Rascasse Audience Intelligence

Sunday Audience in United States

Name: Sunday — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sunday in United States — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 44,765,839 people in United States.

#351among Topic in United States #31in Home & Garden

The average Sunday fan in United States is 40.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Real property, Demi Moore, Ace Hardware, with strongest over-indexing on Real property (2.04× the country average).

Demographically, the Sunday audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunday fan in United States is more female, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunday profile in United States.

Audience size

44.8M

in United States

Gender

59.1%♀

40.9% male

Age

40.1

average years

Country rank

#484

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sunday fans

59.1% are female, 40.9% are male, average age 40.1.

Fig. 02

Gender split

59.1%

Female

40.9%

Male

Demographic split for Sunday audience in United States
Metric	Value
Female	59.1%
Male	40.9%
Average age	40.1
Estimated audience size	44,765,839

Fig. 03

Age distribution

Age distribution of the Sunday audience in United States
Age bracket	Share	%
16-19		18%
20-29		19%
30-39		20%
40-49		22%
50+		22%

Fig. 04

Worldwide distribution

29.7%

of the worldwide Sunday audience comes from United States.

Worldwide audience distribution share by country for Sunday
Country	Share
United States	29.7%
United Kingdom	7.8%
Australia	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunday audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunday fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~1M	2.05×
02	North Carolina	~2.5M	1.80×
03	Florida	~5.5M	1.75×
04	Virginia	~1.5M	1.42×
05	New York	~3M	1.26×
06	New Jersey	~1.5M	1.19×
07	Rhode Island	~200K	1.16×
08	South Carolina	~700K	1.10×
09	Georgia	~1.5M	1.08×
10	Mississippi	~400K	1.07×
11	Texas	~4M	1.06×
12	California	~5M	1.04×
13	Maryland	~800K	1.03×
14	Hawaii	~200K	1.03×
15	Washington	~900K	1.02×
16	Connecticut	~500K	1.01×
17	Pennsylvania	~1.5M	1.00×
18	Delaware	~100K	1.00×
19	Illinois	~1.5M	0.99×
20	New Hampshire	~200K	0.99×
21	Colorado	~700K	0.98×
22	Massachusetts	~900K	0.97×
23	Oklahoma	~500K	0.97×
24	New Mexico	~200K	0.97×
25	Michigan	~1M	0.96×
26	Kansas	~300K	0.95×
27	Maine	~200K	0.94×
28	Ohio	~1.5M	0.93×
29	Alabama	~600K	0.93×
30	Arkansas	~300K	0.93×
31	Tennessee	~800K	0.92×
32	Missouri	~700K	0.92×
33	Arizona	~800K	0.91×
34	Wisconsin	~600K	0.91×
35	Washington, District of Columbia	~100K	0.91×
36	Indiana	~700K	0.90×
37	Nevada	~400K	0.89×
38	Iowa	~300K	0.88×
39	Kentucky	~500K	0.86×
40	Nebraska	~200K	0.86×
41	North Dakota	~80K	0.86×
42	Minnesota	~500K	0.85×
43	Utah	~300K	0.85×
44	West Virginia	~200K	0.85×
45	South Dakota	~90K	0.84×
46	Oregon	~400K	0.83×
47	Idaho	~200K	0.82×
48	Alaska	~80K	0.82×
49	Montana	~100K	0.80×
50	Vermont	~60K	0.79×

Affinity by region — Sunday, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunday audience
#	Interest	Category	×
01	Carrabba's Italian Grill	Food & Beverages	3.47×
02	Demi Moore	Movies & TV	2.94×
03	Tom Selleck	Movies & TV	2.72×
04	The Cheesecake Factory	Food & Beverages	2.23×
05	Drudge Report	Sports	2.21×
06	Billy Bob Thornton	Movies & TV	2.17×
07	Real property	Home & Garden	2.04×
08	Rockabilly	Fashion & Accessoires	1.86×
09	Hormone	Health	1.82×
10	Political science	Business & Career	1.80×
11	Diane Keaton	Movies & TV	1.79×
12	New York Post	News	1.79×
13	Made in USA	Business & Career	1.71×
14	Ace Hardware	Home & Garden	1.64×
15	Applebee's	Food & Beverages	1.61×
16	Dentistry	Business & Career	1.60×
17	Talk radio	Music & Radio	1.58×
18	Thanksgiving	Kids & Family	1.56×
19	Michael Jackson	Music & Radio	1.54×
20	J. C. Penney	Shopping	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sunday audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.23×
Indulgence	JOY	1.22×
Career Orientation	POWER	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sunday audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.83×
Luxury Orientation	PREMIUM	0.89×
Social Media Usage	JOY	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sunday have in United States?

Sunday has an estimated audience of 44,765,839 people in United States, concentrated in Florida and California.

What is the gender split and age of Sunday fans?

59.1% of Sunday fans are female, 40.9% are male, with an average age of 40.1 years.

Which brands do Sunday fans like most?

Sunday fans show strongest brand affinity for Real property (2.04×), Demi Moore (2.94×), and Ace Hardware (1.64×) over the country average.

Where do Sunday fans live in United States?

Sunday fans in United States are most concentrated in Florida (reach ~5.5M), California (reach ~5M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

What other brands do Sunday fans also like?

Beyond Sunday itself, the audience over-indexes on Demi Moore (2.94×), Ace Hardware (1.64×), Thanksgiving (1.56×), and Michael Jackson (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Sunday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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