Travel literature Audience in Germany
Travel literature has an estimated audience of 1,212,475 people in Germany. 54.8% are female, 45.2% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zara Kids, Ryanair, Wall Street (1987 film), Beauty, Photographic studio.
The average Travel literature fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zara Kids, Ryanair, Wall Street (1987 film), with strongest over-indexing on Zara Kids (16.77× the country average). Demographically, the Travel literature audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Travel literature fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 36.8 |
| Estimated audience size | 1,212,475 |
Audience persona
The typical Travel literature fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Zara Kids.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,659 | 0.5× |
| Bayern | 93,697 | 0.48× |
| Baden-Württemberg | 67,644 | 0.41× |
| Niedersachsen | 58,109 | 0.49× |
| Hessen | 49,286 | 0.53× |
| Rheinland-Pfalz | 45,062 | 0.74× |
| Berlin | 37,857 | 0.7× |
| Thüringen | 37,720 | 1.22× |
| Sachsen-Anhalt | 36,634 | 1.17× |
| Sachsen | 34,853 | 0.59× |
| Brandenburg | 33,954 | 0.9× |
| Saarland | 33,554 | 2.25× |
| Mecklenburg-Vorpommern | 33,140 | 1.43× |
| Bremen | 32,928 | 3.18× |
| Schleswig-Holstein | 30,017 | 0.69× |
| Hamburg | 19,753 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zara Kids | 16.77× | Fashion & Accessoires |
| Ryanair | 3.74× | Travel & Leisure |
| Wall Street (1987 film) | 23.1× | Movies & TV |
| Beauty | 1.91× | Beauty & Wellness |
| Photographic studio | 5.57× | Technology & Electronics |
| Design | 1.85× | Home & Garden |
| Shopping | 1.7× | Shopping |
| Adevărul | 16.54× | Business & Career |
| Digi 24 | 17.38× | Movies & TV |
| Gingerbread house | 45.59× | Food & Beverages |
| Natural World | 2.55× | Fashion & Accessoires |
| Libertatea | 16.85× | News |
| Wikipedia | 2.44× | Internet & Social Media |
| Hilton HHonors | 88.89× | Travel & Leisure |
| Romania | 5.04× | Travel & Leisure |
| Albania national football team | 10.1× | Sports |
| Wizz Air | 6.07× | Travel & Leisure |
| Townhouse | 5.05× | Home & Garden |
| Tattoo (2002 film) | 6.46× | Movies & TV |
| Pamela Anderson | 6.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 7.85 |
| Design Affinity | PREMIUM | 2.65 |
| Sustainability | BALANCE | 2.02 |
| Luxury Orientation | PREMIUM | 2.01 |
| DIY Mentality | THRILL | 1.87 |
| Sports Activity | POWER | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 8.4% |
| Turkey | 4.8% |
See Travel literature audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Travel literature have in Germany?
Travel literature has an estimated audience of 1,212,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Travel literature fans?
54.8% of Travel literature fans are female, 45.2% are male, with an average age of 36.8 years.
Which brands do Travel literature fans like most?
Travel literature fans show strongest brand affinity for Zara Kids (16.77×), Ryanair (3.74×), and Wall Street (1987 film) (23.1×) over the country average.
Where do Travel literature fans live in Germany?
Travel literature fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,659), Bayern (reach 93,697), and Baden-Württemberg (reach 67,644). These three regions account for the largest share of the active audience.
What other brands do Travel literature fans also like?
Beyond Travel literature itself, the audience over-indexes on Ryanair (3.74×), Wall Street (1987 film) (23.1×), Beauty (1.91×), and Photographic studio (5.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travel literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.