Air China Audience in United States

Air China has an estimated audience of 259,121 people in United States. 48.7% are female, 51.3% are male, average age 39.6. Top regions: California, New York, New Jersey. Top brand affinities: Isabella Rossellini, Embrace (English band), FlightAware, Air India, Jennifer Love Hewitt.

The average Air China fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, New Jersey. Top brand affinities include Isabella Rossellini, Embrace (English band), FlightAware, with strongest over-indexing on Isabella Rossellini (238.46× the country average). Demographically, the Air China audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Air China fans

Demographic split for Air China audience in United States
MetricValue
Female48.7%
Male51.3%
Average age39.6
Estimated audience size259,121

Audience persona

The typical Air China fan in United States is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Isabella Rossellini.

Top regions in United States

Top regions ranked by reach for Air China in United States
RegionReachAffinity
California113,0193.97×
New York54,7323.78×
New Jersey23,3183.54×
Texas21,9250.98×
Virginia17,9992.85×
Maryland16,1823.63×
Florida14,0700.8×
Pennsylvania10,5241.21×
Illinois8,3880.97×
Washington7,1031.37×
Massachusetts6,7761.33×
Georgia5,5360.69×
North Carolina5,4380.7×
Arizona5,2620.99×
Connecticut4,7031.81×
Colorado3,7640.92×
Ohio3,5840.45×
Washington, District of Columbia3,1234.01×
Michigan3,0310.45×
Nevada2,8911.15×
Oregon2,7370.92×
Minnesota2,1680.58×
Indiana2,1320.45×
Tennessee2,0090.39×
Missouri1,9980.48×
Utah1,7320.75×
Hawaii1,5941.43×
Wisconsin1,5780.4×
South Carolina1,3880.36×
Delaware1,2741.78×
Louisiana1,1080.33×
Alabama1,0870.3×
Oklahoma1,0140.35×
Kentucky9310.29×
Iowa7960.37×
New Mexico6840.53×
Kansas6680.33×
Arkansas5880.28×
New Hampshire5570.55×
Rhode Island4940.6×
Nebraska4930.38×
West Virginia4910.41×
Idaho4880.38×
Alaska4070.73×
Maine3320.36×
Mississippi2920.14×
Montana2180.3×
Vermont2100.46×
Wyoming1500.39×
North Dakota1240.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air China audience
BrandAffinityCategory
Isabella Rossellini238.46×Fashion & Accessoires
Embrace (English band)287.82×Music & Radio
FlightAware66.22×Travel & Leisure
Air India131.31×Travel & Leisure
Jennifer Love Hewitt64.23×Movies & TV
Tim Roth180.84×Movies & TV
EVA Air121.11×Travel & Leisure
Therapy?62.91×Music & Radio
China Airlines152.52×Travel & Leisure
Peach (airline)117.26×Travel & Leisure
Christina Hendricks61.67×Movies & TV
Cathay Pacific86.78×Travel & Leisure
Audrey Tautou192.48×Movies & TV
All Nippon Airways66.45×Travel & Leisure
Jeff Buckley59.54×Music & Radio
Japan Airlines74.03×Travel & Leisure
Ethan Hawke38.11×Movies & TV
Asiana Airlines112.11×Travel & Leisure
Turkish Airlines51.79×Travel & Leisure
Colin Farrell52.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air China audience
TraitClusterScore
TravellingTHRILL5.88
Quality AwarenessPREMIUM4.19
Luxury OrientationPREMIUM3.24
Risk AppetiteTHRILL2.38
Urban LifestyleOPEN2.08
Need for SecurityCONSERVATISM1.8

Worldwide distribution

Worldwide audience distribution share by country for Air China
CountryShare
China36.6%
Japan6.9%
United Kingdom5.1%

See Air China audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Air China have in United States?

Air China has an estimated audience of 259,121 people in United States, concentrated in California and New York.

What is the gender split and age of Air China fans?

48.7% of Air China fans are female, 51.3% are male, with an average age of 39.6 years.

Which brands do Air China fans like most?

Air China fans show strongest brand affinity for Isabella Rossellini (238.46×), Embrace (English band) (287.82×), and FlightAware (66.22×) over the country average.

Where do Air China fans live in United States?

Air China fans in United States are most concentrated in California (reach 113,019), New York (reach 54,732), and New Jersey (reach 23,318). These three regions account for the largest share of the active audience.

What other brands do Air China fans also like?

Beyond Air China itself, the audience over-indexes on Embrace (English band) (287.82×), FlightAware (66.22×), Air India (131.31×), and Jennifer Love Hewitt (64.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.