Asiana Airlines Audience in United States

Asiana Airlines logo

Asiana Airlines has an estimated audience of 798,426 people in United States. 48.3% are female, 51.7% are male, average age 41.1. Top regions: California, New York, Washington. Top brand affinities: Peach (airline), EVA Air, All Nippon Airways, Cathay Pacific, Korean Air.

The average Asiana Airlines fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Peach (airline), EVA Air, All Nippon Airways, with strongest over-indexing on Peach (airline) (160.72× the country average). Demographically, the Asiana Airlines audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Asiana Airlines fans

Demographic split for Asiana Airlines audience in United States
MetricValue
Female48.3%
Male51.7%
Average age41.1
Estimated audience size798,426

Audience persona

The typical Asiana Airlines fan in United States is balanced, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Peach (airline).

Top regions in United States

Top regions ranked by reach for Asiana Airlines in United States
RegionReachAffinity
California451,2665.14×
New York97,3432.18×
Washington82,5735.16×
Texas56,9850.83×
New Jersey43,0592.12×
Florida31,7310.59×
Hawaii30,8368.98×
Pennsylvania19,2320.72×
Arizona18,8611.16×
Illinois17,8680.67×
Georgia15,4170.63×
Nevada14,7421.91×
Virginia14,3730.74×
Colorado12,1190.96×
Oregon11,8021.29×
Massachusetts10,1410.64×
North Carolina9,9010.41×
Maryland9,7770.71×
Connecticut8,3401.04×
Ohio6,8220.28×
Utah6,1810.86×
Michigan5,8980.28×
Alaska5,4613.2×
Minnesota5,4020.47×
Missouri5,1660.4×
Tennessee5,0340.31×
Indiana3,7970.26×
Oklahoma3,3730.38×
Wisconsin3,2070.27×
South Carolina3,1880.27×
Washington, District of Columbia3,0851.29×
New Mexico2,8590.71×
Idaho2,7840.7×
Louisiana2,4660.24×
Alabama2,4520.22×
Kansas2,4030.38×
Kentucky2,1280.21×
Arkansas1,4660.22×
Iowa1,4400.22×
Montana1,3890.63×
Nebraska1,1800.29×
Delaware1,1300.51×
New Hampshire1,0210.32×
Mississippi1,0150.15×
Rhode Island9510.37×
Maine6220.22×
Wyoming5690.48×
West Virginia4910.13×
North Dakota4860.3×
Vermont4460.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asiana Airlines audience
BrandAffinityCategory
Peach (airline)160.72×Travel & Leisure
EVA Air123.12×Travel & Leisure
All Nippon Airways89.28×Travel & Leisure
Cathay Pacific82.99×Travel & Leisure
Korean Air99.19×Travel & Leisure
China Airlines122.49×Travel & Leisure
Turkish Airlines54.16×Travel & Leisure
Final Destination14.07×Movies & TV
Hong Kong Airlines178.66×Travel & Leisure
Porter Airlines115.36×Travel & Leisure
Scoot136.05×Travel & Leisure
Air China139.92×Travel & Leisure
Air India46.3×Travel & Leisure
KLM52.91×Travel & Leisure
Hostelling International19.02×Travel & Leisure
Lufthansa33.38×Travel & Leisure
WestJet63.28×Travel & Leisure
Qatar Airways27.8×Travel & Leisure
Singapore Airlines38.51×Travel & Leisure
Nok Air125.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asiana Airlines audience
TraitClusterScore
TravellingTHRILL4.88
Quality AwarenessPREMIUM3.92
Price SensitivityPREMIUM1.69
Luxury OrientationPREMIUM1.65
IndulgenceJOY1.39
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Asiana Airlines
CountryShare
United States21.0%
China15.0%
South Korea9.4%

See Asiana Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Asiana Airlines have in United States?

Asiana Airlines has an estimated audience of 798,426 people in United States, concentrated in California and New York.

What is the gender split and age of Asiana Airlines fans?

48.3% of Asiana Airlines fans are female, 51.7% are male, with an average age of 41.1 years.

Which brands do Asiana Airlines fans like most?

Asiana Airlines fans show strongest brand affinity for Peach (airline) (160.72×), EVA Air (123.12×), and All Nippon Airways (89.28×) over the country average.

Where do Asiana Airlines fans live in United States?

Asiana Airlines fans in United States are most concentrated in California (reach 451,266), New York (reach 97,343), and Washington (reach 82,573). These three regions account for the largest share of the active audience.

What other brands do Asiana Airlines fans also like?

Beyond Asiana Airlines itself, the audience over-indexes on EVA Air (123.12×), All Nippon Airways (89.28×), Cathay Pacific (82.99×), and Korean Air (99.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asiana Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.