Rascasse Audience Intelligence

Travel literature Audience in United States

A data profile of the people who buy, follow and care about Travel literature in United States — modelled from more than twelve digital signal sources. Travel literature has an estimated audience of 6,837,709 people in United States.

#3078among Topic in United States#436in Travel & Leisure

The average Travel literature fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Hostelling International, Trip planner, with strongest over-indexing on Mitch McConnell (2.81× the country average).

Demographically, the Travel literature audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel literature fan in United States is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Mitch McConnell.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel literature profile in United States.

Audience size
6.8M
in United States
Gender
58.8%♀
41.2% male
Age
43.1
average years
Country rank
#5125
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel literature fans

58.8% are female, 41.2% are male, average age 43.1.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Travel literature audience in United States
MetricValue
Female58.8%
Male41.2%
Average age43.1
Estimated audience size6,837,709
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Travel literature audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4921%
50+31%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Travel literature audience comes from United States.

Worldwide audience distribution share by country for Travel literature
CountryShare
United States17.4%
India8.4%
Turkey4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel literature audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel literature fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.41×
02Delaware~20K1.26×
03Montana~20K1.24×
04Rhode Island~30K1.20×
05New Hampshire~30K1.18×
06Maine~30K1.17×
07Hawaii~30K1.13×
08West Virginia~40K1.12×
09Idaho~40K1.11×
10New Mexico~40K1.11×
11Washington, District of Columbia~20K1.11×
12Nebraska~40K1.09×
13Alaska~20K1.08×
14Arkansas~60K1.04×
15Washington~100K1.03×
16Mississippi~60K1.03×
17Kansas~60K1.03×
18North Dakota~10K1.03×
19Iowa~60K1.02×
20Oklahoma~80K0.99×
21South Dakota~20K0.99×
22Kentucky~80K0.98×
23Louisiana~90K0.97×
24Connecticut~70K0.97×
25Nevada~60K0.97×
26Utah~60K0.97×
27Alabama~90K0.95×
28Oregon~70K0.95×
29South Carolina~100K0.93×
30Missouri~100K0.92×
31Wisconsin~90K0.92×
32Minnesota~90K0.92×
33Tennessee~100K0.91×
34Indiana~100K0.91×
35Maryland~100K0.90×
36Colorado~100K0.90×
37Arizona~100K0.89×
38Massachusetts~100K0.89×
39Michigan~200K0.87×
40New Jersey~200K0.87×
41Virginia~100K0.87×
42Georgia~200K0.86×
43Ohio~200K0.86×
44North Carolina~200K0.86×
45Pennsylvania~200K0.85×
46Illinois~200K0.85×
47New York~300K0.78×
48Florida~400K0.77×
49Texas~400K0.74×
50California~500K0.66×
Fig. 06

Affinity by region

Affinity by region — Travel literature, United States
0.66×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel literature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel literature audience
#·InterestCategoryAffinity×
01CleartripTravel & Leisure52.62×
02Trip plannerTravel & Leisure23.87×
03Guide bookTravel & Leisure5.71×
04Hostelling InternationalTravel & Leisure5.37×
05Charles Schwab CorporationBusiness & Career3.25×
06The Gilded AgeMovies & TV2.96×
07National parkTravel & Leisure2.83×
08Mitch McConnellPolitics & Society2.81×
09Dick Van DykeMovies & TV2.43×
10Bank of AmericaBusiness & Career2.39×
11Yahoo! FinanceBusiness & Career2.31×
12CruisesTravel & Leisure2.29×
13ResortTravel & Leisure2.00×
14United States Postal ServiceBusiness & Career1.99×
15Google DocsInternet & Social Media1.99×
16American AirlinesTravel & Leisure1.93×
17MSNNews1.92×
18AdventureTravel & Leisure1.74×
19CostcoShopping1.71×
20CNNMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel literature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel literature audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.61×
IndulgenceJOY1.91×
Career OrientationPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel literature audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.00×
ExtroversionTHRILL1.05×
Social Media UsageJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel literature have in United States?

Travel literature has an estimated audience of 6,837,709 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Travel literature fans?

58.8% of Travel literature fans are female, 41.2% are male, with an average age of 43.1 years.

03

Which brands do Travel literature fans like most?

Travel literature fans show strongest brand affinity for Mitch McConnell (2.81×), Hostelling International (5.37×), and Trip planner (23.87×) over the country average.

04

Where do Travel literature fans live in United States?

Travel literature fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Travel literature fans also like?

Beyond Travel literature itself, the audience over-indexes on Hostelling International (5.37×), Trip planner (23.87×), Bank of America (2.39×), and The Gilded Age (2.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Travel literature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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