Secret (South Korean band) Audience in United States

Secret (South Korean band) has an estimated audience of 1,442,241 people in United States. 56.7% are female, 43.3% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: LightInTheBox, Ji Chang-wook, Jeopardy!, Park Seo-joon, Hyun Bin.

The average Secret (South Korean band) fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LightInTheBox, Ji Chang-wook, Jeopardy!, with strongest over-indexing on LightInTheBox (126.81× the country average). Demographically, the Secret (South Korean band) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Secret (South Korean band) fans

Demographic split for Secret (South Korean band) audience in United States
MetricValue
Female56.7%
Male43.3%
Average age37.7
Estimated audience size1,442,241

Audience persona

The typical Secret (South Korean band) fan in United States is more female, around 37.7 years old, with strong Travelling tendencies and a notable affinity for LightInTheBox.

Top regions in United States

Top regions ranked by reach for Secret (South Korean band) in United States
RegionReachAffinity
California157,8501×
Texas126,7081.02×
Florida120,7681.24×
New York79,2080.98×
Illinois53,3551.11×
Pennsylvania51,3021.06×
Georgia49,6081.12×
North Carolina49,1781.13×
Maryland47,9121.93×
Ohio43,3220.98×
Michigan39,6241.05×
Virginia34,3420.98×
New Jersey34,1030.93×
Arizona32,8111.11×
Tennessee27,5220.95×
Oklahoma27,1641.7×
Washington26,5640.92×
Alabama25,9571.29×
Indiana24,4550.93×
Missouri23,2501×
South Carolina22,8481.05×
Massachusetts21,8060.77×
Wisconsin21,0490.97×
Louisiana20,9721.13×
Colorado18,7550.83×
Minnesota18,2580.88×
Connecticut17,8091.23×
Kentucky16,9330.94×
Oregon14,7460.89×
Nevada13,3090.95×
Mississippi12,9071.09×
Arkansas12,3221.04×
Iowa11,2370.95×
Kansas10,8620.96×
Utah10,2660.79×
Delaware7,9271.99×
Idaho7,0170.97×
Nebraska6,3990.88×
New Mexico6,0770.84×
West Virginia6,0230.9×
Hawaii5,6440.91×
Washington, District of Columbia4,7941.11×
New Hampshire4,0770.72×
Maine3,8800.75×
Rhode Island3,4350.75×
Montana2,8780.72×
Alaska2,8340.92×
South Dakota2,3640.71×
North Dakota2,2940.77×
Vermont1,5300.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secret (South Korean band) audience
BrandAffinityCategory
LightInTheBox126.81×Fashion & Accessoires
Ji Chang-wook70.98×Movies & TV
Jeopardy!25.65×Movies & TV
Park Seo-joon62.51×Movies & TV
Hyun Bin44.12×Movies & TV
Asian supermarket37.68×Shopping
Korean barbecue26.8×Food & Beverages
Eva Green20×Movies & TV
Gerard Butler12.83×Movies & TV
Kia Sportage20×Cars & Mobility
Kim Soo-hyun23.19×Movies & TV
MakeMyTrip26.64×Travel & Leisure
Cathay Pacific20×Travel & Leisure
Ming-Na Wen20×Movies & TV
Alyssa Milano13.47×Movies & TV
Livemusic4.02×Music & Radio
Jennifer Love Hewitt8.59×Movies & TV
Malaysia Airlines20×Travel & Leisure
Infiniti QX6019.7×Cars & Mobility
Allkpop10.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secret (South Korean band) audience
TraitClusterScore
TravellingTHRILL2.84
Urban LifestyleOPEN1.45
Design AffinityPREMIUM1.45
MindfulnessBALANCE1.37
IndulgenceJOY1.34
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Secret (South Korean band)
CountryShare
United States27.7%
India19.8%
Japan11.7%

See Secret (South Korean band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Secret (South Korean band) have in United States?

Secret (South Korean band) has an estimated audience of 1,442,241 people in United States, concentrated in California and Texas.

What is the gender split and age of Secret (South Korean band) fans?

56.7% of Secret (South Korean band) fans are female, 43.3% are male, with an average age of 37.7 years.

Which brands do Secret (South Korean band) fans like most?

Secret (South Korean band) fans show strongest brand affinity for LightInTheBox (126.81×), Ji Chang-wook (70.98×), and Jeopardy! (25.65×) over the country average.

Where do Secret (South Korean band) fans live in United States?

Secret (South Korean band) fans in United States are most concentrated in California (reach 157,850), Texas (reach 126,708), and Florida (reach 120,768). These three regions account for the largest share of the active audience.

What other brands do Secret (South Korean band) fans also like?

Beyond Secret (South Korean band) itself, the audience over-indexes on Ji Chang-wook (70.98×), Jeopardy! (25.65×), Park Seo-joon (62.51×), and Hyun Bin (44.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secret (South Korean band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.