Sunday Audience in Germany
Sunday has an estimated audience of 1,291,120 people in Germany. 56.4% are female, 43.6% are male, average age 37.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, KLIX (AM), Unique Gifts, Loincloth, Progressive rock.
The average Sunday fan in Germany is 37.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, KLIX (AM), Unique Gifts, with strongest over-indexing on Gil Ofarim (1.67× the country average). Demographically, the Sunday audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sunday fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.3 |
| Estimated audience size | 1,291,120 |
Audience persona
The typical Sunday fan in Germany is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 447,684 | 2.16× |
| Nordrhein-Westfalen | 262,941 | 0.93× |
| Baden-Württemberg | 182,226 | 1.03× |
| Niedersachsen | 131,984 | 1.05× |
| Hessen | 106,225 | 1.08× |
| Berlin | 71,681 | 1.24× |
| Sachsen | 55,240 | 0.87× |
| Rheinland-Pfalz | 55,162 | 0.85× |
| Schleswig-Holstein | 43,449 | 0.94× |
| Brandenburg | 39,748 | 0.99× |
| Hamburg | 31,122 | 1.07× |
| Thüringen | 24,861 | 0.76× |
| Sachsen-Anhalt | 24,860 | 0.74× |
| Mecklenburg-Vorpommern | 18,104 | 0.73× |
| Saarland | 12,680 | 0.8× |
| Bremen | 9,193 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.67× | Music & Radio |
| KLIX (AM) | 3.02× | Music & Radio |
| Unique Gifts | 1.63× | Shopping |
| Loincloth | 3.35× | Fashion & Accessoires |
| Progressive rock | 1.51× | Music & Radio |
| Birthday Gifts | 1.52× | Kids & Family |
| Preacher (comics) | 5.6× | Literature |
| Israel | 1.56× | Travel & Leisure |
| Snow White (Fables) | 1.77× | Literature |
| Home Delivery | 2.03× | Food & Beverages |
| Esra Erol | 4.03× | Movies & TV |
| Corona (band) | 1.73× | Music & Radio |
| YouGov | 5.13× | Business & Career |
| Bank account | 2.01× | Business & Career |
| Google Analytics | 1.62× | Internet & Social Media |
| Howth | 5.02× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 4.03× | Literature |
| Cachorro | 2.01× | Pets & Animals |
| Women's empowerment | 2.1× | Politics & Society |
| Goop | 4.27× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.46 |
| Pet Ownership | JOY | 1.39 |
| Sustainability | BALANCE | 1.37 |
| Sports Activity | POWER | 1.36 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
See Sunday audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sunday have in Germany?
Sunday has an estimated audience of 1,291,120 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sunday fans?
56.4% of Sunday fans are female, 43.6% are male, with an average age of 37.3 years.
Which brands do Sunday fans like most?
Sunday fans show strongest brand affinity for Gil Ofarim (1.67×), KLIX (AM) (3.02×), and Unique Gifts (1.63×) over the country average.
Where do Sunday fans live in Germany?
Sunday fans in Germany are most concentrated in Bayern (reach 447,684), Nordrhein-Westfalen (reach 262,941), and Baden-Württemberg (reach 182,226). These three regions account for the largest share of the active audience.
What other brands do Sunday fans also like?
Beyond Sunday itself, the audience over-indexes on KLIX (AM) (3.02×), Unique Gifts (1.63×), Loincloth (3.35×), and Progressive rock (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.