Rascasse Audience Intelligence

Travel literature Audience in Germany

A data profile of the people who buy, follow and care about Travel literature in Germany — modelled from more than twelve digital signal sources. Travel literature has an estimated audience of 1,212,475 people in Germany.

#2765among Topic in Germany#445in Travel & Leisure

The average Travel literature fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Zara Kids, Ryanair, Wall Street (1987 film), with strongest over-indexing on Zara Kids (16.77× the country average).

Demographically, the Travel literature audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Travel literature fan in Germany is balanced, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Zara Kids.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel literature profile in Germany.

Audience size
1.2M
in Germany
Gender
54.8%♀
45.2% male
Age
36.8
average years
Country rank
#5446
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel literature fans

54.8% are female, 45.2% are male, average age 36.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Travel literature audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age36.8
Estimated audience size1,212,475
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Travel literature audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Travel literature audience comes from Germany.

Worldwide audience distribution share by country for Travel literature
CountryShare
United States17.4%
India8.4%
Turkey4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel literature audience in Germany is strongest.

Fig. 05

Top regions by affinity

Travel literature fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.40×
02Saarland~20K1.24×
03Mecklenburg-Vorpommern~30K1.08×
04Thüringen~30K1.04×
05Sachsen-Anhalt~30K1.03×
06Brandenburg~40K0.98×
07Schleswig-Holstein~40K0.95×
08Hamburg~30K0.95×
09Rheinland-Pfalz~60K0.94×
10Sachsen~50K0.92×
11Berlin~50K0.91×
12Niedersachsen~100K0.86×
13Hessen~80K0.86×
14Baden-Württemberg~100K0.82×
15Bayern~200K0.79×
16Nordrhein-Westfalen~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Travel literature, Germany
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel literature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel literature audience
#·InterestCategoryAffinity×
01Hilton HHonorsTravel & Leisure88.89×
02Gingerbread houseFood & Beverages45.59×
03Wall Street (1987 film)Movies & TV23.10×
04Digi 24Movies & TV17.38×
05LibertateaNews16.85×
06Zara KidsFashion & Accessoires16.77×
07AdevărulBusiness & Career16.54×
08Albania national football teamSports10.10×
09Tattoo (2002 film)Movies & TV6.46×
10ArketShopping6.26×
11Wizz AirTravel & Leisure6.07×
12Photographic studioTechnology & Electronics5.57×
13TownhouseHome & Garden5.05×
14RomaniaTravel & Leisure5.04×
15RyanairTravel & Leisure3.74×
16WikipediaInternet & Social Media2.44×
17LufthansaTravel & Leisure2.35×
18BeautyBeauty & Wellness1.91×
19DesignHome & Garden1.85×
20ShoppingShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel literature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel literature audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.71×
IndulgenceJOY2.01×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel literature audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Community OrientationOPEN1.13×
DIY MentalityTHRILL1.29×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel literature have in Germany?

Travel literature has an estimated audience of 1,212,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Travel literature fans?

54.8% of Travel literature fans are female, 45.2% are male, with an average age of 36.8 years.

03

Which brands do Travel literature fans like most?

Travel literature fans show strongest brand affinity for Zara Kids (16.77×), Ryanair (3.74×), and Wall Street (1987 film) (23.1×) over the country average.

04

Where do Travel literature fans live in Germany?

Travel literature fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Travel literature fans also like?

Beyond Travel literature itself, the audience over-indexes on Ryanair (3.74×), Wall Street (1987 film) (23.1×), Beauty (1.91×), and Photographic studio (5.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Travel literature audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Travel literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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