2500.96×
South Carolina772,7661.15×
Colorado750,0161.06×
Missouri687,1340.95×
Wisconsin613,9730.91×
Minnesota579,4040.9×
Alabama564,3970.9×
Kentucky502,8190.9×
Oklahoma472,0830.95×
Connecticut469,8911.05×
Oregon424,8100.83×
Nevada405,8530.94×
Mississippi377,1731.02×
Utah356,9200.89×
Arkansas344,5720.93×
Kansas331,4990.94×
Iowa323,1780.88×
New Mexico219,2800.98×
Hawaii197,7451.03×
Nebraska187,4470.83×
Idaho179,5400.8×
New Hampshire174,2270.99×
West Virginia166,5600.8×
Rhode Island165,2801.16×
Maine149,6310.93×
Washington, District of Columbia125,1020.93×
Delaware114,7360.93×
Montana89,6860.72×
South Dakota78,4450.76×
Alaska68,1740.71×
North Dakota68,1250.74×
Vermont52,7060.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunday audience
BrandAffinityCategory
Capital One3.42×Business & Career
MSN2.98×News
Google Maps2.8×Internet & Social Media
CarGurus3.47×Cars & Mobility
Indeed.com2.39×Business & Career
Planet Fitness2.05×Sports
Hobby Lobby1.89×Home & Garden
Texas Roadhouse1.93×Food & Beverages
Staples (Canada)2.47×Business & Career
Google News2.76×News
Great Clips2.83×Beauty & Wellness
Diane Keaton2.73×Movies & TV
Dollar General1.65×Shopping
Singer-songwriter1.69×Music & Radio
DeviantArt2.9×Internet & Social Media
Aldi1.6×Shopping
AccuWeather2.56×Home & Garden
Circle K2.77×Shopping
Billy Bob Thornton3.43×Movies & TV
Google Flights2.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunday audience
TraitClusterScore
ExtroversionTHRILL1.17
Risk AppetiteTHRILL1.05
Price SensitivityPREMIUM1.04
Sports ActivityPOWER1.02
Family OrientationCONSERVATISM1.02
Healthy LifestyleBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Sunday
CountryShare
United States29.7%
United Kingdom7.8%
Australia3.7%

See Sunday audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sunday have in United States?

Sunday has an estimated audience of 44,765,839 people in United States, concentrated in California and Florida.

What is the gender split and age of Sunday fans?

59.1% of Sunday fans are female, 40.9% are male, with an average age of 40.1 years.

Which brands do Sunday fans like most?

Sunday fans show strongest brand affinity for Capital One (3.42×), MSN (2.98×), and Google Maps (2.8×) over the country average.

Where do Sunday fans live in United States?

Sunday fans in United States are most concentrated in California (reach 5,350,454), Florida (reach 4,630,646), and Texas (reach 4,342,119). These three regions account for the largest share of the active audience.

What other brands do Sunday fans also like?

Beyond Sunday itself, the audience over-indexes on MSN (2.98×), Google Maps (2.8×), CarGurus (3.47×), and Indeed.com (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.