Rascasse Audience Intelligence

Asiana Airlines Target Market in United States

A data profile of the people who buy, follow and care about Asiana Airlines in United States — modelled from more than twelve digital signal sources. Asiana Airlines has an estimated audience of 823,748 people in United States.

#50among Airline in United States#2767among Brand in United States#2046in Travel & Leisure

The average Asiana Airlines fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Peach (airline), EVA Air, All Nippon Airways, with strongest over-indexing on Peach (airline) (160.72× the country average).

Demographically, the Asiana Airlines audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asiana Airlines fan in United States is balanced, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Peach (airline).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asiana Airlines profile in United States.

Audience size
824K
in United States
Gender
48.3%♀
51.7% male
Age
41.1
average years
Country rank
#26946
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asiana Airlines

48.3% are female, 51.7% are male, average age 41.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Asiana Airlines audience in United States
MetricValue
Female48.3%
Male51.7%
Average age41.1
Estimated audience size823,748
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Asiana Airlines audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Asiana Airlines audience comes from United States.

Worldwide audience distribution share by country for Asiana Airlines
CountryShare
United States21.2%
China14.7%
South Korea9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asiana Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Asiana Airlines customers by region in United States
#RegionReachAffinity×
01Hawaii~40K10.24×
02California~400K4.94×
03Washington~80K4.90×
04Alaska~5K2.80×
05New York~100K2.50×
06New Jersey~50K2.27×
07Nevada~10K1.73×
08Oregon~10K1.22×
09Connecticut~10K1.22×
10Washington, District of Columbia~3K1.17×
11Arizona~20K1.02×
12Colorado~10K0.88×
13Utah~6K0.82×
14Pennsylvania~20K0.80×
15Delaware~2K0.72×
16Montana~2K0.72×
17Texas~50K0.71×
18Idaho~3K0.71×
19New Mexico~3K0.70×
20Virginia~10K0.69×
21Maryland~10K0.69×
22Vermont<1K0.67×
23Massachusetts~10K0.66×
24South Dakota~1K0.65×
25North Dakota~1K0.65×
26Georgia~20K0.63×
27Illinois~20K0.61×
28West Virginia~2K0.59×
29Rhode Island~1K0.59×
30Florida~30K0.56×
31Maine~2K0.55×
32New Hampshire~2K0.54×
33Minnesota~6K0.50×
34Mississippi~3K0.50×
35Nebraska~2K0.49×
36Kansas~3K0.48×
37Oklahoma~4K0.45×
38Arkansas~3K0.45×
39Missouri~5K0.43×
40Iowa~3K0.42×
41North Carolina~10K0.41×
42Louisiana~4K0.39×
43Kentucky~4K0.38×
44South Carolina~4K0.37×
45Tennessee~6K0.36×
46Alabama~4K0.36×
47Wisconsin~4K0.35×
48Indiana~5K0.34×
49Michigan~7K0.33×
50Ohio~8K0.31×
Fig. 06

Affinity by region

Affinity by region — Asiana Airlines, United States
0.31×1.00×10.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asiana Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asiana Airlines audience
#·InterestCategoryAffinity×
01Hong Kong AirlinesTravel & Leisure178.66×
02Peach (airline)Travel & Leisure160.72×
03Air ChinaTravel & Leisure139.92×
04ScootTravel & Leisure136.05×
05EVA AirTravel & Leisure123.12×
06China AirlinesTravel & Leisure122.49×
07Porter AirlinesTravel & Leisure115.36×
08Korean AirTravel & Leisure99.19×
09All Nippon AirwaysTravel & Leisure89.28×
10Cathay PacificTravel & Leisure82.99×
11LAN AirlinesTravel & Leisure64.80×
12WestJetTravel & Leisure63.28×
13Turkish AirlinesTravel & Leisure54.16×
14KLMTravel & Leisure52.91×
15Air IndiaTravel & Leisure46.30×
16Singapore AirlinesTravel & Leisure38.51×
17LufthansaTravel & Leisure33.38×
18Qatar AirwaysTravel & Leisure27.80×
19Hostelling InternationalTravel & Leisure19.02×
20Spirit AirlinesTravel & Leisure14.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asiana Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asiana Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.57×
Quality AwarenessPREMIUM2.01×
Price SensitivityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asiana Airlines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
DIY MentalityTHRILL0.98×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Asiana Airlines's target market in United States?

Asiana Airlines's target market in United States covers an estimated 823,748 people, concentrated in California and New York.

02

What is the gender split and age of Asiana Airlines customers?

48.3% of the Asiana Airlines audience are female, 51.7% are male, with an average age of 41.1 years.

03

Which brands do Asiana Airlines fans like most?

Asiana Airlines fans show strongest brand affinity for Peach (airline) (160.72×), EVA Air (123.12×), and All Nippon Airways (89.28×) over the country average.

04

Where do Asiana Airlines fans live in United States?

Asiana Airlines fans in United States are most concentrated in California (reach ~400K), New York (reach ~100K), and Washington (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Asiana Airlines fans also like?

Beyond Asiana Airlines itself, the audience over-indexes on EVA Air (123.12×), All Nippon Airways (89.28×), Cathay Pacific (82.99×), and Korean Air (99.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Asiana Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asiana Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →