Travel literature Audience in United States

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Travel literature has an estimated audience of 6,837,709 people in United States. 58.8% are female, 41.2% are male, average age 43.1. Top regions: California, New York, Washington. Top brand affinities: Trip planner, Rick Steves, Bank of America, Hostelling International, Fox News Channel.

The average Travel literature fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Trip planner, Rick Steves, Bank of America, with strongest over-indexing on Trip planner (23.87× the country average). Demographically, the Travel literature audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Travel literature fans

Demographic split for Travel literature audience in United States
MetricValue
Female58.8%
Male41.2%
Average age43.1
Estimated audience size6,837,709

Audience persona

The typical Travel literature fan in United States is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Trip planner.

Top regions in United States

Top regions ranked by reach for Travel literature in United States
RegionReachAffinity
California241,4680.32×
New York218,2270.57×
Washington180,9301.32×
Texas132,9420.23×
Florida119,3830.26×
Mississippi78,1771.39×
Louisiana69,5090.79×
Arkansas69,4511.23×
Oklahoma67,9200.89×
Kentucky66,8440.78×
Alabama64,7020.68×
North Carolina64,6850.31×
West Virginia64,5382.03×
Massachusetts64,4680.48×
Tennessee61,6400.45×
South Carolina61,1990.59×
Ohio59,8210.28×
Indiana59,6280.48×
Kansas59,6121.11×
Idaho59,5981.74×
Missouri57,7480.52×
Hawaii56,9321.94×
Iowa56,5921×
Montana56,1442.96×
Georgia54,9950.26×
Michigan54,9710.31×
Wisconsin54,6780.53×
Virginia54,5370.33×
Illinois53,2690.23×
New Hampshire53,1771.97×
Arizona52,6560.38×
Pennsylvania52,4250.23×
Nebraska52,0721.52×
Connecticut51,9930.76×
New Mexico51,8001.51×
Nevada51,6330.78×
Rhode Island51,3492.36×
Maine51,3182.1×
Oregon50,9730.65×
Utah50,6690.83×
Vermont50,5054.21×
Maryland50,0890.43×
New Jersey49,9680.29×
Minnesota48,8530.5×
Colorado47,0670.44×
Delaware45,9842.44×
Washington, District of Columbia33,2021.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel literature audience
BrandAffinityCategory
Trip planner23.87×Travel & Leisure
Rick Steves17.93×Travel & Leisure
Bank of America2.39×Business & Career
Hostelling International5.37×Travel & Leisure
Fox News Channel1.69×Movies & TV
The Gilded Age2.96×Movies & TV
Charles Schwab Corporation3.25×Business & Career
American Airlines1.93×Travel & Leisure
Guide book5.71×Travel & Leisure
United States Postal Service1.99×Business & Career
Yahoo! Finance2.31×Business & Career
MSN1.92×News
National park2.83×Travel & Leisure
Google Docs1.99×Internet & Social Media
Cleartrip52.62×Travel & Leisure
Resort2×Travel & Leisure
CNN1.63×Movies & TV
Adventure1.74×Travel & Leisure
Cruises2.29×Travel & Leisure
Costco1.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel literature audience
TraitClusterScore
TravellingTHRILL4.78
Design AffinityPREMIUM1.84
Sports ActivityPOWER1.81
Luxury OrientationPREMIUM1.79
SustainabilityBALANCE1.76
ExtroversionTHRILL1.71

Worldwide distribution

Worldwide audience distribution share by country for Travel literature
CountryShare
United States17.4%
India8.4%
Turkey4.8%

See Travel literature audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel literature have in United States?

Travel literature has an estimated audience of 6,837,709 people in United States, concentrated in California and New York.

What is the gender split and age of Travel literature fans?

58.8% of Travel literature fans are female, 41.2% are male, with an average age of 43.1 years.

Which brands do Travel literature fans like most?

Travel literature fans show strongest brand affinity for Trip planner (23.87×), Rick Steves (17.93×), and Bank of America (2.39×) over the country average.

Where do Travel literature fans live in United States?

Travel literature fans in United States are most concentrated in California (reach 241,468), New York (reach 218,227), and Washington (reach 180,930). These three regions account for the largest share of the active audience.

What other brands do Travel literature fans also like?

Beyond Travel literature itself, the audience over-indexes on Rick Steves (17.93×), Bank of America (2.39×), Hostelling International (5.37×), and Fox News Channel (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.