Rascasse Audience Intelligence

Trip planner Audience in United States

A data profile of the people who buy, follow and care about Trip planner in United States — modelled from more than twelve digital signal sources. Trip planner has an estimated audience of 737,282 people in United States.

#9847among Topic in United States#2219in Travel & Leisure

The average Trip planner fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ampeg, Safari (web browser), Holiday House, with strongest over-indexing on Ampeg (163.27× the country average).

Demographically, the Trip planner audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trip planner fan in United States is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Ampeg.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trip planner profile in United States.

Audience size
737K
in United States
Gender
57.3%♀
42.7% male
Age
45.0
average years
Country rank
#28952
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trip planner fans

57.3% are female, 42.7% are male, average age 45.0.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Trip planner audience in United States
MetricValue
Female57.3%
Male42.7%
Average age45.0
Estimated audience size737,282
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Trip planner audience in United States
Age bracketShare%
16-198%
20-2916%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Trip planner audience comes from United States.

Worldwide audience distribution share by country for Trip planner
CountryShare
United States20.2%
Bulgaria14.3%
Japan14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trip planner audience in United States is strongest.

Fig. 05

Top regions by affinity

Trip planner fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K6.35×
02Oregon~30K3.01×
03Maryland~30K2.40×
04Minnesota~20K2.30×
05Washington~30K2.10×
06Virginia~20K1.39×
07Colorado~10K1.27×
08New York~50K1.23×
09Massachusetts~20K1.19×
10Wyoming~1K1.00×
11Connecticut~7K0.96×
12California~80K0.95×
13North Dakota~1K0.95×
14Montana~2K0.93×
15Illinois~20K0.92×
16Idaho~3K0.92×
17Missouri~10K0.90×
18Alaska~1K0.89×
19South Dakota~2K0.88×
20Utah~6K0.87×
21Iowa~5K0.85×
22Nebraska~3K0.84×
23Kansas~5K0.82×
24Arizona~10K0.80×
25Wisconsin~9K0.79×
26New Hampshire~2K0.76×
27Oklahoma~6K0.75×
28Maine~2K0.75×
29West Virginia~3K0.74×
30Arkansas~4K0.73×
31New Mexico~3K0.73×
32Rhode Island~2K0.73×
33New Jersey~10K0.71×
34Delaware~1K0.71×
35Kentucky~6K0.68×
36Indiana~9K0.66×
37Nevada~5K0.66×
38Mississippi~4K0.66×
39Hawaii~2K0.65×
40Texas~40K0.64×
41Tennessee~9K0.64×
42Michigan~10K0.63×
43Louisiana~6K0.63×
44Alabama~6K0.62×
45Pennsylvania~20K0.61×
46Ohio~10K0.61×
47North Carolina~10K0.61×
48South Carolina~7K0.61×
49Florida~30K0.57×
50Georgia~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Trip planner, United States
0.57×1.00×6.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trip planner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trip planner audience
#·InterestCategoryAffinity×
01AmpegTechnology & Electronics163.27×
02Emily WilliamsMusic & Radio80.50×
03PFC Slavia SofiaSports73.21×
04Sportal.bgSports72.69×
05Jupe (jacket)Topic48.44×
06Holiday HouseHome & Garden37.35×
07Safari (web browser)Technology & Electronics28.72×
08The BlobMovies & TV27.65×
09Luggage lockTravel & Leisure18.14×
10Secret (South Korean band)Music & Radio17.82×
11Metropolitan Transportation Authority (New York)Cars & Mobility17.44×
12Seven (Korean singer)Music & Radio16.65×
13VacationsTravel & Leisure2.04×
14American AirlinesTravel & Leisure2.02×
15NatureHome & Garden1.64×
16CosmeticsBeauty & Wellness1.57×
17XInternet & Social Media1.52×
18United StatesTravel & Leisure1.51×
19PhotographyArts & Culture1.51×
20Current eventsArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trip planner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trip planner audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.01×
Quality AwarenessPREMIUM1.51×
DIY MentalityTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trip planner audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.03×
Pet OwnershipJOY1.08×
Luxury OrientationPREMIUM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trip planner have in United States?

Trip planner has an estimated audience of 737,282 people in United States, concentrated in California and New York.

02

What is the gender split and age of Trip planner fans?

57.3% of Trip planner fans are female, 42.7% are male, with an average age of 45.0 years.

03

Which brands do Trip planner fans like most?

Trip planner fans show strongest brand affinity for Ampeg (163.27×), Safari (web browser) (28.72×), and Holiday House (37.35×) over the country average.

04

Where do Trip planner fans live in United States?

Trip planner fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Trip planner fans also like?

Beyond Trip planner itself, the audience over-indexes on Safari (web browser) (28.72×), Holiday House (37.35×), Metropolitan Transportation Authority (New York) (17.44×), and Seven (Korean singer) (16.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Trip planner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trip planner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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