Rascasse Audience Intelligence

Sunday Audience in Germany

A data profile of the people who buy, follow and care about Sunday in Germany — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 1,291,120 people in Germany.

#2662among Topic in Germany#359in Home & Garden

The average Sunday fan in Germany is 37.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Cameron Diaz, Beck, with strongest over-indexing on Tagesschau (2.04× the country average).

Demographically, the Sunday audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunday fan in Germany is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Tagesschau.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunday profile in Germany.

Audience size
1.3M
in Germany
Gender
56.4%♀
43.6% male
Age
37.3
average years
Country rank
#5146
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunday fans

56.4% are female, 43.6% are male, average age 37.3.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Sunday audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age37.3
Estimated audience size1,291,120
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Sunday audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Sunday audience comes from Germany.

Worldwide audience distribution share by country for Sunday
CountryShare
United States29.7%
United Kingdom7.8%
Australia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunday audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunday fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~500K2.50×
02Niedersachsen~200K1.24×
03Berlin~70K1.15×
04Hamburg~30K1.04×
05Hessen~100K1.01×
06Baden-Württemberg~200K0.97×
07Brandenburg~40K0.97×
08Schleswig-Holstein~40K0.90×
09Nordrhein-Westfalen~300K0.89×
10Sachsen~50K0.86×
11Saarland~10K0.85×
12Bremen~9K0.85×
13Rheinland-Pfalz~50K0.84×
14Thüringen~30K0.80×
15Mecklenburg-Vorpommern~20K0.76×
16Sachsen-Anhalt~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Sunday, Germany
0.75×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunday audience
#·InterestCategoryAffinity×
01Cameron DiazMovies & TV7.67×
02BeckMusic & Radio7.67×
03Kate BushMusic & Radio7.67×
04James FrancoMovies & TV7.67×
05Elementary (TV series)Movies & TV7.67×
06Dan StevensMovies & TV7.67×
07ALF (TV series)Movies & TV7.64×
08Scott EastwoodMovies & TV6.81×
09Jennifer Love HewittMovies & TV6.43×
10Person of Interest (TV series)Movies & TV5.90×
11David GilmourMusic & Radio5.30×
12Travel literatureTravel & Leisure5.14×
13Kurt CobainMusic & Radio5.10×
14Real propertyHome & Garden2.73×
15RefrigeratorHome & Garden2.48×
16TagesschauMovies & TV2.04×
17Netto Marken-DiscountShopping1.88×
18TransfermarktSports1.68×
19KitchenHome & Garden1.59×
20WhatsAppInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunday audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.60×
Design AffinityPREMIUM1.31×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunday audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Price SensitivityPREMIUM0.87×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunday have in Germany?

Sunday has an estimated audience of 1,291,120 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sunday fans?

56.4% of Sunday fans are female, 43.6% are male, with an average age of 37.3 years.

03

Which brands do Sunday fans like most?

Sunday fans show strongest brand affinity for Tagesschau (2.04×), Cameron Diaz (7.67×), and Beck (7.67×) over the country average.

04

Where do Sunday fans live in Germany?

Sunday fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunday fans also like?

Beyond Sunday itself, the audience over-indexes on Cameron Diaz (7.67×), Beck (7.67×), Netto Marken-Discount (1.88×), and Kate Bush (7.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sunday audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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