Rascasse Audience Intelligence

Secret (South Korean band) Audience in United States

A data profile of the people who buy, follow and care about Secret (South Korean band) in United States — modelled from more than twelve digital signal sources. Secret (South Korean band) has an estimated audience of 1,480,237 people in United States.

#205among Band in United States#3616among Person in United States#2155in Music & Radio

The average Secret (South Korean band) fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ji Chang-wook, Park Seo-joon, Eva Green, with strongest over-indexing on Ji Chang-wook (53.87× the country average).

Demographically, the Secret (South Korean band) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secret (South Korean band) fan in United States is more female, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Ji Chang-wook.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secret (South Korean band) profile in United States.

Audience size
1.5M
in United States
Gender
56.7%♀
43.3% male
Age
37.7
average years
Country rank
#17955
Person in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secret (South Korean band) fans

56.7% are female, 43.3% are male, average age 37.7.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Secret (South Korean band) audience in United States
MetricValue
Female56.7%
Male43.3%
Average age37.7
Estimated audience size1,480,237
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Secret (South Korean band) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4920%
50+18%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Secret (South Korean band) audience comes from United States.

Worldwide audience distribution share by country for Secret (South Korean band)
CountryShare
United States28.2%
India19.9%
Japan11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secret (South Korean band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Secret (South Korean band) fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~8K2.04×
02Maryland~50K1.92×
03Oklahoma~30K1.67×
04Alabama~30K1.29×
05Connecticut~20K1.22×
06Florida~100K1.21×
07Washington, District of Columbia~5K1.14×
08Louisiana~20K1.13×
09Mississippi~10K1.13×
10Arizona~30K1.10×
11North Carolina~50K1.09×
12Georgia~50K1.08×
13Illinois~50K1.06×
14Arkansas~10K1.05×
15South Carolina~20K1.04×
16Pennsylvania~50K1.03×
17Michigan~40K1.03×
18Alaska~3K1.00×
19Idaho~7K0.99×
20Missouri~20K0.98×
21Texas~100K0.96×
22Wisconsin~20K0.96×
23Iowa~10K0.96×
24California~200K0.95×
25Ohio~40K0.95×
26Virginia~30K0.95×
27Nevada~10K0.95×
28Kansas~10K0.95×
29West Virginia~6K0.95×
30Tennessee~30K0.94×
31New York~80K0.93×
32Kentucky~20K0.93×
33Hawaii~6K0.93×
34New Jersey~30K0.90×
35Indiana~20K0.90×
36Nebraska~7K0.90×
37Washington~30K0.89×
38Oregon~10K0.89×
39Minnesota~20K0.87×
40New Mexico~6K0.87×
41North Dakota~3K0.85×
42Colorado~20K0.80×
43Utah~10K0.79×
44Rhode Island~4K0.79×
45Maine~4K0.78×
46South Dakota~3K0.77×
47Montana~3K0.76×
48Massachusetts~20K0.75×
49New Hampshire~4K0.75×
50Vermont~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Secret (South Korean band), United States
0.68×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secret (South Korean band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secret (South Korean band) audience
#·InterestCategoryAffinity×
01Air ChinaTravel & Leisure57.78×
02Ji Chang-wookMovies & TV53.87×
03Park Seo-joonMovies & TV46.77×
04LightInTheBoxFashion & Accessoires44.17×
05Hyun BinMovies & TV30.59×
06Asian supermarketShopping29.95×
07Asiana AirlinesTravel & Leisure23.51×
08MakeMyTripTravel & Leisure22.11×
09Eva GreenMovies & TV20.00×
10Ming-Na WenMovies & TV20.00×
11Cathay PacificTravel & Leisure20.00×
12Malaysia AirlinesTravel & Leisure20.00×
13China AirlinesTravel & Leisure20.00×
14Infiniti QX60Cars & Mobility17.25×
15Korean AirTravel & Leisure17.21×
16Jeopardy!Movies & TV11.97×
17AllkpopMusic & Radio9.18×
18Gerard ButlerMovies & TV8.88×
19Rachel McAdamsMovies & TV7.60×
20PinterestInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secret (South Korean band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secret (South Korean band) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.08×
Family OrientationCONSERVATISM2.02×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secret (South Korean band) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Pet OwnershipJOY0.82×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secret (South Korean band) have in United States?

Secret (South Korean band) has an estimated audience of 1,480,237 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Secret (South Korean band) fans?

56.7% of Secret (South Korean band) fans are female, 43.3% are male, with an average age of 37.7 years.

03

Which brands do Secret (South Korean band) fans like most?

Secret (South Korean band) fans show strongest brand affinity for Ji Chang-wook (53.87×), Park Seo-joon (46.77×), and Eva Green (20×) over the country average.

04

Where do Secret (South Korean band) fans live in United States?

Secret (South Korean band) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Secret (South Korean band) fans also like?

Beyond Secret (South Korean band) itself, the audience over-indexes on Park Seo-joon (46.77×), Eva Green (20×), Ming-Na Wen (20×), and LightInTheBox (44.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Secret (South Korean band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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